22 



The Florists' Review 



Mav 21, 1914. 



At 



Moderate 



Prices 



Orders Received NOW for Delivery 

 DECORATION DAY 



Wreaths, $3.00 and Up 



Mr. John Cangar, formtrly ofCangtr A CorvnUyt F/or- 

 i»t», in tht FinmArtf Buildings U now attociatod with u» 



Palmer Houte Block 



IT £u( Mtnrom St. 



Blackatone Hotel 



Mithigmn M«ul*9*rd 

 CeSTKAL USI—AVTO. tr.7ll ' 



Lacks Definiteness. 



Penn — This advertiser evidently 

 ■knows his way about; he knows ex- 

 actly what he wishes to accomplish and 

 how to make it equally clear to those 

 who read; carefully and expertly writ- 

 ten and well displayed; would serve as 

 a model for advertising of its kind, but 

 the use of artificial material for a 

 flower store feature is one that proba- 

 bly would not coincide with the ideas 

 •of the man who is first of all a florist 

 and only secondly a merchant. 



Samuelson — Straight to the point; 

 ■would be better for a little educational 

 talk about the sentiment that attaches 

 to the day and the use of flowers; 

 seems to have been prepared by one 

 who knows so much about flowers and 

 their uses that he forgets others are 

 not so well informed; might well in- 

 clude telephone call, methods of deliv- 

 ery, etc. 



Mangel — Shows up the name in good 

 shape and emphasizes quality and price, 

 but looks like the ad of a man who 

 uses space just because his competitors 

 do; doubtless good on the theory that 



A Remembrance 



The beautiful custom of paying silent 

 tribute to the departed ones expresses itself 

 perfectly in flowers. Elegant wreaths made 

 up of any favorite flower. Also wreaths 



or Boxwood, 

 Cape flowers, 

 Galax, Im- 

 mortelles and 

 Magnolia. 

 Cape Jas- 

 mme, nature's 

 most fragrant 

 flower, 3*50 

 per dozen. 



Peonies, 

 50c per doz- 

 en and up. 



These two 

 flowers are 

 now perhaps 

 the most pop- 

 ular for dec- 

 orative pur- 

 poses. 



Always an 

 unsurpassed 

 variety of fine 

 fresh flowers 

 shown here at 

 low prices. 



Flowers shipped or telegraphed to any 

 destination. Satisfaction guaranteed. Leave 

 your orders early. 



A. Lange, Florist 



25 E. Madison Street 



Tal. CMtral 3777-3771 

 Automatic 41-072 



BatwMn State Strut 

 and Wabash Avanua 



any advertising is better than none, 

 but the space might be much more ef- 

 fectively used for a definite proposi- 

 tion, easy to understand and easy to 

 accept. 



Make Up Your Mind. 



Successful sales promotion, either by 

 newspaper advertising or other means, 

 necessitates, first, a definite idea of 

 what is to be accomplished. No man 

 can build a big business without an 

 ideal, and no sales manager can accom- 

 plish worth-while results on the catch- 

 as-catch-can principle. An advertiser, 

 to get permanently successful results, 

 must first have a definite general sell- 



Memo- hHJAMIH Ii^u S^i /rfiS^ Plants 



Day ^^'I'cSUjff^^^Sl^/m^ Flowers 

 Decora- OBSISaMlBPC.^TP'" for the 



Home 



Plants:: Flowers :: Wreaths 



Order Today from the Geo. Wittbold Co. 



Thereby you make certain of getting 

 healthy, lasting stock. We are the largest 

 growers in the west of choice varieties. Our 

 greenhouses cover acres at Edgebrook. And 

 they have just burst forth with a banner 

 crop for Decoration Day and June. 



Wrmath* an J Pretty Crowing Planta (CWnr.) 

 Spray for Cemeteries Dracena jodivUt lor cwter of 



Paoay PUntt, 90c a doMo. 



Coitus (frecn or red), ipjeiidicl 

 yoirU tfU ut about wh-il you |„ bord*r». flOc • down up. 

 want topajr, our floral datcnert «„,..-;._ „..„ -, .a 



Special wreaths at S300. But ^■^' '^J^^\ 

 our prices art not fiifd by rule 

 for wreaths and • prays. If 



1 pay, our floral dastfners 

 will mau up an effective pteca 

 — you will be very sura to' b« 

 mure than pleased. 



Cut Flowers — These 



Prices Guarantee 



Fresh Stock 



Peoniei* nni Roms, tl dor, 

 atvt t) W, S2 and upward. 

 Csmations, 75c dos. 

 l>warf Gladiolus. 7Sc dos. 

 Sweet Peas, fiOc a bunch. 

 Larc* Gladiolus, %2 a dos. 



Crowing Plants 



Nasturtium PlanU.Sl ad 

 Aster Planti, AOc a doscn. 



Wintlow and Porch 

 Boxes 



Made to order, inchidinx paiot- 

 tng, 35e a foot; coTered with 

 Birch or Cedar, 75c a foot. 



Regulation six* box, 8 iochM 

 wide, filled with vinea cm ea« 

 aide and ceraniumc or assort^ 

 bloominf pisnts, $1 a foot; wider 

 boKPsat9l.25andtl.50. 



Hingios Baskata, filled with 



Vases filled with blooming a l>eautiful a;^>rtnwot of Bloom- 



plants and vines, ' IS inches d 

 ameter, 93; 24 inches, t6; 30 

 inches, llO. 



Cannae. $2 a.doi.:King Hunj* 

 bert Cannas, th« finest gro»-n, 

 $3 a dos. 



Geraniums. 4 inch pot^ (any 

 color), $1.50 a Oozm. Ektra 

 •ckct, $2 a dosen. 



Salvias. 4 inch pots. SIM a 

 doien. Extra select. tS a doten 



ing Plants. 12 inch. $2; 14 iochj 

 S.*) and S3.S0: IS Inch. S4. 



Asparagus Sprragecri Baskets, 

 profu<;e and graceful, S3 to (5. 



Boston Tern BaJcets. t3 up. 



Prepared Soil^ 

 Gardeners 



Plants thrive on Wittbojd Com- 

 EngUsh Ivy. 4 inch poti. %3 a post— a prepared soil^SOc a 

 iten. Extra select, $4 a dosen. tushel. S2.50 a cubic yard. 



Wittbold L-andscape Gardeners 



doten. 



Vinca Viiric^ata Vines, a form „ . . - .. 



of Trniling Myrtle variegated •« •'! tratntd men. Yet thftir 

 with yHtow. 4 inch pou. SI » ter^^ costs youjittle more than 

 dosen. Extra heavy, S4 a doxen. 



common labor — A5c an hour. 



(The above v:nc« eicellent for 

 vaseit and window boses.) 



* ' Wt'rs at n9ar to you at your phone"— CrmcmUnd till 



Sodding %nd Cra4i»i it »*€ «/ 

 Ml* ipecialit^s aij». 



THE GEO. WITTBOLD COMPANY 



7S7 Buckingham Place 

 1309 North Clark St. 



r& 



A Good Ad Poorly Arranged. 



The Department Store Style. 



ing plan and then prepare his advertis- 

 ing copy to fit his selling plan. One 

 store seeks to increase its sales by 

 handling the little vases that hold only 

 one flower, while others do not handle 

 such lines for the definite reason that 

 the additional sales would not make up 

 for what they would lose through good 

 patrons going out with nothing except 

 the inexpensive articles ; they are afraid 

 they would be educating their trade 

 down instead of up. Show windows, 

 store arrangement, delivery system, 

 bookkeeping, telephone service, adver- 

 tising — all these should be correlated in 

 a definite selling plan fitted to the 

 needs of the one business in which it 

 is to be used. It requires thought, but 



Special Wreaths 

 For Memorial Day 



Magnolia and 



Flowers 



Tied with National 



Color Ri'bbon 



$3.50 



Each 



Early Ordering Advisabla 



Out-ot-Town Orders Receive 

 Prompt Attention 



2134 

 Michigan Ave, 



._ Straight to the Point. 



it 's worth the effort, for * ' the man with 

 the purpose gets there*" - • 



TO CLEAN COLEUS. 



Will you please tell me the best rem- 

 edy for the white pests on coleus. I 

 have about 4,000 plants, all of which 

 are infested. J. E. S. 



For maggots at the roots use Ver- 

 mine, one part to 300 parts of water, 

 or a weak application of carbon bisul- 

 phide. The first remedy will be the 

 most easily applied. For mealy bug on 

 the foliage use cold water directed 

 through a fine spray nozzle. Lay the 

 plants on their sides and give them one 

 turning over to thoroughly clean them. 

 A great number of the bugs can, how- 

 ever, be blown off if the stream is care- 

 fully directed among the plants. Coleus 

 foliage is easily injured and for this 



Memorial Day 



Wreaths 



SHOULD 



BE 



ORDERED 



EARLY 



The tremendous 

 ilcfinitid for our 

 Special Memorial 

 Dav Wreaths last 

 year causes us to 

 suggest earliest 

 possible ordering. 



"Penn Quality" 



Special Memorial Day 

 Wreath $2.50 



M.idc of f^cnuino Southern Magnolia learet and pnparad 

 Natoral Roaci and Fern*. I)', this met'iod the natural lu-auty 

 is rotaineJ almost iniit'l5nitel>. 



The Penn Guarantee 



Is worth considering when buyinK wreaihi. We wtrc the originators 

 iif this indestructible idea and have imrroved the design each season. 

 They are made up by our own cuptrrti ijul ire sold under our unquali* 

 furd Kuiraiitee Ihn they will arriw in perfect condition, and remain 

 ii) Such, nut (H)ly over Memorial Da>. but for many days after. 



MAIL ORDERS "' ^" ""' "'^"" """ ""^ " *' ** "^^ 



mT.(-Mu ^^B*****,*** ^jll l,r Kl,fn •.imtImI MllrnlhMI. B> will >Mip 

 r>|>rrH t>i*M !• Nil |Mrt> »' \rn flncliantl 



43 Bromfield Street 



Pk.ii. S3«.S]> Fort Hill 



An Ad that has a "Punch.' 



