May 21, 1914. 



The Florists' Review 



47 



YottT Representatiyg 



A wide-awake florist insists that he 

 be ^presented by a salesmaa who is 

 neat, clean and pleasing in manner. 



*'By his representati?e, so is i iin ju<{el." 



Xotir ice-box is your representative. 



There is nothliig so essential as an 

 up-to-date display Refrigerator. It's 

 one of the main factors in the pres- 

 ent day merchandising of flowers. 

 . , The new Biichbinder models have a 

 mark of distinction that cannot be 

 found in any other make. A new 

 one will save ice bills too. 



us 



Send for a catalog\iQ. 



BUCHBINDER BROS., 520 Milwaukee Avenue, CHICAGO 



MANUFACTURERS FLORIST REFRIGERATORS 



MCCRAY Refriarerators 



Send at once for Cata- 

 DISPLAY YOUR logue No. 71, which de- 



F_ ^^ __ . _ _^ ^ scribe* fully the McCrav 

 I O^VFRQ Refrigeratora and Display 

 L> W VV C< IV O casei for Florists. 



McCRAY REFRIGERATOR COMPANY 

 668 Lake St., Kendallville. Ind, 



M^nrton Tti» R^rlew wh«m yoo writ* 



has authorized the organization o^ the 

 Warren Park Floral Co., with $2,500 

 capital, and headquarters at Cicero. 

 The incorporators are John Grant, Alex- 

 ander Grant and "William Scott. 



At Gross Point last week _ James 

 Psenicka and his neighbor and 'former 

 partner, V. Bezdek, completed the field 

 planting of carnations. Each has had a 

 good season. 



Among those responsible for the suc- 

 cess of the first state convention of the 

 United Commercial Travelers, at the 

 Hotel La Salle, May 14 to 16, was C. 

 A. WooUey, of the Illinois Flower Box 

 Co. The organization has over 80,000 

 members throughout the world, and 

 nearly 2,000, it is said, were in attend- 

 ance at the convention. 



Seed business has been extremely 

 heavy this spring, according to V. A. 

 Kohout, of the Lawndale Floral Co., 

 3212 West Twenty-second street. 



James Fried!, 3528 West Twenty- 

 sixth street, reports a good business 

 already has started in spring bedding 

 plants, especially geraniums. 



Six of the houses formerly used for 

 carnations have been devoted to roses 

 at the J, A. Budlong establishment. 



Plant business has been exceptionally 

 heavy this spring, according tdj(|k. M. 

 Pekarek, 3402 West Twenty-sixth 

 street. 



FLORISTS 



Should know more about this 

 handsome Refrigerator Display Case 



UNITCO F.102 



This case is 54 inches wide. 30 inches 

 deep and 75 inches high. We give yon 

 plenty of glass, which permits a riew of 

 the entire height of the inside, unmarred 



by partitions or wood cross pieces. Note the excellent display space 



below the ice chamber for small cut flowers, etc. 



It can be furnished with four-inch marble base if desired. You should 

 get our book on these cases and look them over at close range. 



Ask for Catalofua Q-A 



United Refrigerator & Ice Nachine Co. 



KENOSHA, WISCONSIN 



Mentlwi The Reylew when yon write. 



J. I. Salach, 1810 South Halsted 

 street, reports that a great deal of his 

 business is out - of - the - neighborhood 

 trade, which he gets by advertising in 

 the foreign language daily and weekly 

 papers. 



iMLichael Fink, of the Chicago Flower 

 Growers' Association, is at work again 

 after having been laid up for a week as 



the result of falling down stairs in his 

 home. 



The interior of the store of C. Bach- 

 ler, 3601 Archer avenue, is being re 

 decorated. Mr. Bachler does business 

 as the McKinley Park Florist. 



One of this week's visitors was W. 

 Desmond, manager of the florists' busi- 

 [Oonrliidad on vmf 103.] 



