*• 



54 



The Flodsts* Revitw 



May 21. 1014. 



fERNS 



Fancy Southern . . 1000, 

 Fancy Eastern . ,1000, 



'V 



GldAX 



Per 1.000. 

 Per 10,000. 



WM. 



329 MAIN 



GREEN SHEET MOSS 



$2.50 Per bundle $1.00 



3.50 5 bundles 4.75 



10 bundles 9.00 



SPHAGNUM 



,$1.00 Perbale ...$1.25 



.7.50 5 bales 5.75 



10 bales ^J... 10.00 



WIRE HANGING BASKETS 



l6-iuch per dozen, $1.15; 



12-inch per dozen, 1.25; 



, 14-inch per dozen, 1.75; 



16-inch per dozen, 2.50; 



18-inch. . . ; per dozen, 3.00; 



per 100, $ 7.50 

 per 100, 10.00 

 per 100, \y.50 

 per 100, 17.25 

 per 100, 22.50 



All kinds off cut flow«rs and florists' suppllos. 



MURPHY, WHOLESALE COMMISSION FLORIST 



CINCINNATI, OHIO 



L. D. Phono Main 980 and 981 



Mention The RgTlaw when yog write". 



ing business in this line, due in a great 

 measure to the city beautiful campaign 

 which is being conducted by the Art 

 Museum. This has awakened the entire, 

 town, and particularly the younger peo- 

 ple, to a realization of how simple it is 

 to beautify homes and property through 

 the judicious use of a few bedding 

 plants and a little shrubbery. Florists 

 here are doing all in their power to 

 cooperate with this city beautiful cam- 

 paign. One prominent local florist is 

 sending out thousands of copies of a 

 beautiful spring planting folder, which 

 is a real work of art. The wording of 

 it makes a special appeal to the citizens 

 to beautify their homes and gardens 

 with beds' of flowers, hanging baskets 

 and other floral decorations with a view 

 to making Toledo the city beautiful. 



Mothers' Day. 



Mothers' day here broke all records 

 and many florists report that their busi- 

 ness even surpassed that of Easter. Not 

 only were flowers of all kinds and col- 

 ors sold, but a surprising sale of plants 

 was recorded, much to the delight .of 

 various florists. Saturday Was a tre- 

 mendous day and by noon Sunday prac- 

 tically every local florist was completely 

 sold out and people were- still pouring 

 in by the hundreds, asking for anything 

 that in the least resembled a flower. 

 Carnations sold on Saturday fbr 60 

 cents, but on Sunday florists were forced 

 much against their will to raise the 

 price to $1. 



The succefts of the day is attributed 

 wholly to the successful cooperative ad- 

 vertising that was done. A meeting of 

 leading florists was called and each one 

 was asked to contribute so much. All 

 but two responded at once to the idea. 

 A large advertisement was placed in 

 each of the daily papers and not a word 

 was said about the carnation being 

 the official flower for Mothers' day; 

 rather the attention of the people was 

 called to the fact tfiat the idea of the 

 day was not so much to wear any par- 

 ticular flower, but to show some sign of 

 respect to the dear mother to whom we 

 all owe so much. Plants were men- 

 tioned as being quite desirable. In this 

 large advertisement all the names of 

 florists who had contributed were pub- 

 lished. On Saturday this was followed 

 up with other advertising. The public- 

 ity man of the Toledo Florists' Club 

 visited the editors of the local papers 

 and called their attention to the day 

 and furnished them with correct data 

 on the subject, so that the people would 

 get correct information about the day. 

 As a result much editorial space was 

 given Mothers' day and carnations were 

 not mentioned. This in itself wt(a a 

 great good accomplished. 



It was a great triumph for coopera- 



Porch and 0"L.: ^1 ^ M. ^ 



Window.... tsasKets 



FOR PLANTS AND FLOWERS 



Lamps Trays 



Scraps ^ 

 Decorative Baskibts 

 Pot Covftrs 







No. 799 Moloii 



The Madison Basketcraf t Co. 



MADISON, Lake County, OHIO 



No. saa ColoiMal 



Mention Tbe Berlew when yoa write. 



Wreaths for Memorial Day! 



Artistic, everlasting Novelties 

 and Floral Baskets. 



Aumer, Dierks & Arenwald 



Office and SolMroom, 4 W. S8th St. 

 Tel. 8300 Mad. 8q. MKW YORK 



Mention Tbe HeTlwr when yoa write. 



tive advertising and the same idea could 

 be worked out with much profit to all, 

 wholesaler and grower as well as re- 

 tailer, for every other flower day, such, 

 as Decoration day, Christmas and East-' 

 er. The idea is to increase the use of 

 flowers by the power of suggestion on 



To Keep Frost Away 



Um a CLARK HEATERIa roar wacoa*, etc 

 attartotaadtteM. 



CUfk CaibOB tMUB» fmlfotrnty at an-tfom, 

 vMda the atronffeat and. tbe lonceat beat 

 SeOBOQleaL WsHm fmr m m ^hU cmtm f m g mm. 



CHICAGO VLEXaHE SHAFT CO. 



IM Oobile Stoe^l CHICAGO. ILL. 



Mmtlon T1»e Berlew when yon write. 



days and occasions when the public 

 might be apt to purchase other articles. 

 The business man of today who is mak- 

 |ij(^|ltri^a forward does not believe in 

 waiting until people happen by a mere 

 accident to fall into his place of busi- 

 ness and buy flowers, but he goes right 



