60 



The Florists^ Review 



Mat 21, 1914. 





J. J. BBNEKB 

 Florist and DbcorjlTor 



CUOIOB COT FI.OWBR8. PI.A.NTB 4.ND PU}R AI. DB8IONS 



roB AUV OOOASIOVS 



mis OLTTS ST«XBT 



PAOBS OF RSTAILfRS' CARDS 



THIS dflpaiianent for the -eatds of 



floxiita tKlM taipe the TudUttes for m- 

 iag tke ozden sent them by other 

 florists — has made possible the recent 

 rapid development of this branch of 

 Jt&0 •JNMteeBB, a branch of tiie trade 

 now established for all time and so 

 helpful that its volume : will keep on 

 incn^ujlng for many years. 



Ai^ you sending and receiving your, 

 share of these orders? Tou can send 

 your share (and make 20 per cent profit 

 wilftiout effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. '^ 1^ . 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



EMoHt-aidk January 11^ 



Plortsts' Publlahing Co., r 



Chicago, 111. 



Gentlemen: 



During the past year I paid you $18.30 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by Duill and telegraph from 

 Mew York to San Jrancleco and from New Orleans to Minneapolis. 

 Since I allowea the >ftnder8 30^, the record is as follows: 



Total value of orders 



Less soft allowed senders.. 

 Met value' of orders. 



$566.00 

 113.20 

 453.80 



Here is an addition of $453.80 in business which 

 csuld not otherwise have been obtained and at an expenee of 

 only $18.30. ' 



Since my advertisement appeared only In The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review Is not only there with a big "R' 

 but that it has three more Jblg "R's" - Readers - Reliabilit^i • 

 Results! . -^ 



Tours respectfully. 



2iii. 



Send your Floral Orders for 



ST.LOUIS,nO.,E.ST.LOUIS.ILL. 

 SOUTH inl SOUTHWESTERN NO. 



TO- 



KALISCH BROS. FLORAL CO. 



4S06-8 Delnmr Boul.. ST. L( UIS, MO. 



CRABB & HUNTER 

 BRAHD MPIDS. MICH. 



. .Xiareful atttntion to^Dnlers for 

 i oity or mrroanding territory 



BOYLE&MRNAUD 



Wholesale and retail florists. We grow 

 our own flowers. Telegraph orders 

 carefully executed. Usual discount. 



SAN PIEGO. CAL. 



THE BOSTON HORIST 



1S8 East S4tli St. NEW YORK 



(Tel. Nos. 322S and 4479 Murray Hill) 



Oloae to the leadlog Theaters and Steamihlpa. 



In qolck touch «ith the best wboiesalers. 

 Personal selection. Satisfaction guaranteed. 



THE ROSERY" 



LANCASTER'S QUAUTY FLOWER SHOP 



Lou Helen Dandore Moore 

 Lancaster, Pa. 



Manchester, N. H. 



FI RI YRV TRENTON AND 

 • J, Dl AO I , ADAMS STREETS 



ART FLORAL 



NEXTTOKClTH'S 



H. C KLUNDCa. Mcr. 



HIGH ART 

 >LORAL ARRANGEMENTS 



YOUa PATaONiMK SOUCITKO 



ST. LOUIS. 



The Southwestern Market. 



Business at the local wholesale houses 

 was far from being satisfactory last 

 week. According to reports, the retail 

 business was also not encouraging. The 

 I)lantsmen, however, report that they 

 have so far experienced an extremely 

 busy season, which is now at its height. 

 With society making its last stand for 

 the next few weeks, there should be 

 .considerable work for the retailers in 

 .weddings, school commencements and 

 other social aflFairs. 



In looking over the market, I found 

 it most of the time overcrowded with 

 one flower or another. It was either 

 sweet peas or carnations. There were a 

 great many more of these coming in 

 daily than the demand could use up, 

 even at the low prices they were sold 

 for. Peonies have arrived and promise 

 to come in heavily by the end of the 

 week. These, with the arrival of cape 

 jasmines from Texas, will no doubt help 

 to crowd the market this week. Boses 

 are not of any extra fancy quality; the 

 few hot days brought them to this mar- 

 ket soft, and some wide open. Lons 

 Beauties are of better quality than the 

 short ones. There are plenty of Easter 

 lilies, callas, ajd. yailey ,to be had daily. 

 Gladioli are fine and hold up in price 

 from $5 to $8 per hundred. Our Kirk- 



Geny Bros. Struts 



812 Fifth Avenue No. 



NASHVILLE, TEMN. 



Mention The Review when you Write. 



Seattle, Washington 



Hollywood Gardons 



1534 SECOND AVBNUB 



MEMBERS FLORIgTg* TKLKGBAPH DKLITKBl 



St^ubenville, 



i^L* _^ G. L. HUSCROFT 

 V/lllO FLORIST 



ilS-120 North Fowrth Straat 



All Orders Promptly Executed 



Rochester, Miiih. 



THE BEST CUT FLOWERS 



D. M. WIGLE 



18 SO0TH BROADWAY 



SIMMONS C SON. TORONTO 



Canada's Laadbig Florists 



F. T. D. Members 266 and 727 Yonse St. 



FORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telegraph DeUvei7i 



