88 



The Rorists' Review 



Mat 21, 1914. 



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PACIFIC Coast Department 



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Veil Known Florists at tlie Annual Banquet of the Pacific G)a8t Horticultural Society, Fairmount Hotel, San Francisco, May 9, J9I4. 



SAN FRANCISCO. 



The Market. 



In retail circles midsummer condi- 

 tions are everywhere prevalent, viz.: 

 great quantities of stock at low prices 

 and quiet business conditions. Al- 

 though the exodus to country retreats 

 has not yet commenced, social functions 

 are few and the demand for luxuries 

 in all lines seems to be greatly dimin- 

 ished. Naturally the retail florist 

 comes in for his share of business de- 

 pression. It seems a pity that this 

 should be the case, especially when so 

 choice a stock and so large a variety 

 of flowers is obtainable. The item of 

 the week which has attracted most at- 

 tention has been the peony; great rose- 

 colored blooms, fine whites and pinks 

 are everywhere procurable at reason- 

 able rates, long-stemmed ones retailing 

 for $1.50 and $2 in the best shops. 

 American Beauties are also at the acme 

 of perfection, and cheaper than at any 

 other time of the year. We have some 

 fine Ulrich Brunner, which are per- 

 haps the best sellers among the out- 

 door roses. Cecile Brunners are also 

 coming into the market in large quan- 

 tities, and form a steady corsage com- 

 modity. 



More sweet peas were brought in last 

 week than at any other time this year, 

 and they are selling two bunches for 

 25 cents. Fine, large Cattleya Mossise 

 and early gigas are available, being 

 a little more plentiful than last week. 

 The iris has not been so good a seller 

 during the last few days and the deep 

 colored varieties are almost over with. 

 The good whites and yellows are retail- 

 ing for 50 cents per dozen. Such flow- 

 ers as gaillardias, coreopsis, cornflow- 

 ers, calliopsis and marguerites are over- 

 plentiful and the street venders' stands 

 have liberal displays of them. The 

 street venders are also well laden with 

 carnations, which sell for a song. 



Horticultural Society Banquet. 



The aapual banquet of the Pacific 



Coast Horticultural Society was given 

 in the Red room of the Fairmount hotel, 

 May 9. Nothing was spared in making 

 the banquet room a fine display of the 

 art of table decoration. The tables of 

 Albert O. Stein, Frank Pelicano and 

 Julius Eppstein were particularly at- 

 tractive. Mr. Stein had in his party 

 fourteen guests, who were seated in 

 the center of the banquet room. Huge 

 vases of American Beauty roses be- 

 decked the center of the table and the 

 foundation was an arrangement of the 

 same flowers. The president's table 

 was one of yellow roses. With Presi- 

 dent H. Plath were: Professor and Mrs. 

 J. W. Gregg, of the University of Cali- 

 fornia; Mr. and Mrs. Angelo J. Rossi, 

 Mr. and Mrs. John R. Fotheringham, 

 Daniel MacRorie, Donald McLaren, W. 

 A. Hofinghoff and the Misses Plath. 

 After the banquet the members of the 

 society adjourned to the ball room, 

 where dancing was enjoyed until the 

 early hours of the morning. 



Various Notes. 



H. Sanborn, of Oakland, featured a 

 most attractive window last week, 

 showing pansy plants; these were an 

 excellent seller. 



Daniel MacRorie, of the MacRorie- 

 McLaren Co., is busy drawing up a list 



of western nurserymen and florists who 

 will make the trip to Boston in August 

 to attend the S. A. F. convention. Mr. 

 MacRorie is endeavoring to get enough 

 members together so that they may 

 have a private car, and as his endeav- 

 ors usually meet with success, un- 

 doubtedly the Pacific coast will be well 

 represented. Mr. MacRorie has just 

 purchased a fine new 6-cylinder Chal- 

 mers. 



The Art Floral Co. has been featur- 

 ing huge balls of white peonies in the 

 windows. 



H. Plath is busy reconstructing his 

 greenhouse*. Mr. t^lath's increased 

 business has made it necessary to» alter 

 and add to his already extensive plant. 

 He is undoubtedly the largest fern 

 grower on the Pacific coast and has at 

 this writing 10,000 small ferns in va- 

 riety. W. A, H. 



LOS ANGELES. 



The Market. 



A larger quantity of funeral work 

 than usual has given an impetus to 

 trade and kept the retailers busy. Oth- 

 erwise there is not much life to business 

 and May is keeping up its reputation 

 as a quiet month. Roses are good for 



S. MURATA & CO. 



WHOLISALE FLORISTS-FLORISTS' SUPPLIES 



751 St. Broadway, LOS ANGELES, CAL 



Pboii* Main 2987-F2604. 



Mention Th» R«Tlew when yon write. 



LOS ANGELES FLOWER MARKET, Inc. 



822 So. Broadway, LOS ANGELES, CAL. 



CUT^-FHOWERS AND FLORISTS' SUPPLIES 



