14 



The Plorists'JRcvicw 



May 28, 1014. 



June the Month of 

 Weddings Approaches 



Thou who hive Wedding PUoi 

 to mtke would do well to coo- 

 tult ui now< 



The icrvicct oi Kcalucky'i lore- 

 motl Flomt mey be had at 

 Ihonwihiy reatonable chartet. 

 Our Bridal Bouqueu — artiatio 

 and abaehitely correct— can be 

 delivered anywhere. 

 For the Wcddinf Deooralions 

 and all the lloril appoinimenti, 

 o«r laoilitici arc unexcelled. 



Send (or our Booklet, "Fk>wers 

 for the Bride." Ealimatca cheer< 

 inlly hir^lahed. 



"Send for Booklet." 



styles in feminine dress and will be 

 about as much used this season as were 

 the colonial bouquets last autumn. 



Wedding gates, kneeling stool, aisle 

 posts, white satin-covered rope — the 

 possession of these helps the florist to 

 land the worth-while order; also it helps 

 him to acquit himself with credit when 

 it comes to the morning of the wed- 

 ding. Of course every retailer has one 

 or more pairs of the tall white "Amer- 

 ican Beauty" vases that are used far 

 oftener for Easter lilies than for Beau- 

 ties. 



A bedding Booklet, 



Another thing the florist might well 

 have is a wedding booklet.' If he does 

 business in a city of fair size the soci- 

 ety columns of the daily of Sunday pa- 

 pers will furnish him with lists of en- 

 gagements. Nothing in the nature of 

 solicitation is permissible, but thos^ 

 who have tried it have found that a 

 handsomely printed little booklet on 

 wedding flowers, sent at isuch a time, 

 is well received. Such a booklet must 

 be well printed or it is a waste of 

 money. It should be principa^^ illus- 

 trations and the text should be written 



with extreme care to avoid the appear- 

 ance of importunity for orders. The 

 retailer with a large business can well 

 afford to invest a fair sum in a good 

 sized edition of such a booklet, for the 

 reason that he can use them as oppor- 

 tunity i)resents as long as the supply 

 lasts — there always will be engage- 

 ments. And just after Easter it is a 

 safe proposition to send a booklet by 



The Shepherd's Crook 



mail, to the home of each marriageable 

 young lady whose address can be pro- 

 cured. It's worth the chance, a sort of 

 long shot with o«lds that make one win- 

 ner psiy for a lot of misses. 



In this issue there are a number of 

 illustrations that show the wedding 



22 



EAST KLM 

 •STBEBT 



BRIDAL 

 BOUQUETS 



.. AND ... 



Floral Decorations for 

 Weddings or Receptions 



... FItOM THE ... 



WIENHOEBER GREENHOUSES 



IVill lack nothing in freshness, in beauty 



of coloring, or in artistic design 



Naturally you want tMnethini different — our artist* have the 

 hap^r (acuity of never repeating — every dciifn it orifinal. 

 TKcir limitkaa peeaibilitiea in thu direction we very largely 

 due t« the mamitiidi of the Wienhoeber CrtMihouect. 



AtuBm wtm pU m Stiperhf 6 tO — hingi 



your trier er a rtprtMnlatipt. Immtdi^t 



Jtttmrf/ mrtkt eootrg On tntirt citf/. 



"Every Design is Origioal." 



work and wedding-work advertising of 

 leading florists, selected with a view 

 to helping readers improve their own 

 work and their methods of getting it, 

 for "Here Comes the Bride" — June is 

 at hand. 



THE BRIDE IN THE WINDOW. 



The illustration at the bottom of this 

 ])aite was reproduced from a photograph 

 of the show window of the Stuppy 

 Floral Co., St. Joseph, Mo. During the 

 week that the decoration was on- display 

 it attracted the attention of thousands. 

 John J. Stuppy stated that it caused 

 more comment than any other decora- 

 tion that has been used. Not only did 

 pedestrians pause, but the press gave 

 the \yindow liberal notices. The display 

 was a feature of fashion show week- at 

 St. Joe. The fresh flowers were changed 

 daily, for the purpose of keeping the 

 window at its best and also for the 



"Here Comes the Bride" in the Show Window of the Stoppy Floral Cq^ St. JoKph, Mo. 



