May 28, 1014. 



The Florists' Revk<v 



16 



sake of variety. One day the bride car- 

 ried a shower of valley and orchids, an- 

 other day a hand bouquet of sweet peas 

 and roses, another day the flowered 

 staff, etc. There almost always was a 

 throng in front of the window, many 

 people coming each day especially to 

 note the changes. Mr. Stuppy says he 

 thinks this kind of advertising the best 

 any florist can do who has a good win- 

 dow on a busy business street and he 

 proves it by pointing to the following 

 description and anecdote that appeared 

 in the St. Joseph Gazette: 



*'The young people Seemed to find 

 special interest in a florist's window 

 which had been converted into a mar- 

 riage hall. A blushing- bride in sump- 

 tuous white chiffon ai^M^fla-ces, carrying 

 an inimens'e bou.quet fibroses and lilies 

 of. the valley, ^nd' folRwed by a tiny, 

 fair-haired flower girl^ blue, stood in 

 the ribboned aisle fa^g the altar. A 

 canopy of ferns, yrftxe flowers and 

 smilax formed the background of the 

 altar, and from" the' top of the canopy 

 hung snow-white bells. The altar itself, 

 with" its" satin' pillows, was ' bedecked 

 with pure white roses. 



" 'For heaven's sake, come on!' the 

 exasperated. tones of a middle.-aged man 

 echoed above the noise of the street. 

 'You've been in front of this window 

 .an hour, I know, and there's nothing 

 ■ihere but a dummy bride and a mess 

 of flowers. ' 



"Two negroes standing near snick- 

 ;ered. 'He ain't got no romance in him,' 

 the girl declared in a stage whisper. ' ' 



THE BBZDE. 



The bride who, with her flowers, orna- 

 ments the first page of this week 's issue 

 was a Tennessee lady whose family are 

 patrons of Charles L. Baum, of Knox- 

 ville, whose bouquet work is shown in 

 the illustration. 



BLAKE'S BBIDE'S BOUQUET. 



A bride's bouquet that . commands, 

 and deserves, immediate attention, espe- 

 cially of those who make such bouquets, 

 is that shown in the accompanying il- 

 lustration. The grouping and finish of 

 the piece make it extraordinarily attrac- 

 tive. In its construction were used 

 dendrobiums, valley and adiantum, with 

 a sufficient quantity of chiffon and rib- 

 bon. Its Value in the customer's eyes 

 may be estimated by the fact that 

 $75 was paid for the piece, and not a 

 cent was grudged. The bouquet was 

 made by Robert H. Blake, who is in the 

 employ of Mrs. J. B. Freeman, at 

 Toledo, O. 



THE SHEPHERD'S CBOOK. 



The illustration shown in this issue 

 is prepared from a photograph of one 

 of two similar shepherds' crooks, 

 trimmed with roses and orange blos- 

 soms, carried by the bridestnaids at the 

 most recent White House wedding. It 

 18 an excellent example of this class of 

 bridesmaids' bouquets and was the 

 work of Z. D. Blackistone, of Washing- 

 ton. 



VALLEY SHOWERS. 



The single column illustration on 

 page 16 is an excellent example of the 

 showered bouquet of valley and white 

 orchids. The arrangement is loose, pro- 

 ducing a far better effect than when 

 the valley is wired short and set into 

 the bouquet solidly — a style that has 



Bride's Bouquet of Valley, Orchids and Adiantum. 



been described as the cauliflower type 

 of bouquet. The photograph from 

 which the illustration was prepared was 

 supplied by David Clarke's Sons, New 

 York. 



HOW MANY JUNE WEDDINGS? 



The figures with regard to the per- 

 centage of weddings which occur in 

 each month of the year, as shown on 



page 13 of this issue, will surprise a 

 good many florists — the idea in most 

 cases would be that June brings a great 

 deal larger proportion of the year's 

 weddings than it actually does. The 

 fact seems to be that the trade gets a 

 great deal more out of June weddings 

 than out of weddings in other tnOnths. 

 A possible explanation is that Jline is 

 the fashionable month, andtit is fash- 

 ionable people who use flowers. 



