May 28, 1914. 



The Florists' Review 



28 



A PINK FOmSETTIA. 



Poinsettia puleherrima Trebsti, says 

 one of the British trade papers, quot- 

 ing Moeller's Deutsche Gaertner-Zei- 

 tung, is a sport of the white P. pul- 

 eherrima alba. It differs from the usual 

 red and cream poinsettias in the color 

 of its bracts, which are a delicate 

 salmon pink; the lowest bracts only 

 are somewhat shaded with green. The 

 flowers reach a diameter of nearly 

 eleven inches and the shoots, which 

 have leaves down to the base, are 

 thirty-eight inches long. In habit 

 the plant is like the type. It promises 

 to become a valuable florists' plant be- 

 cause of its beautiful, striking appear- 

 ance. It was originated by Albert 

 Trebst, of Merseburg, Germany, and 

 will be distributed this year. 



NEW ORLEANS. 



The Market. 



Business during the last two weeks 

 was as good as can be expected at this 

 time of the year. Gladioli and sweet 

 peas are still in bloom, and the first 

 crops of Shasta daisies and gardenias 

 are coming in. Louisiana lilies, which 

 can be seen in immense quantities all 

 over the city, are in the last stages 

 of their glory. 



The observance of Mothers' day 

 among the flower buying public here is 

 extremely limited and cannot be com- 

 pared with that in other cities of 

 the country. Although some special 

 advertising for this day is done by 

 local florists and. the wearing of flow- 

 ers on that day is encouraged at the 

 schools and churches, yet it seems 

 that this beautiful custom will never 

 be really popular here, much to the dis- 

 comfort of the florists, who tried their 

 best to make it as grand a day here as 

 it is elsewhere. 



Market gardeners and growers are 

 reporting a continuous sale of all kinds 

 of pot plants, especially bedding stock, 

 but the season is advancing and soon 

 their harvest for this time of the year 

 will be made. 



Club Meeting. 



The New Orleans Horticultural Soci- 

 ety held its monthly meeting May 21, 

 at the Chamber of Commerce building. 

 President P. A. Chopin and Secretary 

 C. R. Panter were in their respective 

 places and a large number of members 

 were present. 



The meeting was, from the begin- 

 ning to the end, an enthusiastic and 

 interesting one. The regular routine 

 business over, the subject of this year 's 

 outing of the society was discussed 

 and after taking the different outing 

 places near the city into consideration, 

 the members unanimously voted that 

 the annual outing should be held at 

 Grand Isle. The date was set t'()r 

 July 4, with the return home on the 

 evening of July 6. President Chopin 

 appointed the following arrangements 

 committee, with instructions to bring 

 in a full report for the next meeting, 

 June 18: Joseph Steckler, chairman; 

 C. R. Panter and Richard Eichling. 

 The three days' trip to Grand Isle has 

 always proved a great drawing card, 

 and as the outing day this year falls 

 on our national holiday, it will give 

 more members a chance to participate 

 in this than in any previous one. Those 

 especially who have never been there 



The alarm clock went off at 

 four o'clock in the morning. 



"I fooled you that toime," 

 said Mike with a grin, ''for 

 I wasn't aslape at all." 



The florist fools himself who 

 thinks there is any way of 

 selling goods in the trade 

 more effective than adver- 

 tising in The Review. Also, 

 it's the most inexpensive way 

 in proportion to results. 



"We are completely gold out and have 

 had to send money back. The Review 

 is. without doubt, the best advertising 

 medium in the trade."— J. C. Renni- 

 soN Co., Sioux City, la. 



Review readers are not 

 asleep. Note this: 



"Plea<e tell us confldentially what you 



think of . Why doesn't he 



advertise in The Review if he is O. 

 K.?"— Miller Floral Co., Farming- 

 ton, Utah. 



The alarm clock rings in The 

 Review office at 4 o'clock (p.m., 

 not a. m.) every Tuesday. It is 

 to let everybody know adver- 

 tising forms close for that 

 week's issue in just sixty 

 minutes. 



should make up their minds to come 

 along. It will be one of their greatest 

 celebrations of the glorious Fourth. 



Frank Xavier Becker was elected a 

 member of the society. The applica- 

 tion for membership of Feitel Scheinuk 

 was laid over for final action at the 

 next meeting. 



J. A. Newsham brought elegant spec- 

 imen plants of Cattleya gigas and San- 

 deriana with ten flowers, each measur- 

 ing nine inches across, and Phalfenopsis 

 Rimestadiana. Harry Dressel, foreman 

 of the Metairie Ridge Nursery Co., ex- 

 hibited a fine collection of named 

 sweet peas of seventeen varieties. J. 

 St. Mard showed some good cut flow- 

 ers of Alaska daisies, snapdragon, 

 Cochet and White Cochet. Messrs. 

 Newsham and Dressel entered their 

 exhibits to be judged on points. The 



three judges selected from members^ 

 present returned with the highest 

 award possible, 100 points for each 

 entry. R. E. 



NEW YORK SHOW, 1915. 



The flower show committee held a 

 meeting at the Grand Central Palace on 

 Thursday, May 21. The presidents of 

 the different local horticultural societies 

 had been invited to a conference to 

 assist in the preparation of the schedule, 

 especially as to the classes provided for 

 the private growers. 



The meeting was largely attended and 

 the schedule was prepared as far as 

 possible; it will be completed at the 

 next meeting, Tuesday, Jube 2, and will 

 be distributed immediately. The local 

 societies are requested to have their 

 representatives present at this meeting. 



The flower show committee is much 

 pleased with the progress made and the 

 great interest that is being taken in the 

 coming exhibition. Several special 

 prizes have already been offered. Con- 

 tracts in the trade section for almost 

 $3,000 worth of space have already been 

 signed up and the guarantee list now 

 amounts to over $3,000. The retailers 

 have practically all agreed to support 

 this exhibition. Secretary John Young 

 will be pleased to furnish any informa- 

 tion regarding same. 



John Young, Sec 'y. 



OBITUARY. 



Lorenzo White. 



Lorenzo White, a member of the firm 

 of White Bros., Wilmington, Mass., 

 died at his home, on Middlesex avenue. 

 May 18, aged 79 years. Mr. White was 

 out around his greenhouses May 16, but 

 was not feeling well. He had been 

 for the last ten years in the florists' 

 business with his brother Henry. 



Mr. White enlisted as a musician in 

 the navy during the Civil war and later 

 played in the orchestra at the old Bos- 

 ton Museum for a number of years, 

 after which he bought the Sabra Car- 

 ter house on Middlesex avenue, and 

 started with his brother in the florists' 

 business. 



He leaves three brothers, John, who 

 lives in Maryland; Sydney, who resides 

 in the west, and Henry, of White Bros., 

 Wilmington; and one sister, Mrs. D. T. 

 Buzzell, of Wilmington. 



S. S. Howell. 



S. S. Howell, of the Howell Nurser>- 

 Co., Knoxville, Tenn., died May 22, 

 aged 69 years. He was one of the 

 pioneers in the nursery business in 

 Tennessee. 



Moberly, Mo.— The Estill Floral Co., 

 owned by H. V. Estill and Mrs. R. S. 

 Estill, reports an excessively busy May, 

 this being the bedding month in this 

 section and trade heavier than usual. 



O-len Cove, N. Y. — At the May meet- 

 ing of the Nassau County Horticultural 

 Society it was decided to hold the an- 

 nual rose show June 9 instead of June 

 T6. A preliminary schedule was read at 

 this meeting and will be completed for 

 distribution shortly. On the committee 

 to meet with the cooperative committee 

 of the National Association of Garden- 

 ers were named Samuel J. Trepess, John 

 F. Johnson and Ernest Westlake. 



