The Florists' Review 



Max 28, 1914. 



NOTICE . 



It ia impo«aibl« to guaraDts* 

 tk« inaartioB, discontinuanc* 

 or altoratioD of any adTortiso* 

 mant ualoss instruction* ara 

 racoivad by 



5 P. M. TUESDAY. 



hte to Advertisers, Page 114. 



a.aCONTENTS.aa 



"Here Comes the Bride" (Ulug.) 13 



— The Bride In the Window (lllus. ) 14 



— The Bride (lllus.) 15 



— Blake's Bride's Bouquet (iHus.) 15 



— The Shepherd's Crook (lllus. ) li 



— Valley Showers (lllus.) 15 



— How Many June Weddings 15 



Delay of Shipments 16 



A Memorial Emblem 10 



Salesmanship 16 



The Mole Cricket in Florida 16 



Arbor for Orchestra (lllus. ) 17 



Funeral Bunch of Carnations (lllus. ) 17 



Depth of Foundations 17 



Carnations 18 



— In the Carnation Field 18 



The Florist's Helper 18 



Roses 18 



— Fighting the Roae Aphis 18 



— The Defiance Rose (lllus. ) 19 



Vegetable Forcing 19 



— Tomatoes for Forcing 19 



— Good Tomato and Cucumber 19 



Name of Plant 19 



Sweet Peas 20 



— Outdoor Sweet Peas 20 



— Sweet Pea Tests at Ithaca 20 



It Pays Florists 20 



Seasonable Suggestions 20 



— Poinsettias 20 



— Hard-Wooded Plants 20 



— Bedding Plant Stock 20 



Orchids 21 



— Seasonable Suggestions 21 



— Cyprlpedlum Charlesworthii at Dale Estate 



(lllus.) 21 



Society of American Florists 22 



— The Convention Garden 22 



— The Boston Convention 22 



— In the Minneapolis Garden (illus.) 22 



The Ohio Tax Case Test 22 



A pink Polnsettia 23 



New Orleans .23 



New York Show, 1915 23 



Obituary 23 



— Lorenio White 23 



— S. S. Howell 23 



It Is Ever Thus 24 



Tares on Growing Stock 24 



Chicago 24 



Buffalo, N. Y 31 



Business Embarrassments 33 



Philadelphia 34 



St. Louis 36 



Sarrytown, N. Y 39 

 altimore 40 



Flowers on the Riviera 42 



Boston 46 



New York 50 



Pawtucket, B. 1 54 



Steamer Sallinga 55 



Seed Trade New* 64 



— Damage Suits Follow Fire 64 



— A Matter of Names 64 



— American Seed Co. Builds 66 



— The Washington Convention 66 



— Maine Potatoes Quarantined 66 



— Money for Bulbs 66 



Government Prefa Service 68 



Name of Wild Flower 68 



Pacific Coast Department 70 



— Los Angeles 70 



— Seattle, Wash 70 



— Portland, Ore 70 



— Spokane, Wash 72 



Diseased Palms 73 



Hews of the Nursery Trade 74 



— The Cleveland -Convention 74 



— Rates for Pacific Meeting 74 



— Rulings on Importations 74 



Providence, R. 1 75 



Pittsburgh 76 



Bvansville, Ind 78 



Lancaster, Pa 90 



Cincinnati 82 



Greenhonse Heating 100 



— I^aks at Pipe Joints 100 



— The Fuel Market 100 



— A North Carolina Range 101 



McKeesport, Pa 102 



Helena, Mont 102 



Detroit 104 



Knoxvllle, Tens 101 



Milwaukee, Wis 106 



Nashville, Tenn lOS 



Lexington, Ky 110 



Rochester, N. Y 112 



I Established, 18OT. by O. L. OBANT. 



Published every Thursday by 

 The Flobists* Pubushino Co., 



630-MO Oaxton BaUdlng, 



506 South Dearborn St., Ohlcaco. 



Tele., Harrison 5429. 



Refflstered cable addresSi 



Korvlew, Ohlcago. 



Entered as second class sutter 

 Dec. 3, 1897. at the poet-oSace at Chi- 

 cago, 111., under the Act of March 

 8.1879. 



Snbecrtptlon price, $1.00 a year. 

 To Canada, $2.00; to Earope. $2.50. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 vertislUK accepted. 



80CIETT OF AXERIOAN FLORIST*, 

 laoorperated ij Act of Conirsfls, Xareh 4, 1901. 



Offlcera for 1914: President, Tlieodor* Wlrth, 

 Minneapolis; vice-president, Patrick Welch, Boa- 

 ton; secretary, John Yoang, CS W. 28tb St., Msw 

 fork City: tteasanr, W. P. Kaatlns. Baffalo. 



Thirtieth annual oonTentlon, Boston, Maw.> 

 Ancnst U'to 91. 1S14. 



RESULTS. 



We give them. You get them. 



We both have them. 



It never has been profitable to "sail" 

 goods to those who do not pay, although 

 a good many florists are only just finding 

 it out. 



Not a f^w subscribers ^av^ tbemselves 

 the bother of aimual r^^wal by pending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



If one thinks the florists are not hav- 

 ing good business, to dispel the delusion 

 it is necessary only to read The Review 

 — it is brimming over with enthusiastic 

 reports of the spring rush. 



In spite of repeated statements that 

 anonymous communications go straight 

 to the waste basket, many unsigned let- 

 ters still are received. This is specially 

 for the attention of H. H. L., of Steuben- 

 ville, O., whose initials do not correspond 

 with those of any subscriber there and 

 whose inquiry fails of an answer simply 

 because we do not have his name and 

 address. 



It is the belief of The Review that 

 every florist, no matter how small or how 

 local his business interests, should have 

 an adequate outfit of printed business 

 stationery, and use it. But The Review 

 does no job printing. As a rule, the 

 larger the city the more printing costs, 

 so that the average subscriber can get 

 his letter-heads turned out at home at 

 least as cheaply, and probably as well, 

 as they could be anywhere else. 



HERBfNOTON on the Mum, sent by The 

 Review for 50 cents. 



IT IS EVER THUS. 



At the risk of burdening our readers, 

 it has been said so often, advertising 

 in The Review is not only far-reaching 

 but fairly sure — and frequently ex- 

 tremely rapid in its action. Like this: 



The advertisement of hardy plants has given 

 results that are entirely satisfactory; orders have 

 come from ooast to coast. — W. A. Toole, Barabeo, 

 Wis., May 23, 1914. 



The pansies were all cleaned out on telegraph 

 orders before the issue of The Review had 

 reached me with the ad— it sertainly was quick 

 work, — George Hammer, Van Horn, la.. May 23, 

 1914. 



TAXES ON OROWINa STOCK. 



The Ohio tax case, which was argued 

 before the Court of Appeals at Spring- 

 field May 25, is unfortunate. What- 

 ever the decision, it promises little 

 good for those florists and nursery- 

 men who have heretofore escaped 

 assessment for taxation on their grow- 

 ing stock. Since the lower court de- 

 cided that the plants in greenhouses 

 and nursery are properly assessable un- 

 der the existing law, it is fair to as- 

 sume that the higher court may take 

 the same view — but if it does not do 

 so the attention the case has attracted 

 is almost certain eventually to result 

 in legislation in the state of Ohio to 

 make the law explicitly cover such 

 crops. And what one state does to 

 raise revenue other states are almost 

 sure to do. While many florists and 

 nurserymen have for years paid taxes 

 on their stock in greenhouses or field, 

 others have been escaping taxation on 

 their growing crops, due to laxity in 

 the assessing authorities rather than to 

 any clear-cut exemption in- the law. 

 But not so many will escape in the fu- 

 ture. The more agitation there is, the 

 more attention is called to those who 

 are getting off. Whenever attention 

 is focused on anyone, or any class, 

 paying less than a fair proportion of 

 taxes, sooner or later those assess- 

 ments are raised, one way or another. 

 And one state follows another. Any 

 step that results in an appreciable in- 

 crease in revenue in Maine, or New 

 York, is noted and taken up in Oregon 

 and IlUnois. 



CmCAGO. 



The Ore^t Central Market. 



The one subject of discussion jn the 

 Chicago market this week has been the 

 disastrous consequences of the pre- 

 mature arrival of midsummer. Buyers, 

 themselves not in a jovial mood, say 

 they never have seen the responsible 

 heads of the wholesale cut flower houses 

 so down in the mouth as has been the 

 case this week. Following the appear- 

 ance of the Memorial Day Number of 

 The Review, orders came pouring in 

 for shipments to go out May 27 to 

 29. The mail received. May 25 in most 

 of the wholesale houses indicated at 

 least as big a volume of business as 

 ever has been done in this market for 

 Memorial day. At the same time the 

 temperature mounted to 91 degrees, and 

 it was still there at the time this is- 

 sue of The Review was closed for the 

 press. All stock suffered severely. 

 Only once in the history of this mar- 

 ket has anything so disquieting hap- 

 pened. Three years ago a heat wave 

 hit the market just before Memorial 

 day*. Not even the man with the 

 shortest memory has forgotten the 

 trouble that ensued. It was bad enough 

 with other flowers, but carnations be- 

 came practically unusable. The large 

 supply could not be sold in the city, 

 while out-of-town buyers simply re- 

 fused to pay bills, declaring that the 

 stock was unsalable on arrival. The 

 wholesalers fear that the same 1;hing 

 may occur this year, although the 

 weather man is promising cooler con- 

 ditions for the latter part •{ the week. 



The weather was bright enough and 

 warm enough last week to cause a 

 large increase in the production of all 

 cut flowers. The condition probably 

 was general In the central part of the 



