The Florists' Review 



Max 28, 1914. 



ni7|^1U||7^ for June Weddings 

 ■^ Mm^\^ 1^ M L^w^ and Cemmencements 



If you get your stock of us you will be able to give your cuBtomers excellent value 

 for their mooey and at the same time make a good profit for yourself. 



We please others — let us please you. 



Roses Carnations Beauties Sweet Peas Gladioli Valley Snapdragons 

 Lilies Callas Stocks Spanish Iris Daisies Mignonette Orchids Greens 



You will find us always a reliable source of supply. 



F rne ^ K lingel 



30 E. Randolph St. 



E>. D. Phone 



Randolitli 6078 



▲uto. 41-7ia 



CHICAGO 



AGENTS FOR 

 TO-BAK-INE 



United States, for orders fell off. The 

 result was a large accumul9,tion of 

 stock and a big fall in prices. There 

 even was considerable waste of stock, 

 something that does not often happen 

 in this market, where everything 

 usually can be sold at some price. 



The heat wave which arrived May 

 24 resulted in a flood of peonies on 

 top of heavy production in all other 

 lines. Those who had fears of a short- 

 age of peonies for Memorial day 

 ceased to worry on that score. It 

 was asserted May 25 that there were 

 more peonies in Chicago than ever be- 

 fore on that date. If this statement 

 was a little strong, the rate at which 

 the stock was arriving May 27 makes 

 it seem safe to say that there will be 

 more peonies here for Memorial day 

 than ever before has been the case. 

 ; The heat has resulted, not only in a 

 supply far greater than was expected, 

 but in wide differences in quality. 

 Great quantities of peonies have been 

 received from farmers, fruit growers 

 and even from nurserymen and florists 

 in such condition that they could never 

 be sold at all unless sold at once. There 

 are only a few shippers who know how 

 to put up peonies in exactly the right 

 way. This stock, as a rule, is finer 

 than ;ever this year and will sell well. 



If there are any items that are not 

 in adequate supply they are American 

 Beauties and cattleyas. There are 

 plenty of short Beauties of more or 

 less indifferent quality, but orders for 

 strictly first-class long Beauties are not 

 easy to fill this week. More cattleyas 

 of iSrst-class quality also could be used, 

 although the demand is not heavy. All 

 varieties of roses are in large supply. 

 Killarney, as usual, has suffered in 

 quality more than the other varieties. 

 Sweet peas, while many growers have 

 stopped picking, still are coming in 

 great quantities from some of the spe- 

 cialists. They were hard to sell last 

 week, and harder this week. The heat 

 has hurt the quality, but some fine 

 stock still is available. Easter lilies 

 and gladioli are abundant and repre- 

 sent, about all there is in market grown 

 from bulbs. 



An enormous business will be done in 

 the three days preceding May 30. The 

 orders are here. So is the stock — any 



For Building Up YOUR BUSINESS 

 we have a very successful system 



Arrange your plans for the Fall NOW. We will reserve territory 

 for you for oiir service on application. 



Write today, and we will furnish full information. • 



McNEFFSWENSON COMPANY 



HIOH-QRADE FLORAL PUBLICITY 

 224 SOUTH MICHIGAN AVE., CHICAGO, ILL. 



Mention The Review when yoa •write. ■ 



GREENHOUSE WINDSTORM INSURANCE 



FLOKIAN D. WALLACC 



ssyRAHCES[Ry!S 



insurance exchange builoino 

 Chicago 



Menttoo'Tbe Review when you write. 



quantity of it. What is worrying 

 everyone is the quality of the stock, 

 especially of the carnations. If dis- 

 appointments ensue it is no more than 

 fair to remember that the weather is 

 responsible. Neither growers nor 

 wholesalers are responsible tor the pres- 

 ent situation, nor can their best efforts 

 remedy it. It is one of the unfortunate 

 features of Memorial day, now the 

 biggest flower consuming day in the 

 year, that so much depends on weather 

 conditions. 



Various Notes. 



It is reported by one of the local 

 papers that: "Peter Reinberg, presi- 

 dent of the board of education^ former 

 alderman with a good record, and the 



most extensive florist in the coiintry, 

 is a strong candidate for county treas- 

 urer." 



Robert Northam, of George Rein- 

 berg's, is the proud papa of a 10-poimd 

 baby boy. 



One of the big rooms in the Western 

 Cold Storage Warehouse has been 

 rented for the exclusive use of Kenni- 

 cott Bros. Co., in handling peonies, 

 this season. E. E. Pieser states that 

 the rent is $300 for sixty days, which 

 makes it a little more expensive than 

 where payment is made by count of the 

 buckets, but it gives the advantage of 

 making it unnecessary to crowd the 

 stock. 



Erank Johnson and Ed Galavan, of 

 the A. L. Randall Co., made a business 



