Max 28. 1914. 



The Florists' Review 



SI 



Preserve Your Flowers 



and Display Them Attractively 



Flowers are probably the most perishable of all merchandise 

 and their preservation is of vital importance to florists' profits. 

 Next to their preservation is their display, which must be dis- 

 tinctively attractive and easily seen. 



M<?CRAY 



feErWGERArORS 



and Refrigerator Display Countera arc especially designed to 

 meet the requirements of the most exacting flower stores. The 

 constant circulation of cold air maintains an even temperature- 

 of the proper degree for the best preservation of cut flowers. 

 The exterior can be finished to correspond with the interior woodwork and other fixtures. The interior linings may 

 be of either white enamel, opal glass, or French Plate Mirror. The compartments are of different sizes suitable for cut 

 flowers of various lengths. Arranged for either ice or mechanical refrigeration. 

 Regular stock sizes or special built-to-order to meet any requirement. 



Send Now For Any of the FoUowlns FRKE Catatosuee: 



No. ■;3— Refrigerators for Florists. No. 69— For Orocers. 



No. 91 -Regular Sizes for Residences. 

 No. A. U.- Built to Order for Residences. 



No. 60— For Meat Markets. 



No, 50— For Hotels, Restaurants, Institutions. 



McCRAY REFRIGERATOR COMPANY 



668 Lake Street, KENDALLVILLE, IND. 



FOR BRANCH SALSSROOMS IN PRINCIPAL CITIES SKR YOUR LOCAL FHONK DIRECTORY. 



MentloD The Review when you write. 



- — -r ;-* — - »— 



Artificial 



Leaves and Flowers of all kinds. 



Valley, 60c Myrtle, 76c per groes 



Gold Letters, best, at cut prices. 



German- American Co. 



1840 W. Monroe St., CHICAGO 



Mention The Review when yog wrlf . 



WIRED TOOTHPICKS 



Manafaetured by 



W. J. COWEE, 



BEBLIH. 

 N.T. 



10,000 $1.76 50,000 tT.bO 



Sample free. For sale by dealers. 



Mention The Review when you write. 



GOLD LETTERS 



Gold, silver and purple ribbon letters 

 for floral designs. 



QOLD AND PURPLE SCRIPTS 



Best and cheapest In the market. 

 Write for samples and reduced prices. 



1. UCETENBERGER, ISM Afeue A, New YmA 



Mention The Review when yolcwrite. 

 BUFFALO, N. Y. -| . 



The Market. 



Business last week was somewhat im- 

 proved, owing to the delightful spring 

 weather, which acted as a stimulus to 

 trade. There have been no weddings 

 to speak of, but a few large ones are 

 booked for the latter part of May and 

 early June. There are, however, numer- 

 ous luncheons for the June brides. 



A display 

 case that 

 sells 

 Flowers 



C. HERE is a case not shown in 

 the ordinary florists' catalogue. 

 You firet, in this case, two roomy 

 ^^^^^^ display compartments with un- 



obstructed yiew the entire height. 



C The case is SO^^ inches wide, 30 inches deep and 75 inches high. 

 We have a handsome book showing the United Refrigerators for 

 Florists in colors, and we believe you will appreciate the artistic 

 designs shown and see where they can be adapted to your needs. 



Ask for Catalogue Q.B. 



United Refrigerator & Ice 

 Machine Company, Kenosha, wis. 



United F-103 



Mention The Review when you write. 



Funeral work has been plentiful the last 

 few days. Transient trade is not brisk 

 at present. 



Roses have been scarce during the 

 week, owing to the dark, rainy weather, 

 and for several days there were no roses 

 to be had after the day's shipment was 

 disposed of at the commission house. It 



was necessary for buyers to stand and 

 wait for the arrival of stock, in order 

 to get any roses at all, and then pay a 

 fancy price in the bargain. Peonies 

 have made their appearance and are in 

 fair condition, although somewhat 

 small. Bnapdragons are beginning to 

 show signs of decline. Darwin tulips 



