42 



The Florists^ Review 



Max 28. 1014. 



FERNS 



Fancy Southern . . 1000. $2.50 

 Fancy Eastern... 1000, 3.60 



GALAX 



Per 1,000 $1.00 



Per 10,000 7.50 



GREEN SHEET MOSS 



Per bundle $1.00 



5 bundles 4.75 



10 bundles 9.00 



SPHAGNUM 



Per bale $ 1.25 



5 bales 5.75 



10 bales 10.00 



WIRE HANGING BASKETS 



lO-iuch per dozen, $1.15; 



12-inch per dozen, 1.25; 



14-ineh per dozen, 1.75; 



16-inch per dozen, 2.50; 



18-inch per dozen, 3.00; 



per 100. $ 7.50 

 per 100, 10.00 

 per 100, 12.50 

 per 100, 17.25 

 per 100, 22.50 



All kinds of cut flowers and florists' supplies. 



WM. MURPHY, WHOLESALE COMMISSION FLORIST 



329 MAIN STREET, l. d. Phon* Main aso and sat CINCINNATI, OHIO 



I 



Mention The Raylew when yon write. 



FLOWEES ON THE EIVIEKA. 



Center of European Industry. 



From a report, full of interesting in- 

 formation on the Riviera flower indus- 

 try, issued by M. Aussel, secretary of 

 the French Floral Industry League, it 

 would appear that the value of the 

 flowers anuually dispatched from the 

 French and Italian Riviera is no less 

 than $12,028,820 and will this year ex- 

 ceed $12,200,000. The average number 

 of boxes of flowers dispatched from 

 the various French Riviera stations be- 

 tween November and May in each year 

 is 2,000,000. As the average value of 

 each box is 16 francs ($3.09), the total 

 commercial value of the flowers sold 

 from the French Riviera every year 

 is $6,200,000. From the Italian side no 

 less than 1,000,000 boxes were dis- 

 patched in 1913, the commercial value 

 of which was $5,800,000. 



Dealing more particularly with the 

 French trade, M. Aussel says that apart 

 from the roses, carnations, violets, etc., 

 sent away, flowers to the value of 

 $1,550,000 are utilized annually by the 

 local perfumery and preserved sweet 

 factories. The average annual net 

 profits made out of the French flower 

 trade on the Riviera by the actual 

 growers is $2,725,000, but most of the 

 Riviera flower growers likewise grow 

 early vegetables and fruit, and the 

 profit from W&de in the latter is esti- 

 mated to be $1,168,000, so that the 

 average annual total profits of the 

 growers are put at $3,893,000. 



Paris the Largest Customer. 



Paris is the biggest customer for 

 Riviera flowers, and ten years ago 

 Great Britain was, next to Paris, the 

 French Riviera's best customer; but 

 the first place among foreign custom- 

 ers has now been tJ^en by Germany, 

 England coming next, as shown by the 

 following figures, in metric tons: 



Great 



Tons. 

 2,600 

 3,000 

 3.300 

 3.500 

 3,700 

 3.800 



•Approximate. 



Formerly Austria was a good cus- 

 tomer, but she now takes all her win- 

 ter flowers from the Italian Riviera, 

 and the competition of the Italian 

 flower trade is giving the French grow- 

 ers some concern. Nevertheless the 

 French Riviera continues to export to 

 Rome and Milan a considerable num- 

 ber of boxes of flowers, because certain 

 special, varieties are produced by 



GREEN AND BRONZE GALAX LEAVES 



We offer you f. o. b. Cold Storage at Pulaski, Va., 

 subject to stock being unsold— 



GREEN AND BRONZE GALAX LEAVES 



$4.50 and $5.00 per Case 



according to size of leaves. 



W. M. WOODRUFF & SON, LOWGAP, N. C. 



Mention The BeTlew when jon write. 



■PRONOUNGING DICTIONARY' 



A list of PLANT NAMES and the Botanical Terms most freqtiently met with 

 in articles on trade topics, with the CORRECT PRONUNCIATION for each. 



"The Pronouncing Dictionary is just what I have wanted." 

 "The Pronouncing Dictionary fills a long-felt want." 

 " The Pronouncing Dictionary alone was much more value than the sub- 

 scription price of The Review." 



A Booklet lust the size to fit a desk pisreonhole and be 

 always available. Sent postpaid on receipt of 25c 



iTLOnSTS' PUBLISHING CO. 



Caxton Buildins, 

 508 South Dearborn Street 



CHICAGO 



MentloD The Review when yon write. 



Huckleberry Foliage 



FANCY AND DAQQER FERNS 



Our new crop is now ready for shipment. 

 Wire or write. 



THE RUNBLEY CO., Evergreen, Ala. 



Mention The Beriew when yon write. 



French growers which are not grown 

 in Italy. 



Owing to a more effective system of 

 packing in wool, the French Riviera 

 flower trade with Bussia is annually 

 increasing, notwithstanding the fact 

 that it takes eighty-seven hours for a 

 box of Riviera flowers to reach St. 

 Petersburg. Only the most beautiful 

 and the most expensive blooms are sent 

 to Russia. It takes forty-eight hours 

 for a box of Nice flowers to reach Lon- 

 don or Berlin and twenty-one hours to 

 reach Paris. 



Sometimes the winter is too mild, 

 even for the Riviera, and a sudden rise 

 in temperature causes a glut of pro- 

 duction for which there is no outlet; 

 hence a fall in market value and loss 

 of profit, the growers being obliged to 

 sell their surplus production to the per- 

 fumery factories at any prices. Then, 



BEST GRADE 



GREEN SHEET MOSS 



2-bush«l bag $1.0O 



3-bush«l bag 1.40 



Fresh Moss on hand at all times. 



CONSOLIDATtP EVtWCiREEN CO., Uaiontown. Pa . 



SOUTHERN EVERGREENS 



For June and July. 

 HUCKLEBERRY. 60-lb. case. S2..50 per case. 



50-lb. case, in lots of 10. <2.00. 

 LYRETA, extra fine, 60-lb. case, $2.f0. 

 in 10 case shipments. $i.0O. 

 Post Office, Telegraph Office. 



BELLEVILLE, ALA. EVERGREEN, ALA. 



P. S. CRUM A. CO. 



again, the winter flower trade is too 

 centralized, Paris, London and Berlin 

 being the three principal centers, and 

 efforts are now being made to prevent 

 congestion by opening up other mar- 

 kets in France, England and Germany. 

 Another drawback is the great diffi- 

 culty of keeping the flowers fresh dur- 

 ing railway transport in mild weather. 

 Often during mild winters the flowers, 

 despite all precautions in packing, ar- 

 rive at their destination in a faded 

 condition, and are therefore unsalable. 



