46 



The Florists' Review 



May 28, 1914. 



11 4^ 



J.J. BENEKB 



Florist and Decorator 



CHOIOB CUT FLOWSBB. PLANTS AND PLORAI. DKSION8 



roa AI.IU OooAsiov. 



laiB Ot.ITB BTSSBT 



PAGKS OF RSTAUilRS* CARDS 



THIS department for the cards of 

 Leading Betail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Bevlew's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This Is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



ST. IjOuis. Mo. January 11, 



Florists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.30 for a 

 half incih advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mall and telegraph from 

 Mew York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 30^, the record Is as follows: 



Total value of orders 



Less 20% allowed senders.. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



\ 



Here Is an addition of $453.80 In business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review is not only there with a big *R' 

 but that it has three more big *R*s" - Readers - Reliability - 

 Results! 



Tours respectfully. 



AfcMdislly preMrai il 

 aUtisMa. 



Edwards Floral 

 Hall Company 



1716 radfk Ave. 



ATUNTKOTY, NrWJBBCV 



iNnneries: Mediterranean and 

 Sooth Carolina Avennea. 

 Member Florists' Telegraph Delivery Ass'n. 



Ynr irdeit fir ATLANTIC CITY, N. J. 



will IM carefully flllMl by 



1808 Pacific Aw* 



Member FIorMa* Telegrraph DeUvery. 



PHIUPS BROS., 93S Broad SL 



NEWARK, N. J. 



Aitistk Floral Work ind Long Stem 

 Beauties Our Specialty 



N EW J ERSEY 



EDWAID SCEERY-rATOISON 114 fASSAK 



Member Florists' Telecraph Delivery Association 



LANCASTER, PA. 



B. F. BARR & CO., Leading Florists 

 "the ROSERY" 



LANCASTEirS QUALITY FLOWEII SHOP 



Lou Helen Dundore Moore 

 Lancaster, Pa. 



Altoona, Pa. 



MYERS 



BROSn 



AU Ordarf Oaratully Executed 



W. and W. FLOWER STORE 



98 8. Main 8t., WA8HINQT0N, PA. 



Wholesale and Retail Florists. 



Wholesale and Retail orders far 

 CUT FLOWERS, FUNERAL DESIONS. •tab 



by telegraph will receive prompt attenttom at 



IRA Q. IIARVIN'8,Wllkes.BaiTO,Pa. 



BOSTON. 



The Market. 



Memorial day expectancy now is in 

 the air and everyone is looking for big 

 business. Last week, except on Monday 

 and Saturday, proved to be dull and 

 considerable quantities of Howers went 

 to the rubbish barrels. Carnations have 

 been selling low. They now are in 

 heavy crop and, while the bulk are 

 being held back for Memorial day, 

 more are placed on the market than 

 it tfan gorge for the end of May. The 

 quality is remarkably good. Roses 

 have been cleaning up better than car- 

 nations, at from $1 to $8 per hundred. 

 Only fancy stock has made the higher 

 price, and the demand has been and is 

 for short and medium grades, long- 

 stemmed flowers being hard to move. 

 American Beauties, which are fine, are 

 selling cheaply and moving slowly. 



Sweet peas are in considerable over- 

 supply. Narcissi, except poeticus • and 

 the old double white, are gone; so are 

 all the early tulips, but there is a good 

 supply of Darwin, Gesneriana and 

 other late varieties. Yellow margue- 

 rites are overdone. Snapdragon con- 

 tinues to sell poorly. There is an 



FLOWERS cMivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Loclq>ort, Tonawaniia, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members Florists' Telegraph Delivery AMOciation 



BUFFALO 



S. A. ANDERSON 



440 MAIN STREET 



■p«elal DallTarlaa Nlacara Valla mat 

 Liockport 



HARK FIDRKT scbanton. pa. 



ULAIUl, llAIIUai, i»4 Washington Ave. 



Member Florists' Telegraph Delivery. 

 Orders for Northeastern PenDsylyaDla filled 

 promptly. Usual discount Both phones No. 2454. 



^.'nov schulmis, florkt 



Write, Phone or wire CTBANTAM PA 



61» Linden Street. OtRATllUn, I A. 



HI FAil il V •■Ml VICINITY 



Ukbliny Ha T a Ucwdlyi, lloriat 



Onr Motto: "Business on 

 the square or no business." 



M. P. CHAMPLIN,«|«^li**„ 

 SCHENECTADY, N. Y. 



Flowers and Floral Desigas for All Occaaient 



Williamsporty Pa. 



EVENDEN BROS., FLORISTS 



Can Fill All Caatral Penna. Orden 



WILLIAMSPORT, PA. 



wniUNsroRT floral c»^>'^i^,^' 



