24 



The Florists' Review 



June 4, 1914. 



NOTICE , 



It is impoasibls to guarant«« 

 til* iiiBertion, discontinuanc* 

 or alteration of any advertiso- 

 mont unloas instructions aro 

 rocoiTod hj 



5 P. M. TUESDAY. 



hlex to Advertisers, Pa^e 110. 



•..CONTENTS... 



Getting Together Gets Results (tllus.) 13 



— Topeka Tries It 14 



A Showy Border Plant (lllus.) 15 



WellB-Fargo on B. & 15 



American Gets U. 8. Contract 15 



As Others See Us 15 



Destructive Larva; In Soil 15 



Retail Store Management 16 



— The Law on Store Fixtures 16 



— Hints for Retailers 16 



— For the Maid of Honor (iUus.) 16 



— Memorial Day 16 



— Wreath of Spring Flowers (lllus. ) 17 



— Educating the I'ubllc 17 



— The Baltimore Flower Mart 18 



— St. Louis Retail Store (lllus.) 18 



Name of Tulip 18 



A Nebraska Establishment (iUus.) 19 



Insecticide Men's Troubles 10 



Rhododendron Foliage Dying 19 



Spider on Outdoor I'lants 19 



Seasonable Suggestions 20 



— Bay Trees 20 



— Hardy Rosen 20 



— Asters .20 



— Primulas 20 



— Cinerarias 20 



Ferns 20 



— Summer Treatment of Ferns 20 



— To Make Fern Fronds Dark 20 



— Scale on Adlantum 20 



Sweet Peas 21 



— Sweet Peas Dropping Buds 21 



— American Sweet Pea Society 21 



Peonies 21 



— Leaf Blight on Peonies 21 



— The Chicago Peony Show 21 



Buffalo, N. Y 22 



Obituary 22 



— Clarence M. Stark 22 



— E. Alvln Miller 22 



News Notes 23 



•Tuder the Cliestnut Tree" 2.'{ 



Skip This 24 



Advertisers, Attention! 24 



Chicago 24 



St. Louis 30 



Dayton, 32 



Philadelphia 34 



New York 37 



Baltimore, Md 40 



Great Falls, Mont 42 



Plants as Chattels 44 



Rochester, N. Y 44 



Kansas City 46 



Boston 48 



Lancaster, Pa 54 



Steamer Sailings 55 



Seed Trade News 62 



— Strain Tests of Tomatoes 62 



— Two Serious Bean Diseases 66 



— Catalogues Received 66 



Pacific Coast Department 68 



— Los Angeles, (5al 68 



— Spokane, Wash 68 



— Portland, Ore 69 



Vegetable Forcing 70 



— Building a Lettuce House 70 



Mildew on Hydrangeas 71 



News of the Nursery Trade 72 



— Must Damages Be Paid? 72 



— Federal Inspection in April 73 



Pawtucket, R. 1 74 



Hardiness of Plants 74 



Society of American Florists 76 



PittsbnrRh 78 



Chrysant-hemum Society 80 



Blight on Verbenas 80 



Greenhouse Heating 98 



— Coal Men Are Hopeful 98 



— I'iplng Two Ohio Houses 100 



Milwaukee, Wis 102 



Columbus, 104 



Glen Cove. N. Y 104 



Houston, Tex 106 



Evansvllle, Ind 106 



Cincinnati 108 



Springfield, 111. — Edward H. Midden- 

 dorf, formerly at 607 "West Calhoun ave- 

 nue, has opened the Colonial Flower 

 Shop, at 207 South Fourth street. 



Mimico, Ont. — Carl Grobba, for some 

 time the sole proprietor of the firm of 

 Grobba & Wandrey, is now conducting 

 the business under his own name. 



Established, 1897, by O. L. GIUITr. 



Published erery.Tharsday by 

 The Florists' Publishino (Jo., 



630-fi60 Oaztoa Building, 



608 South Dearborn St., Ohlcaffo. 



Tele., Harrison 6429. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3, 1897. at the poet-offlce at Chl> 

 cage. 111., under the Act of March 

 3, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, 12.60. 



Advertising rates quoted upon 

 request. Only strictly trade nd- 

 Yertlslng accepted. 



n 



SOCIETY OF AMERIOAK IX0BI8T8. 

 Inoorporatsd by Act of CncrtM, Marok 4, IMl. 



Officers for 1914: President, Theodore Wlrth, 

 lilnneapoUs; rice-president, Patrick Welch, Bos- 

 ton; secretsry. John Yonng, 6S W. 28th St., New 

 Tork City: treasurer, W. F. Kastinf, Buffalo. 



Thirtieth annual eoBTenttoB, Boston. If ass., 

 Angust 18 to 21, 1814. 



v — 



Results bring advertising. 



The Review brings results. 



An imitation honeysuckle has ex- 

 tremely little interest for a wise bee. 



It is not at all necessary to compete 

 on price — there are plenty of people, in 

 the trade and among the public, who are 

 willing to pay for quality. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 .«tead of. the dollar-bill that insure^ fifty- 

 two visits of the paper. 



A VASE of America gladiolus of ex- 

 cellent quality adorned the desk of the 

 editor from May 28 to June 1. The 

 dozen spikes were shipped from San 

 Francisco, Cal., May 23, by Hogan, 

 Kooyman & Co., and arrived in fair con- 

 dition after being four and one-half 

 days on the road. 



Profit is not all there is in business — 

 the pleasure one gets out of business 

 really counts for more. But pleasure 

 and profit usually go together. Few 

 men can get money out of a business 

 that is irksome to them, and a business 

 that a man enjoys ordinarily will pay 

 him a profit. It is so with most florists. 



There are numerous reports that, since 

 the hot weather came, Mrs. George Shaw- 

 yer has been the best pink rose in mar- 

 ket. When C. H. Totty undertook the 

 dissemination of this variety in America 

 he said he expected it eventually to dis- 

 place Killarney. Practically every 

 grower who has tried it is increasing his 

 planting this year and clear across the 

 country, from California, comes the 

 statement of a big grower that Shawyer 

 is a winner. 



SKIP THIS. 



If not interested in the returns ad- 

 vertisers get from full page ads in The 

 Review. 



Replying to your notice that you have completed 

 our order for printing our full-page ad, please 

 run this ad once more. We have sold immense 

 quantities of stock but still have enough for one 

 more Insertion. — C. H. Frey, Lincoln, Neb., May 

 80, 1914. 



The most wasteful thing some florists 

 do is to order on any handy scraps of 

 paper. A busy wholesaler is likely to 

 pass up the order that does not show on 

 its face that the new customer is in the 

 trade. 



June is a month during which every 

 florist should bestir himself in the matter 

 of collections. During the vacation 

 months of July and August so many 

 families are away that collections are 

 bound to be poor. 



ADVEBTISEBS, ATTENTION! 



Practically every week The Review 

 receives a number of advertising orders 

 just after the paper has gone to press. 

 The difficulty seems to be not so much 

 inability to remember that orders must 

 be in at 5 p. m. Tuesday as it is the re- 

 sult of a deplorable characteristic of 

 mankind to put everything oflf till the 

 last minute. If those who use the ad- 

 vertising columns of The Review would 

 make it their rule to mail advertising 

 instructions on Saturday, as most of 

 them well could do, then their wishes 

 would, in most cases, be known in the 

 oflSce on Monday, one day before forms 

 close, instead of arriving, as many do, 

 on Wednesday or Thursday, from one to 

 two days late. Several telegrams are 

 wasted each week by advertisers who 

 have put off sending their orders until 

 they know there is little chance of being 

 in time. 



Particular attention is called to the 

 matter at this time because in the 

 spring of the year orders to cancel plant 

 ads usually end with the words, "All 

 sold out." The Review does not want 

 to carry any dead ads. Stop them 

 when they have done their work. 



CmOAGO. 



The Oreat Centxal Market. 



The most dismal forebodings with re- 

 gard to Memorial day were fully real- 

 ized. It seems to have been extremely 

 unsatisfactory for everyone concerned. 

 Growers are highly dissatisfied because 

 the returns are among the worst imag- 

 inable, the retailers are dissatisfied be- 

 cause the stock was too poor to be 

 handled with profit, and the wholesaler, 

 who always stands between the devil 

 and the deep sea, this time finds his 

 position more uncomfortable than 

 usual. The trouble all came through 

 the extremely hot weather the first half 

 of the week before Memorial day. 



The report is fairly unanimous to the 

 effect that the advance orders indicated 

 a banner business. That orders fell off 

 toward the end of the week, the usual 

 heavy run of late telegraph orders fail- 

 ing to materialize, is believed to have 

 been the result of earlier shipments 

 showing the effects of the heat, and to 

 out-of-town buyers realizing that the 

 weather had made it practically im- 

 possible to do a satisfactory shipping 

 business in cut flowers this Memorial 

 day. A few houses report the total of 

 the business as equal to that of last 

 year, but most of them say there was a 

 decided decrease. Sales are being fur- 

 ther reduced this week by the necessity 

 of making allowances to dissatisfied 

 buyers. 



The supply proved to be far heavier 

 than anyone had expected; the heat 

 rushed the crops. There was a glut of 

 low grade stock. The principal trouble 

 came with the carnations, as had been 



