JCNB 4, 1914. 



The Florists' Review 



35 



FOR M JDNE GIRL 



A Peony decoration for her— light pink or 

 white. These we have in unlimited quantities; 

 plenty of darker shades too. 

 $4.00 to $5.00 per 100; $30.00 to $40.00 per 1000 

 Special prices on larger quantities. 



VALLEY— Special, $4.00 per 100; Extra, $3.00 per 100. 

 CATTLEY AS- Dozen, $6.00; 100, $40.00. 



A few extra choice Gigas, $7.50 per dozen. 



VU*l,V^ 



HKADQUARlKIIS FOR ttRKKMS 



Natural Cycas, 36-40-inch. $2.00 per pair. 

 Leucothoe, green, $1.00 per 100: $7.60 per 1000. 

 Dagger Ferns, best quality, long, perfect fronds. 11.60 per 1000. 

 Asparagus Plumosus. bunches and strings, 50c each. 

 Asparagus Sprengeri. 26c and 86c per bunch. 

 Boxwood Sprays, 60-lb. cases. $7.60 eadb. 

 Qalax, green and bronze, $1.60 per 1000; $7.60 per case of 10,0(0. 

 Qreen Sheet Moss, $3.60 per bag. 

 Qreen Lump Moss. $1.60 per bbl. 

 Fadeless Green Sheet Moss. $3.60 per bag. 



Sphagnum Moss, 10-bbl. bales (burlappeJ), $4.00 per bale; 6 bale lots, $3.76 

 per bale; 10 bale lots, $:s.80 per bale. 



PvAmtkimi in VikKanc ^^ carry one of the largest and mo ^t varied stocks 

 LVeryiiUIlg lll mvuvui of Ribbons pertaining to the florist business of any 

 house in the country. If you have not received one of our new catalogues ad- 

 vise us and we will mail you one at once. 



S. S. PENNOCK - MEEHAN COMPANY 



THE WHOLESALE FLORISTS OF PHILADELPHIA 



PMILADBLPHIA 

 IM>K.|620 Ludlow Street 



BALTIMORE 

 Franklin and St. Paul Streets 



NEW YORK 

 117 West ZRth Street 



WASHINGTON 

 1216 H Strest. N. W. 



Mentloo The B«n«w when yoa writ*. 



PEONIES - VALLEY - SWEET PEAS 



DAISIES - GLADIOLI 



EVERYTHING IN SEASONABLE FLOWERS 



THE rillLADELPHIA CUT FLOWER CO.,«»^vriIILADELrilIA,PA. 



Mention Tbe R«Tlew when yoa write. 



late spring makes it more than prob- 

 able that June will be a month of much 

 activity. Geraniums are late. Bloom- 

 ing stock was exceedingly scarce in 

 May. Ferns, too, of salable size are 

 short of the demand. The cemetery 

 floriists as a rule have done well, but 

 there are some notable exceptions. 

 Taken all through, business has not 

 been up to the mark, but it has not suf- 

 fered so badly as in many other lines. 



A Reply to W. N. Craig. 



Paul Berkowitz takes exception to 

 a paragraph in last week's Boston 

 letter from the gifted pen of W. N. 

 Craig. Mr. Craig said in this article 

 that the sale of wreaths and artificial 

 flowers interferes with the sale of 

 natural flowers. Mr. Berkowitz asserts 

 that this is not a broad view of the 

 matter. Mr. Berkowitz thinks that 

 artificial flowers and foliage have their 

 uses and meet needs quite distinct from 



those of the natural product. He thinks 

 that they help the florist rather than 

 interfere with each other. Mr. Berko- 

 witz instances the diflferent grades and 

 prices of straw hats and of shoes and 

 says that you might as well say that 

 one kind of hat or shoe interferes with 

 another kind of hat or shoe. It doesn't; 

 there are kinds and prices to meet the 

 needs of all classes of customers. 



Memorial Day Ideas. 



Robert Q. Shoch, discussing the ever 

 changing conditions, says that the mag- 

 nolia leaf is gaining fast in favor, dis- 

 placing to some extent the metal de- 

 sign. The magnolia wreath is an im- 

 provement on the moss wreath. It is 

 made up to suit the taste of the indi- 

 vidual florist. In some sections it is apt 

 to be adorned with natural flowers, in 

 others with crepe flowers. Mr. Shoch, 

 who has been brought up in close touch 

 with the needs of the cemetery florists, 



believes that the magnolia wreath af- 

 fords an opportunity for lucrative busi- 

 ness that is grasped by the New Eng- 

 land florists more than by florists in 

 other sections of the country. These 

 wreaths are made by some New Eng- 

 lan<l florists by the thousands and sold 

 for delivery anywhere at from $2. .50 

 apiece up. They commence work after 

 Easter and use all spare time in this 

 way until the end of May. The profit 

 often is better than in plants or flowers 

 and the stock is not subject to incle- 

 ment weather conditions. Mr. Shoch 

 also believes the durability of the mag- 

 nolia leaf and the crepe flower makes 

 them more satisfactory tor cemetery 

 use in many cases than cut flowers. A 

 New York state florist, who doubted his 

 ability to sell magnolia wreaths, dis- 

 posed of 175 wreaths the first season he 

 tried it. 



Various Notes. 



The outing committee of the Florists' 



