46 



The Fbrists' Review 



JuNii 4, 1014. 



11 4^ 



PAOKS OF RKTAILKRS' CARDS 



THIS department for the cards of 

 Leading Betail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? Tou can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 q^aces in proportion. 



Why not send your order today — 

 now — before you forget it? 



J. J. BENEKE 



Florist and Decorator 



CHOios ctrr flowsrs. plants «.n» floral dksions 



roB Alt, OooASioira 

 1X16 OLITK STMSBT 



ST. LOUIS. HO. January 11, 



riorists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half Inch advertisement In the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mall and telegraph from 

 Hew York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders SO^t, the record Is as follows: 



Total value of orders 



Less 30f allowed senders.. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



Here Is an addition of $453.80 In business which 

 oould not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review Is not only there with a big *R' 

 but that It has three more big *R's" - Readers - Reliability - 

 Resultst 



Toiirs re«pectfiilly. 



Aktidaady prcHiti ■! 



•11 QMS. 



Edwards Floral 

 Hall Company 



1716 radfK Ave. 



ATlANTICaTY. NfW JOSCV 



iNnneries: Mediterranean and 

 South Carolina Avenues. 

 Member Florists' Telegraph Delivery Asa'n. 



Ynt wUn kt ATLANTIC CITY, N. I 



%rni b« carwffully fflllMl b» 



180S Pacific Aw* 



Member FlorMs' Telegraph Delivery. 



PI1IUPS BROS., 938 Broad SL 



NEWARK, N. J. 



Aftistk Floral Work and Long Stem 

 Beauties Our Specialty 



N EW JERSEY 



DWAKD SCEEKY— FATERSON at TKSSHC 



Member Florists' Telegraph Delivery Association 



LANCASTER, PA. 



B. r. BARR & CO., Leading florists 



II 



THE ROSERY" 



lANCASTKirS QUAUTY FLOWKR SHOP 



Lou Helen Dundore Moore 

 r, Pa. 



KANSAS CITY. 



Tlie Market. 



( 



Memorial day was all that could be 

 expected^ as nearly everybody sold out 

 clean. Thursday, Friday, Saturday and 

 Sunday were all pleasant days, and 

 this made business heavy. The market 

 was better supplied with flowers than 

 at any previous Memorial day. There 

 were many people who bought no flow- 

 ers, as their own peonies and roses were 

 in bloom, but for all that there was a 

 heavy increase over last year in the 

 amount of orders. All cut flowers 

 brought good prices for this time of 

 the year. Carnations in general sold 

 well, though some that were shipped 

 into this market were unsalable on ac- 

 count of the warm weather. The stock 

 that came from Chicago arrived in 

 good shape. Carnations were unusually 

 large for the time of year, and of un- 

 usually fine quality. 



Peonies sold well, ranking next to 

 the carnations in amount of sales, and 

 were the best ever seen in this market 

 for Memorial day. Practically none of 

 them had to be put into storage, as 

 they came into bloom just right. A 

 great many grocery stores had peonies 

 to sell and nearly every one sold out. 

 Eoses were the scarcest flowers in the 

 market; they brought a good price and 

 all *were sold. Sweet peas were in 

 heavy demand. There were large num- 

 bers of pot plants, and anything that 

 had a bloom was sold. All the dealers 

 in bedding plants are about sold out in 

 that line. 



Various Notes. 



Stevens & Hepting had a full crop of 

 carnations and were able to supply 

 their customers with all they wanted. 

 Their carnations were in excellent con- 



F LOWERS delivered promptly ia 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members FlorisU* Telegraph Delivery Auociatioii . 



BurrALO 



S. A. ANDERSON 



440 MAIN STREET 



■p«olal D«IlT«rl«a Niagara Falls ■a# 

 LAokport 



CLARK, iLORIST, 124 washlnarton aV*. 



Member Florists' Telesrraph Delivery. 

 Orders for Northeastern Penngylrania filled 

 promptly. Usual discount. Both phones No. 2454. 



;?.U SCHULTHEIS, FLORIST 



Write, Phone or wire CrDANTnM PA 



61% Linden Street, iH/IUiniUI1, lA. 



Al rilil il V and VICINITY 

 Ukblinj Hale Ucwdlyi, Florist 



Our Matte: "Business on 

 the sauare or no business." 



M. P. CHAWPLIN,«|«^2J*. 

 SCHENECTADY, N. Y. 



Flowers and Floral Deslgas for All Occaslena 

 CORNELL and WELLS COLLBQBSaad 



(mm. NEW YORK ORDBIS 



Dobbs A Son, Wbsleulc asri Retail Fltrists, AibarB,II.T. 



tl^ Altoona, Pa. 



AD Orders Oarafullr Bxaoutad 



