16 



The Florists* Review 



June 11, 1914. 



of St. Paul. Upon the statement by 

 the president that the eastern members 

 expected the show in their section after 

 two years west of the Alleghenies, the 

 matter was placed in the hands of the 

 officers and directors for decision at a 

 later date. The important business 

 concluded, those present then adjourned 

 to the Auditorium cafe for the consid- 

 eration of any minor affairs which 

 might demand their attention. 



The Visitors. 



The attendance of the trade from 

 out of the city was almost too small 

 to be mentionable. Railway trains are 

 not the most comfortable place to be 

 when the thermometer hovers around 

 95 degrees in the shade, and it takes 

 something tremendous to attract any- 

 one but peony enthusiasts to go any 

 distance jn such weather. The enthu- 

 8iast8,'Tiowever, can be counted on, and 

 they were there. Those in attendance 

 among the trade who were noted up to 

 the hour of going to press were as fol- 

 lows: 



Cusbnian, G. A., S.rlvania, O. 

 Farr, B. H., WyomisslnR. Pa. 

 Franken, A., Deerfleld, 111. 

 Knapp, A. J., KTansTlUe, Ind. 

 Kobankle, Martin, Painesville, O. 

 Kunderd. E. A., Goshen, Ind. 

 Lamborn, L. L., Alliance, O. 

 Reeves, E. A., Cleyeland, O. 

 Rlenmn, W. A., VIncennes. Ind. 

 Uobinson, Jas., Mempbie. Tenn. 

 Ruff, D. W. C. St. Paul, Minn. 

 Saunders, A. P. Clinton, N. Y. 

 Skldelsky, S. S.. Philadelphia, Pa, 



lean, but more than that, it makes a 

 iiower enthusiast of the tourist, and 

 his enthusiasm greatly increases as he 

 makes comparison on his arrival home. ' ' 



CO OPERATIVE ADVERTISING. 



The following is from Newspaperdom, 

 a publishers' and advertising agencies' 

 trade paper, published in New York: 



"The Philadelphia Betail Florists' 

 Association has been running some 

 strikingly clever advertising in the 

 Philadelphia newspapers for more than- 

 a year, the idea having been proposed 

 by Theodore E. Ash, an advertising 

 man, who has been writing the copy. 

 It is the first campaign of its kind, 

 but has already been taken up in other 

 cities with excellent results. Usually a 

 live advertising manager of a news- 

 paper singles out the livest florist and 

 cooperates with him in organizing a 

 retail florists' asso«iation, if the town 

 does not already have one. It is fairly 

 easy then to induce the other florists 

 to make small appropriations, as each 

 shares alike in the benefits arising from 

 this form of collective publicity. 



' ' Newspaperdom is of the opinion 

 that the national distributors of seeds 

 and bulbs could be induced to contrib- 

 ute to a fund to advertise flowers in 

 a national way. There seems to be no 

 reason why the excellent advertise- 

 ments of the Philadelphia Retail Flo- 

 rists' Association or advertisements of 

 a similar nature should not appear in 

 the newspapers of every city in the 

 country. We commend the idea to 

 some up - to - the - minute advertising 

 agency. 



"To one w4o has been abroad, Amer- 

 ica's seeming lack of interest in flow- 

 ers is almost appalling. On the other 

 side of the water the great abundance 

 of flowers in the home, in the cafes, and 

 even in and about public buildings of 

 all kinds, is quite impressive. The 

 flower markets of Paris and London 

 and in many of the German cities are 

 worth going miles to see, but one rearl- 

 ily understands why they are so gen- 

 erally appreciated if one watches the 

 buyers carefully. The old world people 

 have a passion for beautiful growing 

 things that always surprises an Amer- 



WHO WILL HAUL FLOWERS? 



The American has been awarded the 

 Chicago, Rock Island & Pacific rail- 

 way's express contract, effective July 1. 

 This contract covers a mileage of 8,042 

 miles, and is the most important of the 

 seventeen contracts hitherto held by 

 the United States express, which re- 

 cently voted to cease operation. 



The contracts which have been re- 

 assigned to the American to date are 

 for the Lehigh Valley, 1,188 miles; 

 Philadelphia & Reading, 1,301 miles; 

 Kanawaha & Michigan, 170 miles; Mari- 

 etta, Columbus & Cleveland, 48 miles; 

 New Orleans, Texas & Mexico, and the 

 Louisiana Southern, -334 miles; Beau- 

 mont, Sour Lake & Western, 118 miles; 

 Orange & Northwestern, 62 miles; 'Cen- 

 tral Railroad of New Jersey, 529 miles; 

 and after July 1 the Lake Shore & 

 Michigan Southern will be occupied by 

 the American exclusively, the United 

 States heretofore having had through 

 rights. The mileage operated by the 

 American Express Co., including the 

 mileage obtained under its newly ac- 

 quired contracts, is about 63,000 miles. 



The contracts formerly held by the 

 United States and recently awarded to 



Wells Fargo & Co. arb for the St. Louis 

 & San Francisco system (except tne 

 Birmingham-Kansas City line), 4,200 

 miles; Chicago & Eastern Illinois and 

 the Evansville & Terre Haute, 1,274 

 miles; Baltimore & Ohio and the Balti- 

 more & Ohio Southwestern, 4,531 miles, 

 and the Cincinnati, Hamilton & Dayton, 

 1,015 miles. The Southern will operate 

 over the Kansas City, Memphis & Bir- 

 mingham division of the Frisco line. 

 As yet the Pere Marquette railway, 

 2,330 miles, and the Delaware, Lacka- 

 wanna & Western, 999 miles, have not 

 reassigned their express contracts. 



It is understood that the contracts 

 call for the payment by the express 

 companies of forty-five per cent of 

 their receipts on eastern lines and fifty 

 per cent of the receipts on western 

 lines. 



MORTGAGE INCLUDED CUTTINGS. 



When a florist or nurseryman mort- 

 gages his growing stock, the question 

 may arise, as it once did in a Maine 

 case, whether cuttings from the plants 

 or shrubs mortgaged, aftfer being set 

 out, reiiain subject to the mortgage, 

 Thi* question was answered in the 

 affirmative in the case referred to. 

 (Bryant vs. Pennell, 61 Maine Supreme 

 Judicial Court Reports 108.) Plaintiff 

 mortgaged his stock under a chattel 

 mortgage which included "all the 

 stock of Elmwood nursery, consisting 



Bertrand H. Farr, President American Peony Society. 



