24 



The Florists' Review 



JUNB 11, 1914. 



NOTICE . 



It U impossibl* to guarant** 

 tka inasrtioB, discontinuaae* 

 or altaration of mnj advortUo- 

 mant unloas instructions ara 

 roeaiTod hj 



S P. M. TUESDAY. 



Mti to Advertisers, Pa{e 110. 



•.•CONTENTS.-. 



Peony Society Meets l.S 



— Officers Elected l:{ 



— Classes for Twelves (lUus. ) ]."{ 



— Some Peterson Nursery Winners (tllus.)... 14 



— Collections of 100 Blooms (lllus.) 14 



— The Awards 14 



— Three Barnard Prize Winners (tllus. ) ir> 



— The Visitors 1(1 



— President Farr (portrait) Hi 



Co-operative AdvertlslnR 10 



Who Win Haul Flowers l»i 



Mortgage Included Cuttings Ifl 



When to Gather Pansy Seed 17 



First Aids for Ivy Poison. . . ". 17 



Kez Begonias 17 



Slime on Soil In Pots 17 



William A. Peterson (portrait) 17 



Open Letters BYom Readers IS 



— Location Counts IS 



— The Iris Coming Into Its Own 18 



— Awarding a Contract 18 



The Retail Florist 11 



— Commencement Bouquets 18 



Roses 1» 



— Mildew on Shawyer Roses !'•> 



— Storing Dormant Roses lit 



— American Rose Soclet.v 10 



Seasonable Suggestions IS* 



— Freesias 1!> 



— Amaryllis If 



— Winter Snapdragons 19 



— Seed Sowing lU 



Sweet Peas 20 



— New Forcing Varieties (lllus. ) 20 



Business Embarrassments 21 



New York 21 



Pierson on the Job '2'2 



Salesman a Sveugall (lllus.) 22 



BufTalo, N. Y 2:5 



Obituary 23 



^ Perry DeHaven -2."! 



— Anson Wheeler 2:5 



— Samuel Wheeler 2;'. 



— Hans Schmalzl 2:! 



— Eva B. Haas 2."! 



The Convention Garden 2:! 



Crops Insure Prosperit.v 24 



Chicago 24 



Cincinnati 2!t 



New Orleans, La 'i'> 



Washington, D. C 31 



Philadelphia '^^ 



Pawtucket, R. 1 :{>* 



Boston ■^'i 



Milwaukee, Wis 40 



St Louis 4S 



Steamer Sailings •''•1 



News of the Nursery Trade 54 



— Mail Shipments Regulated 54 



— Convention Program 54 



— Shrubs for North Exposure 55 



Seed Trade News 5.S 



— Why Not. Indeed? 60 



— Keeping Rates Down 60 



— Hall at Rocky Ford fiO 



— Rate Application Granted 60 



— Hollanders as Retailers 60 



— Catalogues Received 62 



Rochester, N. Y 62 



Pacific Coast Department 70 



— Los Angeles, Cal ■< <> 



— I'ortland, Ore "'• 



— Spokane. Wash 71 



— Ward Starts Pacific Nursery 72 



Three Plants Identified 73 



Newport, R. I 7 » 



Plttshiirgh 70 



Naslrville, Tenn 7S 



Providence, R. I SO 



Greenhouse Heating !W1 



— Prospects In the Cofll Trade !*0 



• — Welshing F'uel in Carloads 97 



— Returns Required 98 



— For Carnations South 99 



The Bottle Brush 100 



Hartford. Conn 102 



Baltimore ■• " 



Toledo. (). !'"''> 



Springfield. Mass lOS 



Dows, la.— J. H. Shaffer, of Shaffer 

 & Sons, proprietor of Dows Greenhouse, 

 says spring trade, and especially that 

 for Memorial day, was beyond expecta- 

 tions. Branch stores were opened at 

 Grundy Center, Clarion and Emmets- 

 burg. Mr. Shaffer says his firm finds 

 The Review invaluable, as they have 

 to purchase a great deal of stock. 



Established, 1897. by O. L. QRANT. 



Publlalied every Tharsday by 

 The Florists' Publishing Co., 



630-660 Caxton Bulldlnsr. 



008 South Dearborn St., Ohlcaffo. 



Tele,, Harrison 6429. 



Registered cable address, 



Florrlew, Chicatro. 



Entered as second class matter 

 Dec. 3, 1897. at the post-office at Chi- 

 catro. 111., under the Act of March 

 8, 1879. 



Subscription price, 11.00 a year. 

 To Canada, $2.00; to Earope. |2.S0. 



Advertislnsr rates quoted upon 

 request. Only strictly trade %d- 

 Tertlslns accepted. 



n 



BOOIBTT or AXERICAN FL0BUT8. 



Inoorpormted by Act of Oongress, Xaroh 4, IMl. 



Officers for 1914: President. Theodore Wlrth, 

 Iflnneap^ls; rice-president, Patrick Welch, Bos- 

 ton; secretary. John Young, 63 W. 28th St.. New 

 Tork City; treasurer, W. r. KastlBg. Buffalo. 



Thirtieth annual oonventlon, ' Boston, Mass., 

 August 18 to 21, 1914. 



There will be few sweet peas other 

 than Spencer varieties flowered in green- 

 houses next year. 



T. W.: The anonymous communica- 

 tions still go into the waste basket; we 

 don't bother with people who don't sign 

 their full names. 



The wide trade acquaintance of 

 Charles Willis Ward will cause special 

 interest to be taken in the article, ' ' Ward 

 Starts Pacific Nursery," on page 72 of 

 this issue. 



If you have a printed letter-head, use 

 it ; if you haven 't stationery that shows 

 who and what you are, don't do without 

 it another day. Let those you deal with 

 know you at a glance. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar -bill that insures fifty- 

 two visits of the paper. 



When a man writes a letter to a trade 

 paper and say^ "the florists' business 

 with me has only been a side line," is 

 he entitled to trade prices even if he 

 does live at some out-of-the-way place in 

 Canada? 



One of the healthiest signs of the times 

 is the disposition to curtail credits and 

 ■enforce prompt payment. As the trade 

 gets bigger the margin of profit becomes 

 narrower and losses through uncollect- 

 able accounts become a matter of more 

 serious moment. 



It will pay any florist doing a whole- 

 sale mail order business to adopt a 

 thorough system and follow it religiously. 

 Every order should be acknowledged with 

 a post card stating when the stock will 

 be shipped. If it can not be shipped on 

 the day specified a card should give notice 

 of the delay and the new shipping date. 

 The day the shipment goes out a notice 

 should be mailed stating route and date 

 of the merchandise. Such a system, used 

 with stock that unquestionably is worth 

 the money, will build a list of satisfied 

 customers that will make advertising 

 doubly profitable. 



CROPS INSURE PROSPERITY. ' 



The greatest wheat crop in the his- 

 tory of the United States is on the 

 eve of being harvested. Supplementing 

 glowing reports from the wheat pro- 

 ducing centers of the country, the gov- 

 ernment crop report for June, issued 

 .June 8, indicates this year's yield at 

 900,000,000 bushels. 



The forecast for this enormous har- 

 vest is based on present conditions. 

 Should the present promise be main- 

 tained until the crop is harvested, a 

 period of about a month for the late 

 states, the total yield may exceed con- 

 siderably the government June estimate. 



The total estimated yield is 137,000- 

 000 bushels in excess of the record 

 harvest of last year. With the winter 

 wheat . crop practically made and con- 

 ditions extremely satisfactory in the 

 northwest for the growth of spring 

 wheat, the country is assured a sound 

 basis for agricultural prosperity during 

 the year. The winter wheat crop, 

 estimated at 638,000,000 bushels, is by 

 far the largest ever raised in the United 

 States. The spring wheat harvest, esti- 

 mated at 262,000,000 bushels, also is un- 

 usually large. 



In addition to the unprecedented 

 wheat crop, other grains promise well. 

 The indicated oats yield is 1,216,000,000 

 bushels. If this crop is harvested it 

 will be the second largest on record, 

 having been exceeded only by the bum- 

 per yield of 1,418,000,000 bushels in 

 1912. Last year the final figures on 

 the oats crop placed the yield at 1,122,- 

 000,000 bushels, or 94,000,000 bushels 

 less than is promised this year. A bar- 

 ley crop of 206,000,000 bushels is indi- 

 cated, 28,000,000 bushels larger than a 

 ' year ago. 



The significant feature of the report 

 is that crop conditions are almost uni- 

 formly favorable throughout the coun- 

 try. The southwest and west are as- 

 sured by far the greatest wheat crop 

 they have ever had, and other crops 

 promise almost equally high. In only 

 a few sections of Illinois, Missouri, and 

 in Indiana have conditions been unfav- 

 orable, and, in spite of the drawbacks,, 

 the crops in these localities will have 

 been reduced only from bumper to about 

 normal proportions. 



If present agricultural conditions fur- 

 nish any criterion, a revival of general 

 business should result from the flatter- 

 ing crop promise. 



CHICAGO. 



The Great Central Market. 



The market is "more heavily over- 

 loaded, and with a lower grade of stock, 

 than has been the case in many months. 

 A few days of normal weather condi- 

 tions last week did not serve to clean 

 up the market and a return of mid- 

 summer heat this week has resulted in 

 a state bordering on complete demor- 

 alization. There are enormous quanti- 

 ties of all flowers on the market, but 

 much of the stock is of such poor 

 quality that it cannot be shipped. Much 

 work is required to sort out the stock 

 for such shipping orders as are re- 

 ceived, and the balance so far exceeds 

 the needs of the local retail stores that 

 the bulk of each day's receipts either 

 is jobbed off to the bargain sales peo- 

 ple or is cleared by way of the waste 

 barrel. The waste in the last fifteen 

 days probably exceeds anything hereto- 



