42 



The Florists' Review 



Jdnb 11, 1914. 



11 4^ 



J.J. BENBKB 



V^Fix»RisT AND Decorator 



CHOICE COT nX>WSR8. PI.A.NT8 and rhOMAV DB8ION8 



ISIS OLTTB BTBSST 



FAOK8 OF RSTAILXRS* CARDS 



THIS department for the cards of 

 Leading Retail Florists — ^those 

 florists who have the fadUtles for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that Its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order In 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This ia for one-inch space. Other 

 BpzceB in proportion. 



Why not send your order today — 

 now — ^before you forget it? 



ST. LOUIS. Mo. January 11, 



Florists' Publlehlng Co., 

 Chicago, 111* 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through thio email advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mail and telegraph from 

 Hew York to San Francieco and from New Orleans to Minneapolis. 

 Since I allowed the senders 20^, the record is as follows: 



Total value of orders 



Less 30f allowed senders.. 

 Met value of orders. 



1566.00 

 113.20 

 453.80 



r 



Here is an addition of $452.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.20. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this mediian of advertising It aleo 

 goes to ehow that The Review is not only there with a big "P' 

 but that it has three more big "R'e* - Readers - Reliability • 

 Resuite! 



Tours respectfully. 



AbowtasUy prepard al 

 ilitiaea. 



Edwards Floral 

 Hall Company 



1716 radfk Ave. 



ATIANTIC CITY, NEW JERSEY 



I Nurseries: Mediterranean and 

 South Carolina Avenues. 

 Member Florists' Telecraph Delivery Ass'n. 



Ynr irden far ATLANTIC CITY, N. J. 



win b* carefully flllMl b» 



1808 Pacific Av* 



Member Florlste* Teleerntpb DeUverr. 



PHILIPS BROS., 938 Broad SL 



NEWARK, N. J. 



Artistic Floral Work and Long Stem 

 Beauties Our Specialty 



N EW J ERSEY 



EBWABD SCEERY-rATOtSON tU TtSSUC 



Member Floriste' Telegraph Delivery Associatio n 



LANCASTER, PA. 



B. f. BARR & CO., Leading Florists 



li 



THE ROSERY" 



LANCASTRirS QUALITY FLOWER SHOP 



Lou Helen Dundore Moore 

 Laacastor, Fa. 



BOSTON. 



The Market. 



Business has not yet recovered from 

 the stagnation which immediately fol- 

 lowed Memorial day. The number of 

 June weddings seems to be larger than 

 ever, but purchases of flowers for them 

 have been disappointing. The hope of 

 growers now is that the graduation ex- 

 ercises, soon to come, will create at 

 least a temporary activity. American 

 Beauties have been hard to move; $10 

 to $15 per hundred are low prices for 

 the best long-stemmed flowers even in 

 June. Other roses are selling propor- 

 tionately low; $5 per thousand buys 

 many, with the select up to that price 

 per hundred. The tendency on every 

 hand, however, seems to be for medium 

 and short grades. Some nice Kaiserin 

 roses are now arriving. Carnations are 

 druggy, the price being from 25 cents to 

 $2 per hundred. The quality is deterio- 

 rating. Spencer sweet peas have sold 

 well, but grandifloras are slow to move. 



Callas and lilies both are selling low. 

 Good yellow marguerites are in demand. 

 Cattleyas have been moving somewhat 

 better during the last week, and valley 

 has had a good sale for weddings. Such 

 miscellaneous flowers as candytuft, fe- 

 verfew, stocks, snapdragons, etc., many 

 of which bloomed too late for Memo- 

 rial day, are hard to sell at any price; 

 so is spiraea. For gladioli there is a 

 fair sale; also tor good peonies, which 

 are now coming in locally. The call for 

 asparagus and ferns has been better. 

 Bedding plant trade continues good. 



Various Notes. 



Miss Ethel Violet Fisher, only daugh- 

 ter of Mr. and Mrs. Peter Fisher, of 

 Ellis, was married June 3 to Charles 



FLOWERS delivered promptly ia 

 Buffalo, Niagara Falls, East Aurora. 

 Lockport, Tonawcmda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Member* Florists' Telegraph Delivery Association 



S. A. ANDERSON 



440 Main St., BUFf ALO, N. Y. 



Anderson service means fresh, sturdy stock, 

 and prompt deliveries in Buffalo. Lockport, 

 Niagara Falls and Western New York. 



MEMBER OF THE JLORISTS' TELEGRAPH DELIVERY 



CLARKf ■ LURIST, iS4 Wasblnrton Ave. 



Member Florists' Tele^rraph Delivery. 

 Orders for Northeastern Pennsrlvanla filled 

 promptly. Usual discouDt. Both phones No. 2454. 



Z,m SCHDLTBEIS, FLORIST 



Write, Phone or wire CrBANTAM PA 



eiZ Linden Street, Ol/IUiniUIl, lA. 



Al TAil il V •m' VICINITY 

 ULEsAHy Ra !■ Ucwdiya. Florist 



Our Motto: "Business on 

 tiie SQuare or no business." 



SCHENECTADY, N. Y. 



Flowers and Floral Destgas for All Occaslen* 

 CORNELL and WBLLS COLLBQBSMd 



CENTRAL NEW YORK ORDBiS 



Dobbs A Son, Wbelessls sad Rstsil ntrists, AabarB,N.T. 



E Altoona, Pa. 



All Ordari Oanfulljr Ezaeatad 



