106 



The Rorists' Review 



June ir, 1914. 





The Van Dorn Iron Works Company, 



CLEVELAND^ 

 OHIO 



Daaignars and Builders of 



PLAIN AND ORNAMENTAL 



Iron Gates and Fencing, Lawn Seats, 

 Vases and flag Poles 



Catalogue No. 64— 

 Parks and Cemeteries 



Catalogue No. 48-A— 

 Residences and Churches 



Mention The Barlcw whan yon write. 



TOIJIDO, O. 



The Market. 



There has been an abundance of 

 stock since Memorial day. Not only 

 is local supply large, but quantities are 

 arriving from all the sources ordinar- 

 ily drawn upon by local stores. Trade 

 in cut flower lines has been affected by 

 the warm weather, but there is about 

 the usual June quantity of wedding 

 work and funeral work goes on stead- 

 ily. Bedding plants have had a big 

 run and many greenhouses show empty 

 benches. 



A Neglected Opportunity. 



Despite the unprecedented success of 

 the Mothers ' day advertising campaign, 

 which, at small individual cost, revolu- 

 tionized the business of this day and 

 directed the business into more reason- 

 able and profitable channels, those 

 progressive florists who believe in this 

 manner of sales creation could not con- 

 vince some of the others that the same 

 ?lan could be advantageously worked 

 or Memorial day. The reason advanced 

 was that everyone was busy, but some 

 found that business was not so good 

 as they had expected. A large space 

 in the newspapers, properly worded and 

 displayed, calling attention to the real 

 significance of the day and reminding 

 the public of the duty we owe the de- 

 parted would have awakened the latent 

 spark of mindful appreciation in the 

 heart of many who neglected the oppor- 

 tunity. The result would have been 

 a much greater demand for flowers and 

 wreaths, with a resultant benefit to the 

 retailer and grower. The sooner florists 

 come to realize that advertising is an 

 asset and an investment that bears 

 sound returns and not an expense 

 merely, the better it will be for all 

 concerned. 



Various Notes. 



Schramm Bros, believe that all ad- 

 vertising is good but that some ad- 

 vertising is better than others. Thej 

 consider every idea with a view to 

 seeing how they can adapt it to their 

 business rather than to seeing how they 

 can get along without it. They have 

 just purchased a quite neat and attrac- 



PLANT TUBS 



Everlasting Virginia White Cedar 



These Plant Tubs are made of the betft known wood for resisting rot and decay. 

 Painted with best oil paints, inside and out. They have heavy steel hoops and, on 

 small sizes, galvanized wire hoops. Large sizes trimmed with handsome drop handlea 

 and metal feet and have perforated, removable bottoms. Tubs made in all sizes from 

 24^ inches top diameter down to 6 inches Large enough for Bay Trees, small enougbi 

 for a HyacinUi. Every one guaranteed. Booklet and prices on request 



RICHMOND CEDAR WORKS, Richmond, Va. 



Mention The ReTJew when yon write, 



[jfecn|iouse( 



USEJTNOMr* 



F.O.PiERCECO. 



^-^ . r. O. Box 304 



V ^'^^'* ' '"^ TORK 



Mastlca is elastic and tenaclons, admits of 

 expansion and contraction. Pntty t>ecomes 

 hard and brittle. Broken glass more easily 

 remoTed wittaont breaking of other class aa 

 occnrs with hard patty. 



i.ASTg i.onoi:b thak puttt. 



EAST TO APPI.Y. 



Mention The BeTlew when yon wrlta. 



Warner Plant Boxes ars 



the best and cheapest in the market 

 for Palms, Boxwood. Bay Trees, 

 etc. They are attractive in desisn, 

 strong: and durable, suitable tor 

 either indoor or outdoor use. Made 

 of cypress.iriiich (ives them a last- 

 ing quality. We manofacture vari- 

 ous styles and sizes. 



Write for prices. 

 Waqiizb Pabk Oosbkbtaxoi 

 Sidney, Ohio 



Always mention the Florists' Review when 

 writing advertitcrB. 



Greenhouse 



WE HAVE THE STOCK 

 AND RIQHT PRICES 



Shaip, Partridge & Co. 



CHICAGO. ILL. 



Mention The Reylew when you write. 



RED CEDAR 



Tr«« and Plant Tuba 



With stave feet; prevent 

 floor and tub from rot.. 

 Made in sizes from 6-inch 

 to 30-inch diameter. 



Tke Afflerican WMdeiwire 

 NftCf. T«ledo,0.,U.S.A^ 



Always mention the Florists' Review wfietk 

 writing advertisers* 



