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JtNE 18, 1914. 



The Florists' Review 



2T 



Special Cut Flower Sales 



are sometimes resorted to in order to unload an overstock, 

 and they usually accompliah the desn:ed result. You can 

 make every day a SPECIAL and increase your sales at reg- 

 ular or even advanced prices if you install a 



McCRAY 



Florists' Display Refrigrerator 



,^ 



that will not only keep your cut flowers in the best possible 

 condition, but will display your stock in such an attractive man- 

 ner that your sales will be greatly increased. 



The MoCray system of refrigeration maintains a low, even 

 temperature throughout the interior, preserves flowers for a 

 longer period and eliminates all loss from spoilage that is 

 encountered in imperfect refrigeration. 



The interior lining," of either opal glass, bevel plate mirror 

 or white enamel, enables you to make a very attractive display. 

 The exterior can be furnished in any finish desired to match the 

 interior of the store or other fixtures. 



Regular sizes carried in stock for prompt shipment, or built to order to fit any space or meet any requirement. 



Send for ^y of the foHowing FREE catalogues: 



No. 73— For Florists. 



No. 60— For Hotels, Clubs and Institutions. 



No. 91— Regular Sizes for Residences. 



No. 6(J— For Meat Markets. 



No. 69— For Grocers. 



No. AH— Built to Ordjr for Residences. 



McCRAY REFRIGERATOR COMPANY 



668 Lake Street, KENDALLVILLE, IND. 



FOR BRANCH SALESROOMS IN PRINCIPAL CITIES SEE YOUR LOCAL PHONE DIRECTORY. 



Mention The Review when yon write. 



"We Me Tkcffl Better" 



We are offering our No. 4708 

 Florists' Refrigerator, which 

 regularly sells for $170.00, at 



$125.00 



for A, limited time only 



84 inches wide, 28 inches deep, 

 75 inches high. Any desired fin- 

 ish ; interior white enameled 

 galvanized iron. 



Our catalogue shows No. 4708 

 listed at $170.00. Now is your 

 chance to save money. 



Cash with order, please. 



Write for catalogue 

 BUCHBINDER BROS. 



llanufacturers Floiists' Refrlfirerators 



520 Milwaukee Ave. 



CHICAGO 



Mention The R«Tlew when 70a write. 



Elliott Flower Market. E. G. Gillett is 

 the other trustee. 



Visitors: Mrs. J. J. Lamport, Xenia, 

 O.; Simon Hider, Hillsboro, O.; W. W. 

 Stapleton, Manchester, O.; Victor H. 

 Thomas, Augusta, Ky.; Harry Balsley, 



A display 

 case that 

 sells 

 Flowers 



€t HERE is a case not shown in 

 the ordinary florists' catalogue. 

 You get, in this case, two roomy 

 ^^i^^BB^ display compartments with un- 



obstructed view the entire height. 



fl The case is 80^ inches wide, 30 inches deep and 76 inches high. 

 We have a handsome book showing the United Refrigerators for 

 Florists in colors, and we believe you will appreciate the artistic 

 designs shown and see where they can be adapted to your needs. 



Ask for Catalogue Q.B. 



United Refrigerator & Ice 

 Machine Company, Xeno.ha, Wis. 



Uaited F-103 



Mention The Review when yon write. 



Arrange your Fall advertising plans now, 

 write for full particulars. 



McNef f-Swenson Co. 



High-Grade Floral Publicity 

 224 South Michigan Avenue 



Chicsigo, Illinois 



LATEST DESIGNS IN 

 BASKETS AND NOVELTIES 

 Aumer, Dierks & Arenwald 



Office and Salesroom, 4 W. S8th St. 

 Tel. 8306 Mad. Sq. MBW YORK 



