36 



The Florists^ Review 



Junk 18, 1914. 



11 %^ 



PAOKS OF BKTAILBRS' CARDS 



THIS department for the cards of 

 Leading Betail Florists— those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 flmrists— 4ia8 made possible tiie recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume wiU keep on 

 increasing for many years. 



' Are you sending and receiving your 

 diare of these orders? Tou can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share— well, 

 The Bevlew's department for Retail- 

 ers ' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on ^ yearly order. 

 This is for one-inch e^ace. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



•J.J. BENEKE 



^■Florist and Decorator 



OHOIOB OUT FIiOWCRB. PI.AJ(TB ah» FLORAI. OBRIONS 

 IToa All Oooasiovs 



. ISie OLITK STBXST 



ST. LOUIS. MO. January 11, 



Florist** Publiahlng Co., 



Chicago, 111. 



Gentlemen: ' 



During the pa«t year I paid you |18.20 for a 

 half inch advertisement In the Retail Florists Department 

 of The Review. I received through thio email advertisement, 

 fro* January 1, 1918, to December 31, 1913, orders to the 

 •aovBt of $566.00. They came by mall and telegraph from 

 V«w York to San Franoieoo and from New Orleans to Minneapolii 

 Sinoa I «lloii«d tiM Mndera 20%, the record Is aa follows: 



Total value of orders 



Less SOf allowed senders.. 

 Met value of orders. 



1566.00 



Hare la an addition of $452.80 in businesa which 

 •aMlil aot otbarwiaa have been obtained and at an expense of 



only fie.ao. 



Since Biy advert leeaent appeared only in The Review 

 it goea to show what the retail florists through the country 

 lose if they do not use this medium of advertiaing It alao 

 goea to show that The Review is not only there with a bic "R* 

 but that it hae three more big "R's* - Readers > Reliability - 

 Resultai -* 



ViBura reapectfully. 



Akasdsstly preparai al 

 sll times. 



Edwards Floral 

 Hafl Company 



1716 Fadfk Ave. 



ATUNTKOTY, NEW JBtSCV 



(Noneries: Mediterranean and 

 Sontb Carolina Avenues. 

 Member Florists' Telegraph Delivery Ass'n. 



Yiv ordeii fv ATLANTIC CITY, N. J, 



wlU be carefully filled h% 



1508 Pacific Aw*. 



Member FlorMs' Tetograph DeUverr* 



PHILIPS BROS., 938 Broad SL 



NEWARK, N. J. 



Aftistk Floral Work and Long Stem 

 Beauties Our Specialty 



NEW J ERSEY 



EDWAKD SCEEXY-rATEKSON ul TiSSUC 



Member Florists' Telegraph Delivery Associatio n 



LANCASTER, PA. 



B. F. BARR & CO., Leading Hotists 



II 



THE ROSERY" 



LANCASTRirS QUALITY rLOWER SHOP 



Lou Helen Dundore Moore 

 Lancaster, Pa. 



BOSTON. 



The Market. 



The hot wave last week completely 

 knocked the bottom out of business. The 

 present week opens with more com- 

 fortable weather and an improvement 

 in conditions. The numerous class days 

 and graduations, added to weddings, 

 are temporarily bracing up the mar- 

 ket. Boses went slowly last week, but 

 now are doing better. Some growers 

 are now resting their plants and the 

 receipts are falling off. Such varieties 

 as Bussell, Sunburst, Shawyer and Had- 

 ley sell particularly well. American 

 Beauties are abundant and of fine qual- 

 ity, but prices are not commensurate 

 with quality. The call is largely for 

 short and medium grades. Carnations 

 are getting small and are evidently 

 nearing the end. Of good sweet peas 

 there is a shortage; the hot weather is 

 finishing the indoor crop, while out- 

 door plants are suffering from drought. 



Valley has had a good call and lilies 

 have done a little better than formerly. 

 Yellow marguerites and double blue corn- 

 fiowers have sold well. Snapdragons 

 remain in disfavor; so do such flowers 

 as candytuft, stocks, spirasas, etc. 

 Peonies now are at their flood tide and 

 the prices average low, except for good 

 pink and white varieties. Owing to 

 drought and heat, the flowers quickly 

 drop to pieces. Large-flowered gladioli 

 are more plentiful, and there is an over- 

 flow of the nanus varieties. The call 

 for asparagus and ferns is somewhat 

 improved this week. 



ExUbitioii. 



The setting back of the original 

 dates of the several June exhibitions 

 has proved a mistake. June 6, as orig- 



■LOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster aind 

 other Western New 

 York cities and 



towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members Florists' Telegraph Delivery Association 



S. A. ANDERSON 



440 Main St., BUFFALO, N. Y. 



Anderson service means fresh, sttu-dy stock, 

 and prompt deliveries in Buffalo. Lockport. 

 Niagara Falls and Western New York. 



MEMBER OF THE FLORISTS' TELEGRAPH DELIVERY 



CLARK, 1 LURIST, 184 washlnrton Ave. 



Member Florists' Telegraph Delivery. 

 Orders for Northeastern PennBylvsnla filled 

 promptly. Usual discount. Both phones No. 8454. 



z,»« schdlhieis, florist 



Write, Phone or Wire CPD il NT AM D A 



61% Linden Street, OtRAmUn, lA. 



OLEAN, N.Y. 



and VICINITY 



Ucwdlyi, norist 



Our Mattoi "Business on 

 (he SQuare or no business." 



M. P. CHAMPLiN,«i«^2^. 

 SCHENECTADY, N. Y. 



Flowers and Floral Deslgas for All Occa»lens 

 CORNELL and WBLLS COLLBQBS aid 



CENTRAL NEW YORK ORDERS 



Dobbs * 8on,WlMlessls ssdistsil Rsristo, Aaban,N.T. 



S Altoona, Pa. 



All Ordari OartMlly Bx«ottt«d 



