60 



The Florists' Review 



JUNB 18, 1914. 



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Pacific Coast Department 



An account of the meeting of the 

 Pacific Coast Association of Nurserymen, 

 in progress this week, appears on page 

 64 of this issue. 



LOS ANGEIJIS, CAL. 



The Market. 



Right from the start June business 

 kept increasing, and there has been a 

 much better tone to it ever since. Not 

 only has funeral work kept up well, but 

 there has been a number of good wed- 

 ding orders, and school commencement 

 exercises are coming on. The popular 

 flowers, now are sweet peas, valley and 

 orchids, and it is pleasing to note that 

 ladies are using many more flowers than 

 formerly for street wear. Outdoor roses 

 are getting past their best and ''as the 

 weather has become much warmer they 

 Avill soon lose substance. Ulrich Brun- 

 ner is still the hot weather standby and 

 it is the best outdoor rose of its class 

 for commercial use here, Mrs. John 

 Laing and Frau Karl Druschki running 

 it close in their respective colors. Gla- 

 dioli are overplentiful now and the 

 smaller varieties stand a poor show 

 against the larger hybrids. The open 

 flowers with broad petals of the Amer- 

 ica type are most popular. Indoor roses 

 are fair, Radiance keeping up its repu- 

 tation as a good hot weather variety. 

 Carnations are only fair in quality and 

 overplentiful. Boston ferns are a little 

 more plentiful, but not as yet of the 

 best <|iiality. There is a good supply of 

 all kinds of greens. 



Various Notes. 



The H. N. Gage Co. is now handling 

 the fine seedling gladioli jaised by 

 Ernest Braunton, and they are making 

 an elegant show in the store. Business, 

 according to H. N. Gage, has improved 

 considerably since June 1. 



At Darling's Flower Shop, Manager 

 Walter Garbett reports business pick- 

 ing uj) again. He has secured the work 

 for the commencement exercises at the 

 Westlake Girls' school and the Colleg- 

 iate high school. During the week a 

 splendid display of sweet peas has been 

 kept up in the window. 



In addition to his throat troubles, 

 Charles Morton, of the Los Angeles 

 Flower Market, is now suffering from a 

 sprained ankle, the result of a fall. He 

 had to use crutches for a day or two, 

 but now can do without them. A fine 

 display is always kept up at the Los 

 Angeles Flower Market. 



G. Newman, of S. Murata & Co., has 

 just returned from a business trip 

 through Nevada, Texas, New Mexico 

 and other territory, visiting the custom- 

 ers of the house and hunting up new 

 business. During his absence Mr. Mu- 

 rata was particularly busy and he had 

 to put on extra help. 



Dr. Parker, of Santa Cruz, has been 

 sending in magnificent Cattleya Mossias. 



Herbert Chase, of Delta, Colo., has 

 beeu calling on the trade, taking orders 

 for deciduous fruit trees. He is espe- 

 cially interested in "red apples." 



A picnic of the Los Angeles County 

 Horticultural Society is scheduled for 

 Sunday, June 21, to be held at the 



I sold over 85,000 ohrysantbemum 

 plants this ■••■on on my 1-inoIi •<! In 

 tli^ Pftcilio Coast Dopartmont of Th^ 

 Revis'w. Of oour^^ that paid m* wall 

 and I am vary plaaaed. Tou 'will liaar 

 from mo aeain aa ■oon as I can work 

 up stock.— Frank Wllhelm, R. W. D. 

 No. 0, Lo^ Ancsles, Cat., June 13, *14. 



Howard & Smith nurseries, at Monte- 

 bello. Fred Howard, J. Dieterich, James 

 Taylor and G. M. Grant are the com- 

 mittee in charge, Mr. Dieterich being 

 master of ceremonies. A good time 

 is looked forward to by all. 



Howard & Smith are showing a mag- 

 nificent collection of Iris Ksempferi in 

 the big store. Business is reported good 

 liere. 



Eleanor Turner, daughter of H. W. 

 Turner, who was seriously injured as 

 reported last week, is doing nicely. 



H. R. Richards. 



SAN FRANCISCO. 



The Market. 



We are in the midst of a -season of 

 flower profusion, typical of California. 

 Last week brought us a wonderfully 

 wide range of superb roses. Best of all 

 is Killarney Queen. We have excellent 

 Beauties, Aaron Wards have never been 

 better and Richmonds have fine long 

 stems and wonderful color. Sunburst 

 takes no second place and has become 

 wonderfully popular. There are unlim- 

 ited supplies of Prima Donna. The 

 bunches of baby roses are liberal and 

 the buds large and vigorous. In short, 

 the rose supply is at the acme of per- 

 fection. With summer trade conditions 

 prevailing, there is naturally not the 

 call for these flowers that there might 

 be at another season. 



Next in importance to the roses is 

 Gladiolus Mrs. Francis King, which is 



probably the most popular of the day, 

 although Gladiolus America is plentiful, 

 and these are also a few Halley seen. 

 Gladiolus Halley will undoubtedly prove 

 to be a popular strain around the bay. 

 It does wonderfully well here. Appar- 

 ently some of our growers have had 

 their Gladiolus America indoors, as the 

 stock shows a paler pink than that 

 which we shall probably receive a few 

 weeks hence. Some good scabiosas at- 

 tracted attention last week, and also 

 cactus dahlias. The cactus dahlia is 

 particularly popular here, as it makes 

 an early appearance. A few early 

 Minnie Burgles sold well, but there was 

 not a great quantity for the retailer to 

 draw from. 



Flowering plants are at a premium, 

 although it can hardly be said that there 

 is a demand for them. We see a few 

 stray hydrangeas, a few of the late 

 rhododendrons, a few pink spiraeas, and 

 even an occasional bougainvillea. Good 

 ferns are practically unprocurable. There 

 are no Harrisii, Bostons, elegantissimas 

 or Roosevelts to be had. Some late ram- 

 bler roses, which made a good filler last 

 week and the week previous, have all 

 been bought up and are no longer pro- 

 curable. 



We have a profusion of cattleyas at 

 this writing, chiefly Mossia; and gigas. 

 Phalsenopsis amabilis is also in evidence. 

 Although this is a month for weddings 

 and recepttions, most of the larger social 

 functions have been postponed to the 

 latter part of the month, and while com- 

 mencement exercises in the public and 

 private schools have made some de- 

 mands on the cheaper grades of flowers, 

 the real June business has not yet made 

 a strong impression. 



Liberal bunches of Spencer peas are 

 being offered on the market for 50 cents 

 to 75 cents per dozen bunches, accord- 

 ing to quantity, but the sweet peas this 

 year have been slightly affected by late 

 rains. Coreopsis, cornflowers, stocks, 

 Shasta daisies, forget-me-nots and mig- 

 nonette are in the usual good supply 



Freesia Refracta Alba, ^-in., X-in. and up. Write for prices. 

 Asparagus Plumosus Seed $1.50 per 1000 



Quantity prices on application. 



H. N. GAGE CO., Inc., 536 Si. Bnadway, Ln Angeles, CaL 



WHOLESALE FLORISTS :: NURSERYMEN 



Mention The Reriew when yon write. 



S. MURATA & CO. 



WHOLESALE FLORISTS-FLORISTS' SUPPLIES 



7S1 So. Bnadway, LOS ANGELES, CAL 



Mion* Main 2987-F2604. 



Mention The RfTtro <rb»n you write. 



LOS ANGELES FLOWER MARKET, Inc. 



822 So. Broadway, LOS ANGELES, CAL. 



CUT FLOWERS AND FLORISTS' SUPPLIES 



Mention The Rerlew when yon write. 



