20 



The Florists' Review 



June 25, 1914. 



NOTICE. 



It is impossibls to cuar«at«« 

 tk« inssrtioB, diseontinuanc* 

 or altoration of any adrortiso- 

 mont unloBS instructions aro 

 rocoirod bjr 



5 P. M. TUESDAY. 



hdex to Advertisers, Paje 110. 



•.•CONTENTS.-. 



The Modern Flower Store (illus.) 



Corsagt's for All (llluB. ) 10 



Sunday Closing 10 



Hints for Ketailers 10 



A Soldier's Wreath (illus.) 11 



Store Trebled Business 11 



Large Losses From Hail 11 



The Smith Memorial 11 



Peonies 12 



— Couronne D'Or Not Pink 12 



— Boston Peony Show 12 



— The Wealth and the Waste 12 



— Need for New Varletifs? 12 



Open Letters From Beaders , 13 



— System for Sellers 13 



— From London Town 13 



Varieties of Ampelopsis 13 



Poinsettias in Summer 13 



The Gladiolus 13 



— A Grower's Notes 13 



Roses 14 



— The Hartford Rose Garden 1+ 



— Roses at Minneapolis 14 



— Bench Grown Rose Plants 14 



Aster Growers' Troubles 14 



— Diseases Innumerable 14 



In a Small Indiana I'own (illus. ) ir> 



DSTis to Build in Indiana 1-5 



The Smith Grave 1« 



Adams Gets Pere Marquette Iti 



Zirkman at the Wheel (illus.) 1« 



New York 1<> 



New Orleans, La 17 



Detroit, Mich 17 



ProTldence, R. 1 17 



Employees of the St. Louis Seed Co. (illus.).. 17 



Freight on Christmas Trees 18 



Still Spreading 18 



Obituary 18 



— Charles Frueh, Sr 18 



— Isaac Kennedy 18 



— John F. Gibbs 18 



— Henry L. Murdook 18 



— George M. Garland IS 



News Notes 19 



"Under the Chestnut Tnc" m 



A Beautiful Book 20 



He Knows the Place 20 



Still Spreading 20 



Are you In Sympathy ? 20 



Purely Personal 20 



Chicago 20 



Austin, Tex 25 



St. I.ouis 2.-1 



Cincinnnti 28 



Philadelphia 30 



Washington, D. C 34 



Rochester, N. Y .38 



Boston 41 



Buffalo, N. Y 45 



Steamer Sailings 47 



News of the Seed Trade 54 



— Free Seeds Continue 54 



— Seed Trade Convention .')4 



— Charles C. Massle (portrait) .54 



— President Massle's Address 62 



— Cental System Recommended 64 



— Catalogues Received 6.5 



— A Century and a Quarter 65 



Vegetable Forcing 06 



— Tomatoes Under Glass 66 



Minnesota Societies' Show 66 



Pacific Coast Department 68 



— Los Angeles 08 



— Santa Barbara, Cal 68 



— Seattle, Wash 69 



— Portland, Ore 70 



— Spokane, Wash 71 



Toung Draceena Plants 71 



News of the Nursery Trade 72 



— Pacific Coast Association 72 



— Welch Wins Suit 72 



— J. B. PUkington (portrait* 72 



— Nursery Stock Imports 72 



— The Cleveland Convention 72 



— Kelsey Nurseries Build 74 



Missoula, Mont .«. 74 



Nashville, Tenn 76 



Lancaster, Pa 78 



Milwaukee. Wis 80 



Ants on Peonies 94 



Olen Cove, N. Y 95 



Greenhouse Heating 96 



— The Coal Market 96 



— Piping a Virginia House 97 



Baltimore 97 



Portclester. N. Y 98 



St. Paul, .Minn 102 



Pawtucket, K. 1 104 



Brampton, Ont 106 



PIttsIinrgh, Pa 108 



n 



STS* 



Established, 1897, by O. L. QRANT. 



W^ 



Published every Thursday by 

 Thk Florists' PtmnsHiNG Co.. 



S30-fi60 Oaxton Bulldlncr, 



606 South Dearborn St., Ohlcaeo. 



Tele., Harrison 6429. 



Registered cable address, 



Florvlew, Otiicago. 



Entered as second class matter 

 Dec. 3. 1897. at the post-office at Chi- 

 cago, lU., under the Act of March 

 8, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $2.60. 



Advertising rates quoted upon 

 request. Qnly strictly trade ad- 

 vertising accepted. 



800I£TT OF AMEMIOAX FLOBISTB. 



Inoorporatsd by Act of Ooostms, Xarok 4, IMl. 



Officers for 1914: President. Tbeodors Wlrth, 

 IfUmespoUs; vice-president, Patrick Wdch. Bos- 

 ton; secretary, John Young, S3 W. 28th St., New 

 Zork Olty; treasurer, W. F. Kastlng, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 Angast 18 to 21, 191^. 



RESULTS. 



We give them. You get them. 



We both have them. 



Not a few eiubscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The supply of ericas for next season 

 will be less than in 1914, the weather 

 this spring having been decidedly unfav- 

 orable for some of the propagators, with 

 the result that they lost quantities of 

 stock. 



Boston is such an excellent summer 

 resort, and so near to many other points 

 of summer interest, that the S. A. F. 

 convention is likely to draw more people 

 from a distance than has been the case 

 in recent years. 



T. C. will find the subject of his in- 

 quiries treated in The Review from time 

 to time. It is impossible to send him 

 the information wanted, as he failed to 

 give either name or address. All anony- 

 mous inquiries go into the waste basket. 



For years it has been said, by those 

 who have dealings with many trades, that 

 of business men few had less concern than 

 florists in the matter of meeting obliga- 

 tions when due; that, in fact, florists 

 appeared to pay no attention to the terms 

 stated by the seller, or even appeared 

 ignorant of their meaning. Happily, 

 much improvement has been noted in the 

 last year or two. The trade is using 

 better business methods, and gaining by 

 them. 



A BEAUTIFUL BOOK. 



The Minneapolis park commissioners 

 have for many years issued a superbly 

 printed and illustrated annual report, 

 but this year they have beaten their 

 best previous record, some of the illus- 

 trations showing the S. A. F. convention 

 garden being printed in colors. Theo- 

 dore Wirth, president of the S. A. F. and 

 superintendent of parks at Minneapolis, 

 has sent copies of the book to some of 

 his friends in'lTie trAde.*" 



HE KNOWS THE PLACE. 



It is becoming general knowledge 



that, no matter what a man's needs, 



he can get what he wants by using The 



Review. Like this: 



Please discontinue my Want Ad No. 285. It 

 nas been very satisfactory and I snail know where 

 to advertise whenever I want some one In a hurry. 

 — vV. W. Coles, Kokomo, Ind., June 22, 1914. 



AKE YOU IN SYMPATHY? 



I wonder why cut flowers live 



A long, long time for some, 



And then for others seem to shrivel up — 



To shrink away and die 



Before their time. 



'Twould seem the sensitive blossoms know and 



feel 

 A presence that Is kindred to their ow^, 

 And are thus loath to leave 

 The silent, sweet companionship 

 Of one who Is as loath to have them go. 



— Chicago Tribune. 



PURELY PERSONAL. 



Charles E. Meehan, Philadelphia, has 

 taken his family to Ocean City, N. J., 

 for the summer. 



Richard Vincent, Jr., says money was 

 not made to hold, so the other day he 

 bought each of his three sons a new 

 automobile apiece. 



CHICAGO. 



The Great Central Market. 



The market is rapidly dropping into 

 the typical summer state, but it seems 

 certain that this summer will see the 

 market much more heavily supplied with 

 stock than ever before has been the case 

 in July and August. There cannot be 

 anjf dull summer season if the stock in 

 prospect is to be merchandised. 



The first part of last week was ac- 

 tive; it was school closing week in most 

 of the places where school closings cut 

 any figure with the flower business. 

 Also, it was a good week for weddings. 

 Old hands at the business, however, long 

 ago learned that school and wedding 

 work brings business in this market for 

 the first part of the week, but not for 

 the latter part. That was the case last 

 week. The older the week became the 

 less activity was seen. The present 

 week is less active to a marked degree, 

 for the majority of the schools have 

 closed and the crop of June brides has 

 been pretty much harvested. 



There is an abundant supply of flow- 

 ers, taking the market as a vvhole. Car- 

 nations are on the down grade, so far 

 as quantity and quality are concerned, 

 but are holding their prices. Growers 

 are replanting earlier than usual this 

 year, so that every day sees a reduction 

 in supply. Beauties are possibly the 

 most abundant item on the market. Cer- 

 tain growers have done so well with 

 summer crops in recent years that this 

 season a number of other growers timed 

 their crops to come in during late June. 

 A big business is being done in Beau- 

 ties because the stock is at least as good 

 as other flowers, because the Beauty is a 

 fairly dependable summer shipper, and 

 because the supply is so large that every- 

 body is pushing Beauties. It's the push, 

 perhaps, that counts for more than any- 

 thing else. 



Some of the growers are cutting few 

 roses, but a number of important pro- 

 ducers have planned to take advantage 

 of the good summer demand that has 

 been in evidence the last few years. 

 These growers are now coming into crop 

 with their early planted houses and are 

 able to meet a much heavier demand 



