26 



The Florists' Review 



June 25, 1914. 



Special Cut Flower Sales 



are sometimes resorted to in order to unload an overstock, 

 and they usually accomplish the desired result. You can 

 make every day a SPECIAL and increase your sales at reg- 

 ular or even advanced prices if you install a 



McCRAY 



Florists' Display Refrigerator 



that will not only keep your cut flowers in the best possible 

 condition, but will display your stock in such an attractive man- 

 ner that your sales will be greatly increased. 



The McCray system of refrigeration maintains a low, even 

 temperature throughout the interior, preserves flowers for a 

 longer period and eliminates all loss from spoilage that is 

 encountered in imperfect refrigeration. 



The interior lining, of either opal glass, bevel plate mirror 

 or white enamel, enables you to make a very attractive display. 

 The exterior can be furnished in any finish desired to match the 

 interior of the store or other fixtures. 



Regular sizes carried in stock for prompt shipment, or built to order to fit any space or meet any requirement. 



Send for any of the foUowinjf FREE catalogrues: 



No. 73— For Florists. 



No. 50— For Hotels, Clubs and Institutions. 



No. 91— Regular Sizes for Residences. 



No. 60— For Meat Markets. 



No. 69— For Grocers. 



No. AH— Built to Ord^r for Residences. 



McCRAY REFRIGERATOR COMPANY 



668 Lake Street, 



KENDALLVILLE, IND. 



FOR BRANCH SALESROOMS IN PRINCIPAL CITIES SEE YOUR LOCAL PHONE DIRECTORY. 



Mention The Review when yoa write. 



dullness is with us. Greens are plen- 

 tiful. 



Various Notes. 



The Lady Florists ' Home Circle spent 

 a pleasant afternoon at the home of 

 Mrs. A. Meyer, Jr., on South Jefferson 

 avenue. The membership was well rep- 

 resented. Mrs, John Steidle will enter- 

 tain the circle next month at her home 

 in Olivette, Mo. 



Mr. and Mrs. John Connon, of Web- 

 ster Groves, left June 20 for a three 

 weeks' stay, visiting friends in the 

 state of Idaho. Mr. Connon stated be- 

 fore leaving that he would be back in 

 time to assume his duties at the annual 

 picnic. 



Ben Corneli, of the Schisler-Corneli 

 Seed Co., with a party of friends, left 

 this week for Washington, D. C, to at- 

 tend the annual meeting of the Ameri- 

 can Seed Trade Association. This firm 

 has never yet failed to send a repre- 

 sentative to the association's meetings. 



The Shackelford Nursery Co., in St. 

 Louis county, is supplying some of the 

 local trade with extra fine gypsophila 

 and heads of the new hardy hydrangea, 

 H. arborescens sterilis. They will soon 

 have a large cut of Cochet roses. Their 

 irrigation system keeps this stock in 

 fine shape. 



Miss Matilda Meinhardt has invited 

 the members of the Ladies' Home Cir- 

 cle to spend a day at her cottage at 

 Chautauqua, on the east side, near 

 Alton, 



C. Farley, of the Denison Green- 

 houses, Denison, Tex., spent June 20 in 

 this city, calling on the trade. He is on 

 his way home from an eastern trip. 



The Windier Wholesale Floral Co. is 

 handling fine stock of Shasta daisies 



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BADGLEY RIEDEL & MEYER 



34 WEST 28 ST., NEW YORK. 



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Mention The Review when yon writ*. 



with 2-foot stems. These are grown by 

 John Himmer, at Clayton, Mo. The de- 

 mand for them has been large. The 



Windier Co. took advantage of the 

 first Saturday half holiday among 

 the wholesalers by taking the entire 



