?8 



The Fbriste' Review 



June 25, 1914. 



11^ 



PAGES OF RBTAILBRS' CARDS 



THIS department for the cards of 

 fieadlng Retail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume wlU keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if yon let your custom- 

 ers know you can perform this service 

 for them. To receive your share — weU, 

 The Bevlew's department for- Betail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This ia for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



J.J. BENEKB ' 

 ^Florist and Decorator 



nHOIOB OUT riiOWSBS. PI.A.NTS AMV PLORAI. DK8IONa 



"^ VOB ALI. OOOAStOVB 



1V1« OLITB STSBBT 



ST. LOUIS. HO. January 11, 



Florists' Publishing Co. » 



Chicago, 111. . 



Gentlemen: * 



During the past year I paid you $18.30 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1912, to December 31, 1913, orders to the 

 •■ount of $566.00. They came by mall and telegraph from 

 H«» York to San Francisco and from New Orleans to Minneapolis. 

 Sines T allowed the sandsrs 20%, the rscord is as follows: 



Total value of orders 



Less 30f allowed senders. 

 Met value of orders. 



IS66.00 



Uara is an addition of f 453. 80 in business which 

 eoald aot etharwlaa have been obtained and at an expense of 

 only #16. ao. 



Slnoa ay advert isaaent appeared only in The Review 

 It goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show tbat The Review is not only there with a bic *P* 

 but that it has three more big *R's" - Readers - Reliability • 

 Rssultat '-K 



VMirs respectfully. 



Akaadisdy prepmi ai 



illtiMS. 



Edwards Floral 

 Hall Company 



1716 radfk Ave. 

 ATLANTIC aiY, NIW JERSEY 



iNonerles: Mediterranean and 

 South Carolina Avenues. 

 Member Florists' Telegraph Delivery Ass'n. 



Ynr «deB fer ATLANTIC Cmr, N. J. 



will b« carsffully flllMl b> 



1808 Pacific Aw* 



Member FlorMa' Telegrraph Delivery. 



PHIUPS BROS., 938 Broad SL 



NEWARK, N. J. 



Artistic Floral Work and Long Stem 

 Beauties Our Specialty 



N EW J ER8EY 



EDWAKD SCEDtY— PATERSON •■< fASSAK 



Member Florists' Telegraph Delivery Association 



LANCASTER, PA. 



B. f. BARR & CO., Leadins florists 



II 



THE ROSERY" 



LANCASTRirS QUALITY FLOWER SHOP 



LoQ Helen Dundore Moore 

 Laacastor, Pa. 



NONTCLAIR, N. J. 



MASSMANN. 

 Leading Florist 



All Orders Promptlr Attended to 



L. D. Phon e No. 433 



EOCHESTEB, N. Y. 



The Market. 



After the middle of June, business 

 usually slackens a little, but so far we 

 are kept quite busy. Weddings are still 

 numerous, with a good many orders 

 ahead, while the commencement and 

 graduation exercises are still in order. 

 There has also been a good deal of 

 funeral work, which has used a lot of 

 outdoor roses, etc. There has been a 

 long spell of dry weather; plants are 

 drying up fast and much damage is be- 

 ing done. There is an abundance of 

 outdoor flowers, but they are small and 

 short-stemmed. The indoor stock is 

 much more satisfactory. There has 

 been a deluge of roses, chiefly pinks and 

 reds. Street venders have been offering 

 them at give-away prices. Carnations 

 are soft and sleepy and are losing col- 

 or; these, too, have been sold at 10 

 cents per dozen on the streets. Eoses 

 of the better grade are arriving in fine 

 condition, but, owing to the weather, 

 they open too readily. American Beau- 

 ties are of good color and sell fairly 

 well. Other red roses also have sold 

 well. Sunbursts seem to be gaining 

 ground and always sell satisfactorily. 

 Taft roses are small, but usually clear 

 well. 



Sweet peas are the popular flowers 

 for corsage work at this season and 

 large quantities are disposed of daily. 

 They are, of good quality, but are in- 

 clined to be shorter in stem. Home- 

 grown valley is of fine quality, but 

 shipments from outside are the main 

 dependence. Easter lilies are not over- 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members Florists' Telegraph Delivery AMOciation 



S. A. ANDERSON 



440 Main St., BUfTALO, N. Y. 



Anderson service means fresh, sturdy stock, 

 and prompt deliveries in Buffalo. Lockport. 

 Niagara Falls and Western New York. 



MKMBER OF THE FLORISTS' TELEGRAPH DELIVERY 



flARK F1i)RKT scbantok, pa. 



bLAim, ILUIUOI, 184 Washington Ave. 



Member Florists' Telegraph Delivery. 

 Orders for Northeastern Pennsylvania filled 

 promptly. Csoal discount Both phones No. 8454. 



'^m sciulhieis, florist 



Write, Phond or Wire CrDANTAN PA 



612 Linden Street. OCRAIllUn, FA, 



OLEAN, N.Y. 



and VICINITY 



Ucwdiyi, norist 



Our Mattel "Business on 

 the aauare or no business." 



M. P. CHAMPLINj^^il^JiS. 

 SCHENECTADY, N. Y. 



Flowers aod Floral Pcslgas lor All Occasliia 

 CORNELL aatf WBLLS COLLBQBSaad 



CORRAL NEW YORK ORDBtS 



Dobbs k Sob, Whslssals aadlitsa Rsrists. Aaban^V.T. 



f^ Altoona, Pa. 



All Ordari Oartfolly Bnetitod 



