The Florists' Review 



Sv£t t, UBiii: 



NOTICE. 



It U impoMlbl* to gttinft«t««. 

 til* insortioB, diaeontia««Bc« 

 or altoratioa of aajr advArtiao* 

 mont ualoss ia«tractia«a «ro- 

 rocoirod by 



5 P. M. TUESDAY. 



?^>?.vsiJtEsr 



hiez to Ajvertisen, Pate UO^ 



♦« 



.CONTENTS... 



American Sweet Pea Society n 



— Sixth Annual Meeting (lUus.) » 



— Officers Elected , U 



— Secretary Bunyard's Report 11 



— Cutlibertson on Sweet Peas 12 



The Two Hundred Club 14 



Ohio Florists Lose Fight Against Tax 15 



American Carnation Society 10 



Oarnations 1<« 



— Planting in the House IC 



Chrysanthemums lU 



— Uarden Soli for Benches 10 



— Moth Balls for Pests 10 



The Use of Printers' luk 17 



Itoses IS 



— The Rose Growing Industry 18 



Business Kmbarrassments ; 18 



Seasonable SugKestions 1» 



— Primula Malacoides 19 



— Herbaceous Calceolarias 19 



— Outdoor Sweet Peas 1" 



— Flowering Shrubs 1« 



— Propagating Hardy Deciduous Shrubs 11' 



— Peonies 1!* 



— Show Pelargoniums D* 



Geraniums IX 



— Winter Blooming Geraniums 19 



Washington 20 



Boston 20 



Windier Force Goes Fishing (lllus.) 21 



Obituary 21 



— William H. Humfeld 21 



— Joseph Wolniewica 21 



— FranJc Hell 21 



— Joseph Bradbury 21 



Quick Action 22 



More I>08S From Hall 22 



A Code for Publishers 22 



Chicago 22 



Baltimore , 28 



Kansas City. Mo 29 



Philadelphia 32 



New York 34 



9t. Louis 40 



Rochester, N. Y 4:: 



Providence, K. 1 40 



Newport, R. 1 4K 



Steamer Sailings 49 



News of the Seed Trade 58 



— The Washington Convention 58 



— Lester L. Morse (portrait) 58 



— Work of the Aphte 60 



— Bulb Imports 60 



— Free Seeds Continue 60 



— Seed Imports 02 



— Harnden Files Protest 62 



Vegetable Forcing 6«i 



— Rot on Tomato Fruits 6« 



Pacific Coast Department 70 



— Spokane, Wash 70 



— Los Angeles, Cal 70 



— San Francisco 71 



— Portland, Ore 72 



Freesia Purity 7;! 



News of the Nursery Trade 74 



— The Cleveland Convention 74 



— Retailer's Protective 74 



— Henry B. Chase (portrait) 74 



— The Law In New York 74 



jjb«,> i-lllp 76 



kfotlur In Hanging Baskets 76 



Ciiicinnati 78 



Dayton, 80 



Four Chips 93 



The Texas Code 9.'! 



When to Sow Mignonette 93 



Aphis on Aster Roots 93 



Greenhouse Heating 94 



— The Coal Market 94 



— The American Invasion (illus.) 95 



— For Four Thousand Feet 96 



— For Ten Thousand Feet 9C 



Salem. Mass 98 



Houston, Tex 98 



Detroit 100 



Hake Plans for Mum Show 100 



Pittsburgh 102 



Buffalo < 104 



Hartford, Conn -. 106 



Pawtucket, R. I .198 



(I 



BrtabUriMd, IBOT. by O. K ORAST. 



PabUshad erery Thonday by 

 The Florists' Pdblibhino Co.. 



530-fiaO Oaxtoa Bulldinflr, 



808 Sooth Dearborn St., Ohioaco. 



Tele., Harrison 6429. 



Registered cable addreos, 



Florriew, Oliicago. 



Entered as second class matter 

 Deo. 8, 1897. at the post-office at Chi- 

 cago.' mi, under the Act of Jfarcb 

 8,1879. , — '— 



Subscription wtee, $1.00 a year. 

 To Canada, $2.00; to Europe, $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade ad> 

 vertising accepted. 



n 



800IETT OF AKERICAN FL0BI8TS. 



laoorporatod ky Aot of Contrass, Xarok 4, IMl. 



Officers for 1914: President, Tbeodors Wlrth. 

 Minneapolis; vice-president, Pstrlck Welch, Bos- 

 ton; secretary, John Young, 6S W. 2(itta 8t., New 

 York City; tressurer, W. F. Kastlng. Buffalo. 



Thirtieth snnusl convention, Boston, Uass., 

 August 18 to 21, 1914. 



Results bring advertising. 

 The Review brings results. 



Not a few subscribers save themselves 

 ^he bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar -bill that insures fifty- 

 two visits of the paper. 



It is significant that the trade is build- 

 ing, each season, larger and better 

 houses. The little, old, wood greenhouse 

 isn't in it any more; nowadays big, wide, 

 Idgb, iron-frame structures are the ones 

 that everybody wants. 



QUICK ACTION. 



. Longmeadow, B. I. — The Mapleharst 

 Qreenhouses have been incorporated, 

 with a capitalization of $50,000, by 

 William C. and Stuart G. Pratt, of 

 Warwick, and Charles E. Cannon, of 

 Providence. 



stock, both in the houses and outside. 

 He estimates the loss at $350 to $400. 

 About 1,200 2% -inch and a-inch cj- 

 clamena in f raan«a were atripped of most 

 of their leaves. V' 



^i^-^rHB- 



-^"^ OOBE ims. rUBUBHEBfi. i ' 



The Associated Advertising Clabs, 

 recCTitly in BeBsioB at Toronto, adopted 

 a code for newspapers to which The 

 Review heartily subscribes, as it sets 

 forth the policy on which this publica- 

 tion for years has been conducted. The 

 code is this: 



1. It is the duty of the newspaper first to 

 protect its honest advertiser and the general 

 newspaper reader as far as possible from de- 

 ceptive or offensive advertising. 



2. To sell advertising as a commodity on the 

 basis of the proved circulation and the service the 

 paper will give to the manufacturer op the mer- 

 chant, and to provide the fullest Information as 

 to the character of such circulation and how pro- 

 cured. 



3. To maintain uniform rates according to clas- 

 sifications and to present those rates as far as 

 possible in a uniform card. 



4. To accept no advertising which is antago- 

 nistic to the public welfare. 



5. To effect the largest possible coSperatioa 

 with other newspapers in the same field for the 

 establishment and maintenance of these stand 

 ards. 



If the advertising clubs will support 

 their code vigorously and persistently 

 much good will be done, but will theyf 

 Experience has taught that at least a 

 percentage of all advertisers, however 

 much they may talk about applying 

 business methods to the purchase of 

 publicity, actually in practice do noth- 

 ing of the kind. Not all but many are 

 swayed by one consideration or an- 

 other to buy advertising wholly with- 

 out regard to circulation, the standing 

 of a publication, or the value of its 

 space. It doesn't take an association of 

 "^ advertisers to find out what a paper's 

 circulation is — any intelligent man can 

 get close enough to the truth for prac- 

 tical purposes — but we fear it will take 

 something more than an association to 

 keep some advertisers from buying 

 space with their eyes shut. 



Growers who have surplus stock 

 should not let the dollars slip through 

 their fingers — nor should they experi- 

 ment with unproven means of reaching 

 the buyers. The quick, sure way of 

 converting a surplus into cash is to 

 offer it in the Classified columns of The 

 Review. It makes no difference where 

 the advertiser is located, this is the 

 way it works: 



Please stop my chrysanthemum ad; stock all 

 .sold and I am busy returning checks.— Charles A. 

 Moss, Spartanburg, S. C, June 26, 1014. 



Please discontinue our classified ad of ferns; 

 we had only about 2,000 and sold them all in two 

 days.— W. T. Buckley Co., Springfield, 111,, June 

 27, 1814. 



MORE LOSS FBOM HAlL. 



A hail storm June 21 inflicted a 

 lieavy loss at the greenhouses of Gustav 

 Obermeyer, at Parkersburg, W. Va. Not 

 only was a large amount of glass 

 broken, but nearly everything planted 

 outside was cut down and destroyed by 

 the storm. On the succeeding night, 

 June 22, a heavy wind storm came in 

 an opposite direction from the liailstorm 

 and broke about the same amount of 

 glass on the opposite side of the houses. 

 The wind attained a velocity of fifty- 

 eight miles an hour and did great dam- 

 age in the vicinity. 



On the night of June 27 hail hit 

 the establishment of Walter E. Hast- 

 ings, South Lyon, Mich,, breaking prac- 

 tically all the glass on the west sides 

 of his greenhouses, and cutting up the 



CHJCAGO. 



The Great Central Market. 



Business for the last week in June 

 turned out better than was expected. 

 Ordinarily there is a sharp tapering off 

 after the school closings, which gener- 

 ally end with the third week in the 

 month, but this year many wholesalers 

 report the last week in the month as 

 actually giving a better total of sales 

 than was obtained in the third week. 

 Business has not been quite up to the 

 usual standard this June; a majority of 

 the wholesale houses are obliged to re- 

 port some decrease in sales, but the 

 last week, compared with what has gone 

 before, was especially good. 



A special feature of last week's busi* 

 ness was the big volume of sales on 

 American Beauties. Barelv has this 

 flower sold cheaper, and pfAably never 

 in larger quantity. While a few of the 

 growers were cutting little, most of 

 the important Beauty producers were in 

 full crop with the houses run for the 

 summer. There was an abundant sup- 

 ply of all lengths, and extra long stems 

 were so plentiful that the picked-over 

 accumulation of imperfect and open 

 flowers was jobbed off at extremely low 

 prices. There are reports of sales of 

 long Beauties at $40 and $50 per thou- 

 sand, while $60 was a not uncommon 

 price, but it should be remembered that 

 this was not first grade stock such as 

 the first-class stores require; the bar- 



