at 



Tht floriists' Revfe^ 



Jolt a, i9f 4. 



s 



BEAUTIE 



We want y6ur orders b^ause we Ikltfow YOUtt eustdmers 

 will want more of them— a fffftt order will bring reorders 



Practically no limit to our ability to fui'iiiBli first-class summer Beauties— largest and 

 supply we ever had — unusually good stock for this time of year. All lengths, but ftpeciall 

 strong on medium and long. Prices such that you can afford to push them. 



FINE EASTER LILIES BY THE THOUSAND 



Now that Peonies are gone the only big, bold, showy flower is the Easter Lily. The most for the money in 

 funeral work or decorations. We have fine Giganteums by the thousands. Can fill big orders without notice. 



$1 



GLADIOLI 



We are already getting a fine, large cut of Gladioli and shall 

 be able to furnish any quantity from now on— plenty America, 

 Augusta, and King. Use these— your trade will like them. 



ROSES 



No trouble about getting all tie good Koses you want^if u 

 send your order to us. We have every variety in quantity -jj 

 lengths of stem. Call on us— no disappointments. 



Off course, we have SHASTA DAISIES, ORCHIDS, VALLEY, and all other stock in seai 



Write for apecial off«r on faney li»rdy ^nt ferns 



A.L 



EverytUij for 



RandaU Co. 



L D. PfeiMK CmM 7720 

 frhtle bduf e lU DcHrtacab 



66 E. Rud«l|h St, CU( 



Mention The Rerlew when yon write. 



gain sales were on the leftovers. One 

 Wholesaler admits having had two large 

 iceboxes jammed to the doors with 

 Beairties at the closing hour June 26, 

 but they were all cleaned out Saturday. 

 This week the supply has been some- 

 what reduced by a wave of unseasona- 

 bly codl weather, but there still are 

 enough Beauties, with a probability of 

 a prompt response when the weather 

 warms iip again. 



The supply of roses is considerably 

 reduced. It was heavy during tbe bot 

 days of last week and the curtailment 

 at the beginning of the present week 

 is regarded as due only to the fall in 

 temperature, with the probability that 

 the rose supply will jump with the re- 

 turn of normal hftat. Mrs. Russell is 

 the best rose in the market, with Mrs. 

 Shawyer also showing up well. A few 

 Hadliey have arrived, but they are not 

 yet showing their true character. 



Carnations have gone downhill stead- 

 ily, ih supply, but grbWers have thrown 

 out their poorest stock first, so that 

 there has been an improvement in aver- 

 age quality. Carnations are selling well 

 at usual Summer prices. 



Peonies are practically over. There 

 Will be a few for some weeks yet, bnt 

 they Kave disappeared from most of 

 the price lists. Since the glut passed 

 peonies have done well. Those now on 

 hand are selling excellently. Easter 

 )ilies are in larger supply, growers hav- 

 ing timed crops to fill the void left by 

 tjie departure of the peonies. Weather 

 <!bndition9 have held back the gladioli; 

 %uch as are coming are selling well. 

 Shasta daisies are everywhere. A few 

 !^ters are seen^ bnt "they are not yet of 



GREENHOUSE WINDSTORM INSURANCE 



FLOKfAN D. WALLACE 



•^suMHCtSERVic 



INSVIMfCK OCCHANte BUfLOlNO 



. Cmicaoo 



Itoatloa Tha UiwUm wfctt Toa writ»> 



good enough quality to attract atten- 

 tion. Sweet peas have taken a new 

 l^ase of life as the result of a few cool 

 days, but most growers had tifrown 

 them out. The call for valley is falling 

 off. Cattleyas are not in large supply, 

 but many of them are extremely fine. 

 Such summer flowers as gaillardia, co- 

 reopsis, achillea and feverfew are sell- 

 ing better than usual. The greens mar- 

 ket is quiet. 



Practically all the wholesale houses 

 have joined in the 5 o'clock closing 

 through the summer and there is agita- 

 tion to close all day Sunday during the 

 same months. It does not seem likely, . 

 however, that anything will come of 

 the Sunday proposition. While the 

 houses that do only local business gen- 

 erally favor the idea, those which do 

 shilling business on first presentation 

 refuse to consider such a suggestion. 

 €). W. 'Prese, for instance, says thai 



Poehlmann Bros. Co. shipped fifty-one 

 boxes of flowers in the half day June 28. 

 To test the matter out, Bassett & Wash- 

 burn, who do a large Shipping trade, 

 headed a list of those agreeing to Sun- 

 day closing and one of their employees 

 circulated it June 30^ All but three of 

 the wholesalers signed, yifp stating that 

 they will do so if all the others will — 

 and there the mrftter rests for the pres- 

 ent. An alternative suggestion is to 

 let those who are off every other Sun- 

 day also have Saturday -sfliemoon. 



Various Notes. 



Outings are scheduled for two con- 

 secutive Sundays. The Cook County 

 Florists' Association has put up posters 

 announcing a Jake trip on the Theodore 

 Roosevelt to Michigan City July 12. It 

 is understood that the Chicago Florists' 

 Club's committee has decided on an 

 ontrng at Morton Grove Jrrty W, al- 



