30 



The Florists' Review 



Jui.i 2, 1914. 



BRECHT'S 



FLORISTS' REFRIGERATORS 



Will display your flowers in an attractive 

 manner and keep them In perfect condition. 

 In Brecht's Refrigerators there is always a 



Strong Circulation of Dry Cold Air 



We build them of oak, or any other wood, highly 

 finished and thoroughly insulated. All hardware 

 is of brass, quadruple nickel-plated. The best of 

 French beveled plate glass used for mirrors and 

 windows. Write for prices today. 



THE BRECHT COMPANY 



Establish*!! 18S3 



Main Offices and Factories, 1201 Cass Ave., 



ST. LOUIS, IMO. 



176 PC4RL STREET, NEW YORK CITY 



Mentlou The Review when you write. 



the summer varieties have eome in aud 

 these are of excellent quality. Out 

 stock from the field was scarce last 

 week, as it is a little early for most 

 things, and late for peonies and Span- 

 ish iris. Shasta daisies have com- 

 Bttenced to come in, but the flowers are 

 small, on account of the dry weather. 

 Sweet peas are becoming scarce and 

 few are of any use. Rubrum lilies are 

 abundant and are selling fast, especial- 

 ly for funeral work. 



Various Notes. 



Arthur Newell has had a big run on 

 small baskets. He makes up five to ten 

 of these baskets every day for the win- 

 dow display, soiling most of them be- 

 fore evening. It is a good way to use 

 up short-stemmed stock. These little 

 baskets are used mostly for hospitals, 

 being something different from the usu- 

 al box of flowers. They are made at- 

 tractive and people are quick to buy 

 them. Mr. Newell says these things 

 are what make the store attractive and 

 what help to keep the business up 

 through the summer months. He also 

 believes in keeping his store attractive 

 through the summer months, as well as 

 in the winter. 



T. J. Noll is receiving some of the 

 finest roses and carnations that ever 

 were seen in this city at this time of 

 the year. He is getting his supply 

 from the mountain region in the west. 

 The stock is as good as can be had in 

 the winter months, and he has a big 

 demand for it. 



Henry Kusik is feeling much better 

 and is again able to take an active part 

 at the store. He reports business as 

 being good and that good carnations 

 are scarce and hard to get. Mr. Cran- 

 ston is back from his vacation. 



R. 8. Brown & Son are busy making 

 repairs. They are improving both of 

 their ranges of houses. Business with 

 them has been good. 



The W. L. Rock Flower Co. has a lot 

 of work at the greenhouses. The chrys- 

 anthemums and roses are in excellent 

 shape and replanting carnations has 

 been begun. 



The Geo. M. Kellogg Flower & Plant 

 Co. has started planting carnations in 

 the houses. These are in excellent 

 shapf. Roses look promising. Business 



Porch and 

 Window.... 



Baskets 



FOR PLANTS ANOgPLOWERS 



Lamps . Trays 



Scraps 



Decorative Baskets 



Pot Covers 



The Madison Basketcraf t Co. 



MADISON, Lake County, OHIO 



No. 922 Celonlal 



Mention Th« Rerlew when 700 write. 



has been good, especially in out-of-town 

 funeral work. 



Seven of our local florists have been 

 the victims of a swindler, who iu each 

 instance ordered about $10 to $12.50 



worth of flowers, paying for them with 

 a money-order of $38.50. He is me- 

 dium built, has a dark complexion and 

 smooth face, so look out for him. 



The trade regrets to hear of the death 



