40 



The Florists' Review 



Jvi.Y 2, 1914. 



H 



11 ^ 



PAGES OF RITAILKRS' CARDS 



THIS department for the cards of 

 Leading ' Betail Floil8t»— those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid dev<opmeut of this branch of 

 the bUBineiis, a branch^-of the trade 

 now established for all time and so 

 helpftd that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? Tou can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Review's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



J. J. BBNEKB 



<^Florist and Decorator 



rHOICB COT riiOWBRS. PI.A.NTS AND PI.OIIAL DSSIOMB 



I^Oa ALl. OOOASIOVS 



Itie OI.ITS STKKST 



ST. LOUIS. MO. January 11, 



Florl6t8» Publlehlng Co., 

 Chicago, 111. 

 Gentlemen: 



During the past yaar I paid you $18.30 for a 

 half inch advertisement in the Retail Floriste Department 

 of The Review. I received through thio small advertisement, 

 froa January l, 1912, to December 31, 1913, orders to the 

 •Bount of 1566.00. They came by mall and telegraph from 

 Mew York to 8aa Francisco and from New Orleans to Minneapolis. 

 Sinoe I allowed ths senders 30^, the record is as follows: 



Total value of orders 



Less 30f allowed sendsrs.. 

 Met value of orders. 



•566.00 



Here is an addition of $453.80 in business which 

 ooiild not etbsrwise have been obtained and at an expense of 

 only #18.30. 



Since mj advertissment appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review is not only there with s big *R' 

 but that it has three more big "R's" - Readers - Reliability • 

 Results! 



YiBurs respectfully, '' 



Abusdastly pnttnii ■! 

 ■ilUflies. 



Edwards Floral 

 Hall Company 



1716 racffk Ave. 

 ATlANTICaTY, NEW JERSEY 



^Nnnerles: Mediterranean ftnd 

 Soath Carolina Avenues. 

 Member Florists' Telegraph Delivery Ass'n. 



Ymt irdeii !er ATLANTIC CITY, N. J< 



wm b« earsfulhf fflllMl b» 



180S Pacific Aw« 



Member riorMa' Telegraph DeUverr. 



PtmiPS BROS., 93S Broad St 



NEWARK, N.J. 



Aitistk Floral Work and Long Sten 

 Beauties Our Specialty 



N EW J ER8 EY 



EDWARD SCEERY— PATERSON tid PASSAIC 



Member Florisis' Telegraph Delivery Aaso ciation 



LANCASTER, PA. 



B. F. BARR & CO., leading Florists 



II 



THE ROSERY" 



LANCASTHIPS QUAUTY FLOWER SHOP 



I Lou Helen Dundore Moore 



Lancastor, Pa. 



NONTCLAIR, N. J. 



MASSMANN, 

 Leadins: FlortaC 



All Orders Promptlr Attended to 



L. D. Phone No. 438 



ST. LOUIS. 



The Southwestern Market. 



The local cut flower market is in poor 

 condition; the little stock that is com- 

 ing in is of poor quality and there is 

 really not much doing in retail circles 

 except for funerals, as most of the so- 

 ciety people have gone for summer 

 trips. There are still a few small wed- 

 dings. From all accounts, the month 

 of June was a good one for the leading 

 retailers. 



All local growers are ready to pull 

 out the old plants, and there is pros- 

 pect of a scarcity in all stock this 

 month. Field-grown stock is in bad 

 shape. The two months of dry weather 

 are a source of much worry to the 

 growers. There is hardly enough first- 

 class stock coming in to supply one 

 store in the busy season. However, 

 there are some really good gladioli, 

 Easter lilies, valley and Shasta daisies. 

 Carnations are small; so are roses. The 

 intense heat last week caused stagna- 

 tion in every line of business. Cooler 

 weather and rain are promised for this 

 week. 



VarloQs Notes. 



The twenty-eighth anniversary ban- 

 quet of the St. Louis Florists' Club 

 took place Wednesday evening, June 

 24, in the floral banquet room of the 

 Hotel JeflFerson. Over seventy-five at- 

 tended, every member bringing a lady. 

 The large room was beautifully deco- 

 rated with plants, and the tables with 

 Richmond roses. The decorating was 

 done by Frank "Windier, chairman of 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members FlorUU' Telegraph Delivery Association 



S. A. ANDERSON 



440 Main St., BUFFALO, N. Y. 



Anderson service means fresh, sturdy stock, 

 and prompt deliveries in Buffalo. Lockport. 

 Niagara Falls and Western New York. 



MKMBER OF THE FLORISTS' TELEGRAPH DELIVERY 



CLARK, rUlIuST, is4 Wanhlnrton Ave. 



Member Florists' Telegraph Delivery. 

 Orders for ITortbeMtern Penngylvanla filled 

 promptly. Dsoal discount. Both phones Mo. 2454. 



JS.U SCHULTHEIS, FLORIST 



Write, Phone or Wire CrBAMTAN PA 



618 Linden Street. OtKAnlUIS lA. 



m r jiii ii V •"<> VICINITY 



ULUIR J Rata Ucwdlyi, florist 



Mattel "Business on 

 the aquare or na"busine8S." 



M. P. CHAMPLIN,''!*^:^ 

 SCHENECTADY, N. Y. 



F lower* and Floral Desljras for All O ccastana 

 CORNELL aod WELLS COLLEGES aad 



CENTRAL New YORK ORDOS 



Dobbs A Son, Whslessis saMlstsil nsristo, AnbarmN.I. 



S! Altoona, Pa. 



All Ordart OaraMlly Exaoutad 



