64 



The Florists' Review 



JOLY 2, 1914. 



THE USE OF PBINTESS' INK. 



[OontlDaed from page 17.] 



It should be deeply impressed upon 

 the writer of copy that in every ad- 

 vertisement he prepares for publica- 

 tion the honor of his firm is at stake. 

 It is of supreme importance that every 

 representation made in an announce- 

 ment to the public should reflect facts. 

 Copy which is not strongly character- 

 ized by integrity is unworthy of con- 

 sideration. 



Preparing in Advance. 



The up-to-date advertising manager 

 never defers the details of his cam- 

 paign until the last moment. This de- 

 partment, to be effective, must be down 

 to the minute. Sluggish methods never 

 win out. 



No campaign is well planned with- 

 out the advance preparation of all elec- 

 tros that are required. 



The firm that has its advertising well 

 in hand receives more consideration 

 from publishers. 



The principles which obtain in farm 

 journal advertising, relating to space, 

 copy, illustrations, frequency of inser- 

 tion, prices, advance preparation, etc., 

 apply equally to advertising in all oth- 

 er magazines and newspapers. 



General Advertising. 



With a mail-order seed house the il- 

 lustrated annual catalogue stands first 

 in the order of importance. Farm jour- 

 nals easily rank second as mediums of 

 advertising. There are, however, many 

 other publications valuable to the seeds- 

 men. 



Spasmodic advertising is of little 

 value; continuity is a great essential. 



It is increasingly recognized that 

 campaigning along educational lines is 

 a profitable method of advertising. 



The use of pictorial hangers is quite 

 popular, particularly with houses en- 

 gaging in commission box trade. It 

 is my opinion that the returns do not 

 justify the expense. 



Liberal use of either calendars or 

 house organs is not to be recommended, 

 for they are seldom more than glanced 

 at. 



A discreet use of souvenirs and nov- 

 elties can be recommended. The rea- 

 son for thia is that this is a f osbl of 

 advertising which is in the nature of a 

 gift, and a gift creates a more lasting 

 mental effect upon the recipient than 

 does a calendar. There is a disadvan- 

 tage in the excessive cost, but this can 

 be appreciably reduced by proper se- 

 lection. 



The favorite form of outdoor adver- 

 tising consists of posters. This is a 

 form of publicity that requires com- 

 parative density of population. 



If I were asked to state in one word 

 what constitutes the outstanding fea- 

 ture of good advertising, I would 

 choose the word individuality. The 

 world haa littlfr use for the man who 

 merely imitates somebody else, but the 

 world has a profound admiration for 

 the man who develops his own distinc- 

 tive traits of character. Give your ad- 

 vertisements an individuality thfit in- 

 dubitably stamps them as yours. Also 

 that which signally characterizes your 

 advertisements in 1915, should be dif- 

 ferent from that which characterizes 

 them in 1914. 



Should there be a policy of retrench- 

 ment in advertising in times of finan- 



July and August for Dollars 



|HER£ is satisfaction 

 and proflt the year 

 round to growers of 

 my original BllvAr Pink 

 BnapdraKon, but the 

 greatest returns are to be 

 had from seeds sown in 

 July and August. This 

 aiv aa a^l o a g fl ownriag aea- 

 son with hiaximum re- 

 sults. There is no snap- 

 dragon that is so easy to 

 grow nor that will pro- 

 duce the number of blos- 

 soms that seedlloBra of 

 my Silver Pink will. They 

 start quickly and make 

 rapid growth, which 

 means healthy, vigorous 

 plants when ready to 

 bench. Don't compare 

 them with cuttings. My 

 seedlings are a mile ahead. 

 Note what a few custo-; 

 merssay: .. ' 



Quogue, N. Y., June 8,'I4j 

 Mr. G. S. Ramsburg. 



Dear Sir: Inclosed And 

 ch^k for $6.00, for which 

 seira me 7 packets of S,^P, 

 Snap seed, I had'a tine 

 lot last seaeipn, '/.': , : 

 Very respectf uU^j ' 

 James l^.i^n^ | 



We inclosp check for 16.00 for 7 packets seed of your S. P, Snap. Doinc fine with it. Is a mnd 

 color and seller.— Raug^ Bros., Springfield, Mo. 



Inclosed check for J6.00. The seedling plants I got from you last fall have done fine.— Thos 

 Barson, Johnstown. N. Y. 



Please find check for S. P. Snaps, which are certainly grand.- Henry Bentliien, Tacoma, Wash, 

 , Find check for $2.60 for seed of S, P, Snap, The color is excellent,-^ John S, Pfeuffer, Chester 

 Heights, Pa. * 



Remember that the color of this variety is the abldlna; shade of SHELL pink, so popular the 

 world over. Don't try to fool the people with anything difirerent. When a customer calls for Day- 

 break carnations, you know that the Lawson pink won' t answer, however much you may desire to 

 substitute. This carnation made the rounds of all of the great shows, but when it reached the peo- 

 ple it soon disaopeaied, as have ttaouaautts of other varieties and colors that had been labeled 

 areat on the Bbow beoob. The people rule, alike in politics and posies. Buy my original 

 SEEDLING Silver Pink and have the cream of all snapdragons. It comes to you with a sotl 

 banob record, the one that carries satisfaction and dollars with it. Buy seed today and sow in 

 July and August, If you want fall b.ossoms,-buy plants. 



Price of new crop seed $1.00 per pkt.; 8for$2.60; 7for$6.00 



Fine seedling plants now ready at $4.00 per 100; |36.00 per 1000 



Fraa Cultural Dlraotlona All Ordara Caab 



G. S. RAMSBURG, - SOMERSWORTH, N. H. 



Mention The Iterlew when yog wrtf . 



PERENNIAL FLOWER 8EEI>8 



A Few Choice Sortg for Summer SoWing^Extni Special Strains 



Achillea Ptarmica The Pearl ^ oz.. 60c 



Anchusa Italica Dropmore ^ oz., 25c 



Aauilegia Eng., long spurred hybridtr, ^ oz., 25e 

 Bellis perennls, giant double white 



or pink 1/16 oz., 30c 



Candytuft Gibraltarica ^ oz., 26c 



Gentaurea Montana alba lo oz snr 



Delph-nium Belladonna .Vllozi'Jte 



Deti^nium Cashmerianum i/le oz., 20c 



Delphinium Formosum k oz 20c 



Myosotis alpestris striata Blue Gem 1/16 oz."! 20c 

 Uypsophlla paniculata compact* .... 14 oz.. 20c 

 Santf far CatalovMall 



J. J. WILSON SEED CO., Inc. 



Mention The RcTlrw when yon write. 



NEWARK, N. J. 



CYCAS mVOLUTA STEMS 



Strong and healthy bulbs, sizes ^ to 6 lbs, 26 

 lbs,, $2.50; 100 lbs., $8.00; 300 lbs., $23,60; 600 lbs,. 

 $37,60; 1000 lbs.. $70,00, 



TUBEROSE BULBS 



Exealalor. Daubia Paarl Dwarf. 4-6-inch, 

 $1,00 per 100; $8,00 per 1000, 



OLADIOLUS 



Maora'a Spaclal Mlxtura. Light colors, 

 $12,00 per 1000; all colors, $10.00 per 1000. 



Tubaraua-Raatad BEaONIAS-Larie Bi»t 



Single in separate colors, 36c per doz.: $2.00 

 per 100; $18.00 per 1000. 



Double in separate colors, 60c per doz,; $3,00 

 per 100; $25.00 per HOC. 



Send for our wholesale florist catalogue- it's free, 



THE MOORE SEED CO. 



125 Market St., PHILADELPHIA. PA. 



Mention The Review when yon write. 



BURNETT BROSa 



SEEDS :i BULBS :: PLANTS 



•S Chambara St.. NEW YORK CITY 



XXX SEEDS 

 PRIMROSE 



Impravad Chlnaaa Frinsad, finest grown, 

 many varietiqp mixed, 600 seeds, $1.00; ^-pkt.. 

 60c; per 1000. $1.80; colors separate also. 



Primula Obcaalc^ New Giants, pkt„ 60c, 



Primula Kawanaii. sweet yellow, 25c. 



Primula Malacoldaa. Giant Baby, 26c. 



CInarariaa, best large fl. dwf., 1000 seeds, 60c. 



Caleaalarlaa. finest giant flowering dwarf, 50c. 



Dalay (Ballla) Mapatrasa. new monstrous 

 double giant- flowering, mixed, pkt., 25c. 



FofBat-ma-not Triumph, ex, fine, 26c, 



GIANT PAN^Y The test large-flower- 

 UIMI^ I fMI^a I ,ng, varieties, criti- 

 cally selected, 6000 seeds. $1 00; oz., $3.00; half pkt., 

 60c. A liberal extra packet of Glaut Mme. Perret 

 Pansy 8eed added to every order tor Pansy seed. 



CASH. Ubaral axtra eaunt. 



JOHN F. RUPP, Shiremanstown, Pa. 



Mention The Review when yon write. 



