'•"^TTW^-'tJH^* 41JIIJ--W 



'•r^ V " ■* ** f^WiA-iyfj^X^) upnp«*.^i ' 



to 



The Horists' lUview 



JULV 2, 1914. 



< »^<»?».'i<^<<^<#^<»^<<^V»?».g^ 



^'nr^^vTsirgg-^xrs^^gy:^^:: 



,•^r»>^lfe»>'fe^'fe^»>^^»^^^^K^k»> V»'fe*>^k»>'fe*?gl7C SI 



% 



$ , 



PACIFIC Coast Department I 



I 



SPOKANE, WASH. 



The Market. 



A steady run of funeral work during 

 the last week, calling, in some instances, 

 for some big orders, has helped enliven 

 the monotony of an otherwise dull sea- 

 son. A light, steady call for wedding 

 flowers will probably continue through- 

 out the remainder of the month. 



Various Notes. 



F. L. Ziegler, who grows orchids as 

 a hobby, hcM been showing some nice 

 plants at his store, on First avenue. 



Henry Reimers is another grower who 

 has had good returns from this flower 

 during the last winter. 



Growers are busy planting carnations 

 and making needed repairs, while the 

 retailers are occupying their spare time 

 by taking stock, preparatory to their 

 vacations. Miss Johns, of Hoyt Bros. 

 Co., has already left for a several 

 weeks ' rest. Miss Doyle, bookkeeper 

 for A. J. Burt, plans to leave July 11 

 for a six weeks ' visit on the coast. 



A recent caller was Mr. Gussman, of 

 the Milot-Mills Co., at Wenatchee, 

 Wash. He reports business to have 

 been better this year than heretofore, 

 due, in part, to the reconstructed and 

 enlarged greenhouse plant the company 

 is now operating. L. B. H. 



LOS ANGELES. 



The Market. 



Business was excellent last week, and 

 probably more flowers were sold than 

 in any previous week in the history of 

 the business, outside of the holidays. 

 Sweet peas are at their best. The su- 

 perb varieties now being grown show a 

 great advance on anything heretofore 

 seen in this market. Asters are coming 

 in fine order; the cool nights and dewy 

 mornings suit these ultra-hardy subjects 

 well. Baby roses are again more plen- 

 tiful, and gladioli are everywhere in 

 evidence, the varieties being superb. 

 Valley and orchids are plentiful and 

 good. Outdoor flowers are in greater 

 variety than ever. Greens are plentiful. 



The early vacationists are already go- 

 ing around with their pockets bulging 

 with railway and steamship folders. Al- 

 ready a few fish stories are filtering 

 through from the lucky advance guard 

 of pleasure seekers. The mountains 

 never looked quite so green and at- 

 tractive at this season as this year, and 

 the many fine roads reaching almost to 

 the hills will tempt many to make their 

 trips by auto this year. 



Various Notes. 



A charming and eflPective ceremony 

 took place in the Boserie flower shop, 

 on Third street, June 20. The occasion 

 was the wedding of Emil Woelfel, the 

 proprietor of the store, and Erna Fisher. 

 It was all that a florist's wedding 

 should be. The office was' transformed 

 into a lovely floral bower, strewn with 

 roses, valley, orchids and all the choic- 

 est flowers to be had. The bride car- 

 ried a fine shower bouquet of valley 

 and orcljids. All will wish the happy 



I acid OT^r SS.OOO ehryMmthsmuin 

 plants this sMuion on my l-lncb ad In 

 til* Paolflo Coast Dapartment of Tlia 

 R«t1sw. Of coiursa Utet paid ma wall 

 and I am Tory plaassd. Ton wUl baar 

 from ma acaln as soon as X can woirk 

 op stook.— Frank Wllhalm, R. P. D. 

 Wo. •, Los AnKslas, Cal., Juna IS, '14. 



couple a pleasant voyage on the sea of 

 matrimony. Mr. Woelfel has,, by his 

 strict business integrity and pleasing 

 yet fqreeful personality, already made 

 himself many friends in the trade, 

 though he has not long been with us. 

 Everyone wishes him well. 



An important business change was 

 announced June 27, G. W. Smith re- 

 tiring from the firm of Howard & 

 Smith. Fred Howard has purchased 

 Mr. Smith 's interest. The firm has been 

 established twenty years and does the 

 largest catalogue plant and nursery 

 business in this section, besides han- 

 dling important landscape contracts, 

 several of which are now in hand. It 

 is felt that it is a pity for good fellows 

 to part company, but the dissolution is 

 a perfectly amicable one all around. 



The first asters of the season were 

 note<l at the store of S. Murata & Co., 



and they were of fine color and qual y. 

 Reports as to business here are hi^ iy 

 satisfactory. 



Though possibly of more interest to 

 the nurseryman than the florist, it \% 

 worthy of note that work has b ea 

 started on the 17,000-acre tract recei: ly 

 purchased by an eastern syndicate or 

 a new "millionaires' colony." It is on 

 the Palos Verde hills, with an oc^ an 

 front of over fifteen miles, and lies be- 

 tween San Pedro and Redondo. L< ii» 

 F. Horner, well known here as a la id- 

 scape man and former secretary of ihe 

 Los Angeles Horticultural Society, is 

 in charge of the work under the 6im- 

 stead interests and is preparing large 

 quantities of young stock with a view- 

 to laying out the entire tract to fine 

 home sites, an exclusive clubhouse, hotel 

 and many miles of good roads. It i$ 

 a big thing in every way. 



H. Reeve Darling has much of in- 

 terest to tell of his European trip and 

 he has also brought back with him a 

 thriving mustache. Following his ex- 

 ample, H. R. Overstreet, of Darlinj^'s 

 Flower Shop, was married June 2.'5 and 

 left immediately for a two weeks' hon- 

 eymoon trip. 



Anyone interested in herbaceous stock 

 should visit Howard & Smith's place 

 frequently, as there is always some- 

 thing new in this department. On a 



CALIFORNIA EVERGREEN CO 



Established Over Forty Years 



WHOLESALE FLORISTS and SUPPLIES 



316 So. Broadway ) ( 380 Bush St. 



LOS ANGELES, Cal. \ Two Store, j SAN FRANCISCO 



Phone Broadway 2360 ' ' Phone DouKlas 5806 



WAMHOUSCS, OAKLAND. CAL. 



ALL CLASSES OF GREENS AND MOSS OUR SPECIALTY 



MentloB The Bevlew when yoo write. 



Freesia Refracta Alba, ^-in., X-ia. and up. Write for prices. 

 Asparaflfus Plumosus Seed $1.50 per 1000 



Quantitr prices on application. 



H. N. GAGE CO., he, 536 St. Bntdwiy, Ln Ai|elei, CaL 



WHOLESALE FLORISTS :: NURSERYMEN 



Mention The Rerlew when yon write. 



S. MURATA & CO. 



WHOLISALE FLORISTS-FLORISTS' SUPPLIES 



7S1 S«. Biiadway, LOS ANGELES, CM 



Pfcon* Main 29S7-F2604. 



Mention The Rpytr« when yon write. 



LOS ANGELES FLOWER MARKET, In 



822 So. Broadway, LOS ANQELES, CAL. 



CUT FLOWERS AND FLORISTS' SUPPLIES 



Alwayi mention tlie Florists' RevicW wfi«n writing adverttseni. « ^ 



