10 



The Florists' Review 



Jolt 9, 1914. 



wood floors with the durability of tile, 

 and in price strike a medium between 

 the two, the approximate cost being 30 

 cents per square foot; some run slightly 

 more. They show no effects if splashed 

 with water, are not slippery, and can 

 be easily cleaned. The cost for upkeep 

 is practically nothing. 



Combine Many Features. 



These floors are, as their name im- 

 plies, formed of a composition of mate- 

 rials, which include a substance, such as 

 cork, to give the elastic quality that is 

 essential for the comfort of clerks' and 

 customers' feet. Asbestos is a principal 

 component of several floorings, such as 

 Asbestone, Asbestolith and Fama-Stone- 

 wood, and, with a special treatment, 

 makes the material fireproof and last- 

 ing. 



A strong advantage of floors of this 

 kind is that they can be laid on any 

 sort of a foundation, even on an old 

 floor. To guard against defects in the 

 under-floor, if of wood, each flcjor maker 

 usually puts in a covering of some kind, 

 commonlv a steel lath, on which the new 

 floor is laid. Most of the composition 

 floors are in plastic form and are laid 

 somewhat like cement, although the 

 materials of which they are composed 

 prevent their being hard and unyielding 

 like cement. They are about one-half 

 inch thick and weigh from one to three 

 pounds per square foot. Ordinarily the 

 floor is ready for use twenty-four hours 

 after being laid, but the longer it is 

 allowed to harden and settle the better 

 the result will be. To some of these 

 floors a finish is applied like that given 

 to hardwood floors. 



Harmonious in Color. 



A point that is not to be overlooked 

 by those who consider the artistic ap- 



pearance and harmonious effect of the 

 store interior is that these floors can 

 be laid in various colors and patterns. 

 This is of great value in a flower store, 

 where a bad looking or dismal colored 

 floor may detract much from the dis- 

 play of flowers and plants. A floor that 

 by color and tone adds to the effect of 

 the display has that much greater val- 

 ue. 



This same effect may be obtained 

 whether the floor is laid in a plastic 

 form or in tiles. Of the latter there are 

 two kinds, cork and rubber. The inter- 

 locking rubber tiling is laid in small, 

 interlocking squares, held the more firm- 

 ly by the application of a liquid cement. 

 The cork floors, such as Dreadnought In- 

 terlocked Sectional Flooring and Ever- 

 lastic Tiling, are laid in the same 

 way; the latter is also laid in larger 

 squares and oblongs not interlocked, 

 but, through the manner of laying and 

 application of cement, fully as durable 

 and sanitary as the other form. 



In Chicago Store. 



A floor of Everlastic Tiling, shown 

 in the accompanying illustrations, was 

 laid in the store of the Fleischman 

 Roral Co., in the Railway Exchange 

 building, Chicago, by the makers, over 

 a white ceramic tile floor. It is com- 

 posed of alternate squares of green and 

 white, each 4x4 inches; the tiles are 

 five-sixteenths of an inch thick. The 

 cork of which it is composed makes it 

 noiseless, elastic and comfortable to the 

 feet; it is also sanitary, non-absorbent 

 and wears well, and adds much to the 

 appearance of the store. This, like prac- 

 tically all the other floors mentioned 

 here, is laid by expert workmen under 

 the direction of the maker. 



A list of various makes of floors of 

 the itinds described here, together with 



the manufacturers and, in some case , 

 the names of florists' stores in whicii 

 these floors have been laid, is givi i 

 herewith: 



Cork Tiling. 



Everlastic Tiling: David E. Ker- 

 nedy. Inc., 55 Fifth avenue, New Yorl ; 

 branch offices in large cities; laid in 

 store of Fleischman Floral Co., Clr- 

 cago. 



Dreadnought Interlocked Sectional 

 Flooring: Dreadnought Flooring Co., iiO 

 East Forty-second street, New York. 



Interlocking Rubber Tiling;. 



New York Belting & Packing Co., Oi- 

 93 Chambers street, New York; laid in 

 Fleischman stores in New York. 



B. F. Goodrich Co., Akron, 0.; 

 branches in large. cities. 



Plastic Composition. 



Asbestolith: Asbestolith Mfg. Co., 1 

 Madison avenue, New York; Sanitary 

 Flooring Co., 1234 Clark avenue, St. 

 Louis, western agents. 



Atlas Sanitary Composition Flooring;: 

 Atlas Floor Co., Old Colony buildin^r^ 

 37 West Van Buren street, Chicago. 



Korkstone: Williams- Wendt Co., 118 

 North La Salle street, Chicago; laid in 

 store of C. Clemenson, Chicago. 



Asbestone: Franklyn R. Muller & Co., 

 Madison and Sand streets, Waukegan, 

 111.; branch office, 1204 Hartford build- 

 ing, Chicago. 



Fama-Stonewood: Minnesota Fama- 

 Stonewood Co., 1704-28 Rondo street, 

 St. Paul, Minn.; laid in store of H. V. 

 Puvogel, St. Paul. 



Monolith: American Monolith Co., 

 765-769 Thirtieth street, Milwaukee, 

 Wis. 



Marbleoid-Sanitas: Marbleoid Co., 

 Broadway and Thirty-fourth street, 

 New York. 



Hygenia: National Hygienic Floor 

 Co., 3031 Olive street, St. Louis. 



Pioneer Sanitary Flooring Co., 140 

 South Dearborn street, Chicago. 



Sanitary Composition Floor Co., 220 

 West Onondaga street, Syracuse, N. Y. 



THE MODERN FUNERAL. 



"What a change there has been in 

 funerals!" said C.S.Harrison, of York. 

 Neb., in an address on "The Mission of 

 Beauty" at the nurserymen's recent 

 convention. "Sixty years ago death 

 was treated as a defeat. The room was 

 filled with the odor of paint and v;ir- 

 nish of the home-made coffin. No flow- 

 ers, no adornment. Now a funeral is 

 the celebration of a victory. Flowrs 

 everywhere in the room and on the cas- 

 ket, and by the modern process of low- 

 ering the remains so that they slovl.^ 

 vanish amid banks of flowers, the n"" 

 pression obtains that our departed huve 

 gone to the land 'where everlasting 

 spring abides, and never-withering flc^- 

 ers.' " 



Store and Show Window both Floored with the same Materiil. 



THE VALUE OF ARRANQEMEKT. 



How much is due to careful .m'' 

 painstaking arrangement in the mak- 

 ing up of a floral piece, rather than to 

 extraordinary material, is illustra'ed 

 by the wreath shown herewith. Ih*" 

 stock U86d is all of everyday charaf '<"''' 

 lilies, Killarney roses. Asparagus Spren 

 geri and cycas and magnolia lea\cs; 

 the effect is gained entirely by the ar- 

 rangement of this material. The wre;itli 

 came from the establishment of Thomas 

 Salveson, of Petersburg, 111. While it 



