20 



The Florists* Review 



Jdlx 9, 1914. 



NoneE. 



It U impossiltl* to ffuaranta* 

 tli« iDs«rtion, diacontiouane* 

 or altoration of mnj advortiso- 

 mont nnlos* instructions aro 

 TocoiTod hj 



5 P. M. TUESDAY. 



Mez to Advertisers, Pa{e 102. 



•.•CONTENTS. 



♦♦ 



Fancy Floors for Florists' Stores (lllus.) 



The Modem Funeral 10 



The Value of Arrangement (lllus.) 10 



At a Virginia Wedding (lllus.) 11 



Indiana Outing 11 



. New Kange at Ames 11 



Mignonette Under Glass H 



Lumlnosa Begonias 11 



Open Letters from Readers 12 



— A Hardy Canna 12 



— When to Plant the Iris 12 



— One Form of Advertising 12 



Koses 12 



— Beauties Need Water 12 



— Planting Grafted Roses 12 



— Contribute to Test Gardens 13 



Weather Hurts Jasmine Ctop (lllus.) 13 



The Labels on Insecticides 13 



FertlUier for Snapdragon 13 



A North Carolina Range (lllus.) 14 



Carnations 14 



— Benching the Plants 14 



— If Stable Manure Is Scarce / 1") 



Sweet Peas 1<> 



— In the Winning Class 1<> 



— Stevens' New Sweet Pea (lllus.) 10 



— Sweet Peas for Christmas 10 



— Snaps and Sweet Peas 10 



Daisies and Other Flowers 17 



To Exterminate Moles 1" 



Hydrangea Otaksa 17 



Notes of the Hardy Garden 17 



— The Hardy Perennial Garden 17 



Mr. and Mrs. Eschner in Their Motor (lllus.) . . 17 



Cornflowers Under Glass 18 



Propagation of Justlclas 18 



Cleaned Up 18 



Baltimore 18 



I'rovldence, R. 1 18 



News Notes 19 



Convention City Hotels *-,lS» 



Obituary 1« 



— Julian Hanf t 1!» 



— W. H. Tlncher 19 



— James Eastwell 10 



— Patrick D^yer 1» 



Permanent Business 20 



Duplication 20 



Chicago 20 



Milwaukee 27 



Philadelphia 28 



New York 29 



Washington 34 



Catalogues Received 34 



Dabidii', Trinidad 36 



Pittsburgh 36 



Small Godfrey Calla Plants 37 



St. Louis 3S 



Cleveland 41 



Boston 42 



Steamer Sailings * 47 



News of the Seed Trade 54 



— Banquet of Seed Trade Association (lllus.). 54 



— Seed Trade Customs Upheld 54 



Pacific Coast Department 64 



— Los Angeles, Cal 04 



— San Francisco 04 



— Spokane, Wash 66 



— Portland, Ore 06 



Specimens for Identification 07 



News of the Nursery Trade 08 



— Pacific Coast President 68 



— John Vallance (portrait) 68 



— Nurserymen's Protective 68 



— Allowance for Packing 68 



— Inspection Report for May 69 



Buffalo 70 



Reading, Pa 72 



Austin, Tex 72 



Rochester, N. Y 74 



(ireenliouse Heating 88 



— Swing Check Valves 88 



— The Coal Market 88 



— In Alabama 89 



— Siie of Stack 80 



Pawtucket, R. I 94 



Lexington, Ky 96 



Cincinnati 9fi 



Columbus, O .-. .'.... 100 



Syracuse, N. Y 100 



Sterling, DL — J. A. Swartley & Son 

 are utilizing the days of the dull season 

 ])y completely rebuilding one of the old 

 greenhouses, at a cost of $2,000. Next 

 year another house, 26x200, is to be 

 rebuilt. 



Estobliohed, 1897, by a. L. QKANT. 



Published every Thursday by 

 Thk Florists* Pcblishino (Jo., 



5S0-660 Oaxton BuUdlngr. 



006 South Dearborn St., Chicago. 



Tele., Harrison 5429. 



Registered cable address, 



Florvlew, Chicago. 



n 



Entered as second class matter 

 Dec. S. 1897, at the post-office at Chi- 

 cago. III., under the Act of March 

 8. 1879. 



Subscription price, UXO a year. 

 To Canada, $2.00; to Bnrope. 92M>. 



Advertising rates quoted upon 

 request. Only strictly trade Pid- 

 Tertlalnc accepted. 



800IETT OF AXEJUOAV FL0UBT8. 



Inoorporatsd by Act «f OeotTMs, XarA 4, IMl. 



Officers for 1014: President. Theodore Wlrth, 

 Mlnmapolls; Tlce-presldent, Patrick Welch, Bos- 

 ton; secretary, John Yonng, 68 W. 28th St., New 

 Tork 01 ty; tteararsr, W. F. Kastlns, Boffalo. 



Thirtieth annual eonrentlon, Boston, Mass., 

 Angnst 18 to 21. 1814. 



^ RESULTS. 



We give them. You get them. 

 We both have them. 



The early advertiser of field-grown 

 carnation plants is the one who is get- 

 ting the quick action. Later, stock will 

 not be so scarce as at one time seemed 

 likely. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Enormous quantities of chrysanthe- 

 mums have been planted — more than ever 

 before — and the specialists in young 

 stock report the call still excellent. It 

 things do not go radically wrong there 

 surely will be two months this autumn 

 when the mum will crowd everything else 

 into the background. 



L. Merton Gage, of Wellesley, Mass., 

 secretary of the American Gladiolus 

 Society, has issued the preliminary sched- 

 ule for the exhibition to be held at Bos- 

 ton, August 18 to 20, during the S. A. F. 

 convention. It is expected the show will 

 be much larger than any yet held by the 

 society, Boston being favorably located 

 for this result. 



The demand for pink roses so far 

 exceeds the call for white, and the num- 

 ber of good pink forcing sorts so far 

 exceeds the number of whites, that the 

 big growers now give only a fraction of 

 their glass to white roses. The result 

 is that when there comes a time that 

 other white flowers are scarce, white 

 roses, too, are almost unobtainable. 



If one reads republican newspapers 

 he comes inevitably to the conclusion 

 that the florists' business this season 

 has been much better than other lines. 

 How much of the depression in general 

 lines is actual, how much is psycholog- 

 ical, as the President puts it, and how 

 much is political it is impossible to de- 

 termine, but the fact appears to be that 

 florists are complaining less than most 

 other business men. 



PERMANENT BUSINESS. 



The Review sells its space on itg 

 merits — no cut prices, no bonus in < Ir- 

 culars, no trading stamps; nothing but 

 service — and it is of course a gratifi. 

 cation that the business has grown 

 faster in the first six months of 1;)U 

 than in any other period since the 

 paper was established. The satisfac- 

 tion is all the greater for the evidence 

 that the paper is building permanent 

 profitable business for so many of its 

 patrons. The steady increase in the 

 advertising shows it, but there are otlier 

 evidences: 



We are sorry we do not have anything we i oed 

 to advertise regularly. Since our advertisin" in 

 The Review some years ago, offering rubbers, we 

 have always so many orders on hand that ii is 

 Impossible to supply the demand. That la a (.ood 

 sign of the value of your paper, and of course we 

 send you a little ad whenever we have a surplus 

 in any other line. — A. C. Oelschlg & Sons, Savan- 

 nah, Ga., June 29, 1914. 



In reply to your letter regarding the non-an ivai 

 of our pansy seed ad, our old customers are taking 

 all our crop this year. Thanks to The Review, 

 our production Is rather behind demand, but we 

 hope soon to be in shape to make all-the-yoar- 

 around use of The Review. — Wm. Toole & Son, 

 Baraboo, Wis., July 6, 1914. 



DUPLICATION. 



"The editor who duplicates his edi- 

 torials does not attract much attention 

 from his readers." — A. E. McKenzie, 

 seedsman, in an address on advertising. 



Mr. McKenzie advises against dupli- 

 cating advertising copy where publica- 

 tions of overlapping circulation ure 

 used. 



Yet many trade advertisers not only 

 duplicate their paid copy, but also du- 

 plicate everything of a news nature 

 they have the opportunity to send out, 

 encouraged by editors, not blessed with 

 Mr. McKeuzie's perspicacity, who fail 

 to realize that "the editor who dupli- 

 cates does not attract much attention 

 from his readers." 



Editors and advertisers should have 

 exactly the same object — to get their 

 stuff read. 



CHICAGO. 



The Oreat Central Market. 



Considering that last week tou- 

 tained the nation's birthday, j>ro- 

 verbially the poorest flower day in the 

 year, business has not been so bad. 

 True, there is no great amount of in- 

 sistence in the demand, but if the 

 summer continues as good as the week 

 that contained the last days of June 

 and the first days of July, there will 

 be little cause for complaint. The 

 present week started hot; it naturall.v 

 cut down the business, while increas- 

 ing the supply, but the out-of-town 

 call for flowers is fair. 



There is no shortage of stock of 

 any important character. Probably 

 the feature of the week is the increase 

 in the supply of roses. There now is 

 a large crop of practically all varieties 

 except White Killarney. Kaiserin lias 

 practically disappeared and the grow- 

 ers appear to have planted only a small 

 fraction as many white roses as of 

 pink. Mrs. Russell is the finest lose 

 in the market. A number of grov.ers 

 are cutting moderate quantities. There 

 is a great deal of difference in the 

 quality of the flowers, some gro^\ers 

 doing it much better than others. 

 Shawyer is in excellent shape and cell- 

 ing better than any other pink rose. 

 Killarney Brilliant is good, but yet not 

 in large supply. A few Hadley •i'"'^ 



G 



