r p — ,C^- -- -■ ^ 



' •• t . * T.. 



aa 



The Rorists' Revfe^ 



Jolt 9, 1914. 



c . M During the Summer Months il;roii2i:re^,^1"S«"'IS 



Opll&Q^IlUIIIl JVlOSS as possible, which gives us a better chance to fill your orders with a satis- 



^ factory grade of stock. ^ 



KAItERIN-MARYLAND-MRS. TAFTp $3.00.$8.00 per 100 



The best shippers in roses during the summer. In white we have a ^„od 

 supply of Kaiserin. In pink we recommend for long shipments arid kieeping 

 qualities, Maryland, of which we have a large supply of the best quality. 



Mrs. Taft is an excellent rose during the summer. ' - 



KASTER LILIES, $10.00 par lOO 

 When you buy Lilies you know you will get something that will give 

 satisfaction. We have a fresh supply every day and you can depend on us for good stock. 

 GLADIOLUS 100. $6.00-$8.00 VALLEY 100. $3.00-$4.00 CATTLEYAS . . .' doz.. $6.00 



For good clean Moss and 

 the largest quantity for 

 your money, you cannot 

 do better than our special 



Six 5-bbl. Bales for $11.00 



Greens 



ROSE PLANTS 



Ready for immediate delivery. We guarantee the quality of these Plants 



too lOOO 



Sweetheart, 3-inch pots $ 9.00 



Richmond, 3-inch pots 8.00 $76.00 



Maryland, 3-inch pots 8.00 75.00 



Kaiserin. 3-inch pots 7.00 



Madison. 3-inch pots 16 00 



White and Pink Killarney. 3-inch pots. 70 . 00 



Beauties, 3-inch pots 76.00 



Field-grown Carnation Plants 



" See our Classified adv. Send for complete list and quotations. ». - .. . .. 



THE LEO NIESSEN CO., wholesale FlorUts 



N. W. Corner 12th and Race Sts. ii ii ii PHILADELPHIA, PA. 



Plumosus, string or bunch $ 0.50 



Sprengeri. bunch 36c to .50 



Smilax.perlOO.,.;.. .......... 20.00 



Adiantum Crow.* per 100. . ;. 1.60 



Fadeless Sheeit Moss. bag. . . 3.50 



Cut Hemlock, bundle 2.50 



Meatloa Th« B»t1«w whan joa writ. ■ 



FHIItADELPHIA. 



The Eastern Market. 



While the first week in July is usu- 

 ally looked upon as the low water mark 

 of production, the market is better sup- 

 plied now than is usual at this season. 

 This is particularly true of roses. The 

 poorer stock is being daily weeded out; 

 while it will, of course, always be with 

 us, the quantity is perceptibly less than 

 for a long time past. There are some 

 really good roses in addition to the 

 three varieties named last week. Mock, 

 Eussell and Double White Killarney. 

 We have Maryland of excellent color, 

 foliage and stem, Kaiserin, a few Ra- 

 diance, some Ward and down-eastern 

 Beauties. 



Carnations here and there are of good 

 quality, though in much smaller num- 

 bers than the roses. Sweet peas are 

 on the down grade. They have been re- 

 inforced by New York state stock, 

 which is fine. Valley is a little less 

 scarce than it has been, due to lighter 

 demand rather than increased supply. 

 Easter lilies are coming back into their 

 old-time summer glory; the market is 

 firm at fair prices, the thing that has 

 not been said of them for a long, long 

 time. Most of the gladioli coming in 

 are America and they sell well at mod- 

 erate prices. There is a noticeable in- 

 crease in the receipts of asters, with a 

 tendency to improvement in quality. 



Tlie G-lorions Fourtb. 



There are two exactly opposite views 

 that are worth noting, regarding the 

 relation of our great national holiday 

 toward our business: 



The first view is that we get few holi- 

 days and should have more; that to ele- 

 vate our chosen calling and to make 

 the world respect us we should aim 



BERGER BROS. 



Flowers are not so plentiful, but we have them. 

 Quality good for July. 



Select Valley, Orchids, 



Easter Lilies, Maryland Roses, 

 Fancy Carnations, Gladioli 

 are Specialties now 



1225 RACE ST. PHILADELPHIA 



McBtlMi Tb« B«Tl<w when jpo write. 



for shorter hours and do our best while 

 at work. Those holding this view 

 closed on the Fourth of July, keeping 

 their places of business out of commis- 

 sion, so to speak, from closing time on 

 Friday until Monday morning. 



Those holding the opposite view be- 

 lieve that flowers are a necessity quite 

 as much as bread and butter. They 

 opened their places of business on the 

 Fourth of July for a short time in the 

 morning and by so doing filled a large 



number of small orders. They furtlier 

 argue that this brief opening on the 

 holidays enables them to market stick 

 for the producer that might others se 

 be lost, at a small sacrifice of time ; nd 

 effort. 

 Which is the correct viewt 



The Boston Convention. 



The annual meeting of the Society of 

 American Florists occurs this year i" 

 Boston, August 18 to 21, with the >ol- 



