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64 



The Florists' Review 



JUM 0, 1914. 



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Pacific Coast Department I 



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LOS ANGELES, OAL. . 



The Market. f 



Since the school exercises .iifijre fin- 

 ished trade has dropped oflf consider- 

 ably, funeral work being the peincipal 

 outlet for flowers. A few weddings antl 

 -small social affairs have occurred, but 

 the summer dullness may be said to 

 have started in good earnest and vaca- 

 tion talk is frequent. Roses, both out- 

 door and greenhouse grown, keep up 

 well in quality, but there is a falling 

 off in carnations. Good pinks are 

 scarce and thrips is getting its work 

 in on the red varieties. The demand 

 for valley has dropped off more than 

 fifty per cent, though it is still wanted 

 for corsage bouquets and some is used 

 in the better class of funeral work. 

 Orchids are not much in demand, nor is 

 the supply large. Boston ferns and 

 small coleus are fairly good sellers and 

 there is a considerable demand for 

 hanging baskets, preferably those with 

 a few bright bits of color in them. 

 Greens are plentiful, especially Aspara- 

 gus plumosus and Sprengeri. 



Club Outing. 



A "big, brilliant success" best de- 

 scribes the picnic of the Los Angeles 

 Horticultural Society, held at the How- 

 ard & Smith nursery June 28. It was 

 impossible to get the exact number, 

 but probably considerably over 400 sat 

 down to lunch in the big lath house. 

 The setting was fine for the purpose, 

 great kentias and other palms being 

 used, or rather the tables were spread 

 in the middle of the forest of kentias 

 grown in the lath house. They were 

 also liberally embellished with flowers 

 and the good cheer that Fred Howard 

 so well knows how to provide. It was 

 a brilliant spectacle when Jacob Diet- 

 erich, as master of ceremonies, ascended 

 his throne .and sounded the gong for 

 order preparatory to the speech of the 

 day by Herbert Goudge. Mr. Goudge 

 has the gift of oratory finely developed 

 and his speech was listened twwith the 

 attention such a one merits. Vari- 

 ous other speakers, including %e presi- 

 dents of the two societies^, Pasadena 

 and Los Angeles, filled in between the 

 excellent musical numbers by^Miss Elsa 

 Grosser, Miss Viola Diete/ich, Chas. 

 Winsel and others. 



Afterwards the tug of war>tt»ok place 

 on an elevation back of the lath house, 

 but although we know which way the 

 rope went, it is undecided who won. 

 Los Angeles county is a big place, even 

 when Pasadena is taken out of it, and 

 there are many big men in it — phys- 

 ically. One thing is certain, everyone 

 had a good time and there was not a 

 dissentient note in the chorus of enjoy- 

 ment. Among the prominent men in 

 the trade who were present I noticed 

 A. F. Borden, resplendent in a white 

 suit, the three Bodger "boys," father 

 and two sons; Chas. E. Morton, Fred 

 Sperry, Fred Hills, Marc Germain, J. 

 Reeves, H. W. Turner, Anton Soethout, 

 W. Pegg, John Blake, J. Menasco, John 

 Gordon, Walter Garbett, Wm. Grosser, 

 Harry Bailey, J. M. Teague, J. Ag- 

 geler and many others, most of them 



CALIFORNIA EVERGREEN CO 



Established Over Forty Years 



WHOLESALE FLORISTS and SUPPLIES 



' ■ I 



>,Cal. ( 



iO ) 



316 So. Broadway ) \ 380 Bush St. , 



LOS ANGELES, Cal. \ Two Stores ] SAN FRANCISCO 



Phone Broadway 2560 ) I Phone DoaXlas S896 



WARIMOUSIS, OAKLAND, CAI._ 



ALL CLASSES OF GREENS AND MOSS OUK SPECIALTY 



Mention Tbe Rerlew when yon miU^ 



Freesia Refracta Alba, ^-in., X-in. and lij^ Write for pries. 

 Asparasrus Plumosus Seed /77. . .$1.50 per ICOO 



Quantity prices on application. 



E N. GAGE CO., Inc., SZB S«. Bmdway, Los Angelei, CaL 



WHOLESALE FLORISTS 



NURSERYMEN 



Mention The Rerlew -when yon write. 



S. MURATA & CO. 



WHOLESALE FLORISTS-FLORISTS' SUPPLIES 



Phoi 



.F2e04. 



751 St. Broadway, LOS ANGELES, CAL 



Mention The Bertow trbcn yon write. 



