10 



The Florists^ Review 



Jolt 16, 1914. 



•* 



vertise him and, as noted above, serve 

 to indicate the extent of the telegraph 

 delivery service. Labels or tags are 

 an important part; if only a few are 

 available, they may be attached to 

 boxes, which are tied and tagged as if 

 for delivery and piled at one side of 

 the window. A few signs may be 

 added, but only one or two necessary 

 ones; the fewer the better. 



Flowers for Steamers. 



Those florists who wish to call especial 

 attention to the telegraph delivery of 

 orders for ocean steamers have an 

 opportunity for using other features. 

 Some retailers have placed in their win- 

 dows large colored pictures of newly 

 launched liners; these by their news 

 value draw more attention than they 

 otherwise would. Models of ocean grey- 

 hounds never fail to keep a crowd be- 

 fore the window studying out the de- 

 tails of construction, and while they 

 are there the spectators must naturally 

 assimilate the idea of wire delivery 

 if it is adequately presented in con- 

 nection. 



The display of telegrams in the win- 

 dow, as shown in the illustration on 

 this page, is a feature that has been 

 much used by Penn, of Boston. Henry 

 Penn is an enthusiastic worker for the 

 promotion of the telegraph business and 

 his firm is doing its full share to ad- 

 vance this line in Boston. "Flowers 



telegraphed to all parts of the country 

 at few hours' notice" is a slogan of 

 this firm in all their forms of adver- 

 tising. Mr. Penn believes the progress 

 of this line of the trade depends on all 

 the florists, in small towns as well as 

 in the large cities, getting in line and 

 developing the business in their vicin- 

 ity. The greater the number of florists 

 working for these orders and showing 

 their ability to handle orders from 

 other places the larger the business will 

 grow. 



In Calgary, Alberta. 



The window decoration shown here- 

 with was the work of A. M. Terrill, 

 Ltd., at Calgary, Alberta, and during 

 the three days that it was on view 

 attracted much attention and also drew 

 considerable business. In regard to this 

 display, Gerald Gibson, vice-president 

 and sales manager of the concern, said: 

 "Crowds gathered at the window both 

 afternoon and evening to study the 

 construction and satisfy their own in- 

 quiring minds as to what two flower 

 stores, two hemispheres, two real tele- 

 graph instruments, two telegraph poles 

 and so many bright, shining telegraph 

 wires really meant. Not satisfied with 

 outward observation, many people came 

 into the store and asked all manner of 

 questions about the service, with the 

 result that an order was secured then 

 and there. Never before has a florist's 



window in Calgary attracted so lauch 

 attention and aroused so much interest 

 from the public. The number of out- 

 of-town orders booked that week was 

 surprising, as well as the business that 

 is following, and we think thai no 

 florist could do better for himselt and 

 the florists' business in general than 

 to spend the small amount of ni iney 

 required to make such a window.' 



MASONIC WORK AT WASHINGTON. 



The funeral, at Washington, D. C. 

 last week of Alexander Stewart, gren. 

 eral superintendent of motive p.ivver 

 for the Southern railway, who dic.l in 

 France, and whose body was brought 

 to this country for burial, gave con- 

 siderable additional business to the 

 florists. In all seventy-three designs 

 were furnished and of these Gude 

 Bros. Co. filled fifty-five orders. In 

 the Gude work were nine square and 

 compass designs, five keystones, four 

 Knights Templar designs, four Knights 

 Kadosh designs, three Rose Croix de- 

 signs, three double eagles and five 

 Shrine emblems. The balance of the 

 pieces were funeral designs of the 

 standard styles. An interesting fea- 

 ture concerning this large order for 

 Masonic emblems in flowers was that 

 no two pieces were exactly alike, al- 

 though the main designs were stand- 

 ard. Each one of the nine square and 

 compass designs had a different back- 

 ground and was of a different shape; 

 and this was the same in the case of 

 all the other designs, although the 

 whole work was done in something 

 like six hours. To complete this order 

 in the specified time, the firm brought 

 in a number of men from the green- 

 houses and used all the regular men. 

 With the exception of the Masonic em- 

 blems, a large part of the flowers were 

 distributed among the different hos- 

 pitals after the funeral services. 



C. L. L. 



VARIOUS BUIiBOUS FLOWERS. 



Kindly let me know how the fol- 

 lowing bulbs are grown and how they 

 compare with Paper Whites as com- 

 mercial cut flowers: Allium Neapolitan- 

 um, ixias and Ornithogalum Arabicum. 

 How should cold storage valley be 

 grown during July and August? Would 

 it be unwise to force valley for the 

 market during the above months? 



W. M 



Telegraph Orders for Flowers Shown in Pcnn's Window, Boston. 



Allium Neapolitanum and Ornitho- 

 galum Araoicum can both be forced. 

 They are better, however, in the <ip«° 

 ground. The former is quite hardy; 

 the latter needs more protection- 

 Neither, however, is to be coni].ire(l 

 with the Paper White narcissus :i^ * 

 commercial flower. ^ 



Ixias succeed best in 6-inch av\ '' 

 inch pans in a cool greenhouse, i' t" 

 47 degrees at night. They are po; nla'' 

 with critical customers in early s\' in?- 

 but their sale is somewhat lin ■^^^' 

 For a 6-inch pan, nine to ten 1 n'*'^ 

 suffice. Cover one inch, keep ii' the 

 light all the time, and do not ' '^^"^ 

 up with loam or ashes as with t lip^ 

 or narcissi. 



Cold storage valley in the hot -i""' 

 mer months needs no bottom he.'ii- " 

 course. The house in which it is jroW 

 must be shaded and kept as coil as 

 possible. Coldframes can be uli!''^^'^ 

 if necessary. The demand for ^''^^^ 

 in July and August is comparatively 



