Jolt 16, 1914. 



The Florists^ Review 



29 



The Flowers that Withered 

 Yesterday 



might have been sold today had your 

 refrigerator kept them in condition. 

 Turn your loss into profit without 



delay, by installing a 



McGRAY 



Florists' Display Refrigerator 



The McCray keeps flowers fresh longer than any other. 

 Its system of refrigeration maintains an even temperature of 

 the proper degree for the preservation of cut flowers and entirely 

 eliminates the great loss that is caused by imperfect refrigera- 

 tion. 



The McCray is built to permit an attractive and inviting 

 display of your flowers, its various compartments being of dif- 

 ferent sizes to accommodate the different lengths of cut flowers. 



The interior linings ar'e of either opal glass, bevel plate 

 mirror or white enamel and are very handsome and easy to 

 clean. The exterior may be of any finish desired to match the 

 interior of your woodwork, or other fixtures. . ' 



The handsome appearance of the McCray is an improvement to any store and is a great stimulant for increased sales 

 and pleased customers. Investigate the McCray and ascertain why they are the best for florists. 



Send now for any of the foUowins^ FREE cataloffues: 



No. 73— For Florists. No. 50— For Hotels, Clubs and Institutions. 



No. 69— For Grocers. No. 91— Regular Sizes for Residences. 



No. 60— For Meat Markets. No. AH— Built to Ordjr for Residences. 



McCRAY REFRIGERATOR COMPANY 



668 Lake Street, ' KENDALLVILLE, IND. 



FOR BRANCH SALESROOMS IN PRINCIPAL CITIKS SU YOUR LOCAL PHONK DIRKCTORY. 



Mention The Review when yon write. 



Plants Sell Better 



when the ovly clay pots 

 are bidden by the at- 

 tractive and artistic 



EVKR-RKADY 

 POT COVKRS 



Stronc cardboard 

 foundation. Bestqaal- 

 ity waterproof crepe 

 paper, silk fiber ribbon 

 ties at top and bottom. 

 Firmly held with im- 

 proved metal fastenlnrs. Famished in four 

 colors and many sizes. Write for samples and 

 price list today. Send 10c for postage. 

 ETEB ■ BBADT FLOWIB POT COTEB CO. 

 146 Hnchea Atc, Buffalo. N. T. 



- Ment ion The BeTJew when yon write. 



*nd Rock creek. They -were attached 

 to a wagon, which was demolished 



Carnations are becoming scarce and 

 those that are still to be had are of 

 an inferior quality. Their place, how- 

 ever, is being taken by asters, for 

 ^nich there is a fair demand at from 

 ** to $2 per hundred. In many in- 

 stances, flowers from the eastern mar- 



ket 



Jire supplanting the local stock. 



'though the home-grown roses are 



Kood for this season of the year. East- 



•■n American Beauty roses have been 



n good demand and not enough of 



J'lese have been obtainable to fill all 



aers. A heavy rush of funeral work 



liiri''-.^- 'P^terially the sale of Easter 



Dp ^ V ^''^''^ brought an average of ^^^ 

 Jl^r hundred. Eastern Killarnevs have 

 tSl'^'} ^^^^^^ a°<i there was a healthy 

 wh t ^^^ ^^^^ roses. First quality 

 ,j,. ite roses are none too plentiful. 

 . er(> are more gladioli and this flower 

 soiling at from $4 to $6. 



How to Extract the Last Penny 

 of Profit from Your Blooms 



Cool them immediately after cutting— keep them all from drooping 

 and withering— and let every last one of them be aeen to the best 

 advantage, in 



United 

 Refrigerator Display Cases 



• • They Hold the Cold " 



Adapted to ice or United Ice Machines. The money you lose between cutting 

 your blooms and counting your profits would quickly pay for United Refriger- 

 ating Equipment— handsome, 



efficient, economical. 



Splendid new cata- 

 logue—in colors — on 

 the press. Drop a card 

 and have one reserved. 

 State whether you are 

 interested in ice or 

 mechanical refrigera- 

 tion. 



Ask for 

 CataloKue Q-6 



United Refrigerator and Ice 

 Machine Ca. kenosha, wis. 



Braicbts ia all »riaci»al cHiet la U. f . 



Mention The Review when you write. 



The interest manifest in the com- 

 ing S. A. F. convention is greater than 

 in any previous year and it is ex- 

 pected that this city will be repre- 

 sented by a large delegation. ' The 

 question on everybody's lips seems to 

 be, "Will I see you in Boston next 



month?" and the answer oiften is in 

 the aflirmative. The Washingtonians 

 will in all probability leave on the 

 boat which goes from Baltimore on 

 the Friday evening prior to the open- 

 ing of the convention. 



C. L. L. 



