38 



The Florists' Review 



Jdly 16, 1914. 



11 



PAOKS OF RITAILKRS' CARDS 



THIS department for the cards of 

 Leading Betail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Beview's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — ^before you forget it? 



J. J. BENEKB 



i'/FL.ORIST AND DECORATOR 

 ruoiOB cirr flowsrs. pi.a.i«t8 a.nd floral dbsignb 



Fob aw OaoAUov* 



ivia Oliti Stmsst 



ST. ix>uijs. HO. January 11, 



Florists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. T received through thio email advertisement, 

 froM January 1, 1918, to December 31, 1913, orders to the 

 aaouBt of $566.00. They came by mall and telegraph from 

 !•« York to San Franoleoo and from New Orleans to Minneapolis. 

 Since T allowed the aenders 20%, the record is as follows: 



Total value of order* 



Lees 301^ allowed eendere.. 

 Met value of ordere. 



•566.00 



Here ie an addition of 1458.80 in businesa which 

 oovld not etherwlee have been obtained and at an expense of 

 only $18.30. 



Since ay adwertieeaent appeared only in The Review 

 It goee to show what the retail floriets through the country 

 lose if they do not uee this medium of advertialng It alao 

 goes to ehow that The Review is not only there with e bia *P' 

 but that it bae three more big "R'b* - Readers - Reliability 

 Resultal 



ViMirB respectfully, ^ 



Akoadsstly prepired al 

 ill tines. 



Edwards Floral 

 Hall Company 



1716 Pacific Ave. 

 ATUNTICaiY. NEW JERSEY 



I Nurseries : Mediterranean and 

 Soatb Carolina Avenues. 

 Member Florists' Telegraph Delivery Ass'n. 



Your orden for ATLANTIC CITY, N. J, 



will b« carefnlly filled ton 



1505 Pacific Aw* 



Member ^lurista' Teteffrapb Delivery. 



PHIUPS BROS., 938 Broad SL 



NEWARK, N. J. 



Aitistk Floral Work and Long Stem 

 Beauties Our Specialty 



N EW JERSEY 



EDWARD SCCERY-PATERSON ud PASSAIC 



Member Florists' Telegraph Delivery Asaociation 



LANCASTER, PA. 



B. F. BARR & CO., Leadiflg riorists 



li 



THE ROSERY" 



LANCASTRirS QUALITY FLOWKR SHOP 



Lou Helen Dundore Moore 

 Lancastor. Pa. 



NONTCLAIR, N. J. 



MASSMANN, 

 Leadins Florist 



All Orders Promptly Attended to 



L. D. Phone No. 433 



KANSAS CITY. 



The Market. 



Business last week was all that could 

 be expected and nearly every florist in 

 the city reports an increase over last 

 year at this time. If business keeps 

 up as it has done during the rest of 

 the summer, there will be no cause for 

 complaint. Wedding work continues 

 and funeral work is heavier than 

 the usual run in the summer. There 

 is a good call for small basket work 

 and blooming plants for hospitals. 

 Stock is plentiful, especially of roses 

 and outdoor flowers, while there are a 

 good many carnations, but not too 

 many. Carnations are bringing as high 

 as $4 per hundred, and they are gooil 

 and worth the money. They come from 

 a high altitude, where it is quite cool, 

 and are first-class in every way. 



Last week showed a big increase in 

 rose stock, as plenty of it arrived here 

 from out of town. Mrs. Russell is the 

 best to be had on the market and is a 

 good seller at different times. There 

 seems to be a shortage in white roses. 

 Gladioli are coming in more plenti- 

 fully and help out a great deal in the 

 cut flower line. There are some fine 

 shipments sent into this city every day. 

 Asters have commenced to arrive; they 

 are better than usual for this time of 

 the year. Rubrum and auratum lilies 

 are plentiful. 



Various Notes. 



Henry Kusik & Co. report business 

 quite good. They had some nice gladi- 

 oli and asters last week, and are re- 



F LOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members Florista' Telegraph Delivery Association 



S. A. ANDERSON 



440 Main St., BUrrALO, N. Y. 



Anderson service means fresh, sturdy stock, 

 and prompt deliveries in Buffalo. Lockport, 

 Niagara Falls and Western New York. 



MKMBER OF THE FLORISTS' TEI.EOKAPH DBXIVERV 



riAKK FlilRKT scranton. pa. 



l/LAIUl, ILUIUOI, 124 ^TanhlDCton Ave. 

 Member Florists' Telejrraph Delivery. 

 Orders for Northeastern ' PennsylTanla filled 

 promptly. Usual discount. Bot^ phones Ho'. S4a4. 



^r'^rv schdltheis, florist 



Write, Phone or Wire CrPAMTnN PA 



612 Linden Street. OtluUllUn, 1 A* 



i%i r Ail il V an<> VICINITY 

 ULbAR| Rata Ucwdlyi. n«r<st 



Our Mattel "Business on 

 the sauare or no business." 



M. P. CHAMPLIN.'i*^^ 

 SCHENECTADY, N. Y. 



Pi owera and Floral Desigas tor All Occas ' eoj 

 CORNELL and WBLLS COLLBOBSai^ 



COITRAL NEW YORK ORDERS 



Dobbs * Son, Wktletttt sad Rttail Flaritts, ABbM ».M»t 



E Altoona, Pa. 



All Ordart CartfnllriBzMuUd 



