iff!; r^":r i-7: ,v '■•^ 



■ '• v;^ 



JVVX 23, 1914. 



The Florists' Review 



NOW IS THE TIME 



To get in line with new things. 



Daring the sammer when things are slack is the time the live florist 

 keeps his eye oat for the best and newest for the coining season. 



1914 Crop Now Ready for Delivery! 



AMERICAN PREPARED OAK SPRAYS 



Ckcrrjr R«d Golden Srown Natural Grean 



Colors are better than ever. American Oak Sprays have sprung into national favor 

 for decorations and all up-to-date florists use them. 



AMERICAN PREPARED BEECH SPRAYS 



Cbarrr Red 



Goldan Brown 



AMERICAN OAK SHRUBS 



Natural Groan 



Try our short Oak Sprays (in cartons) for wreaths and designs. 

 Used by the better florists. 



CYCAS LEAVES 



All Sisas 



Gnatt's prepared foliages are the best the market affords. 



MAGNOLIA LEAVES 



Brown Groan Rod and Purplo 



MEDIUM SIZED LEAVES 



Beautiful effects can be obtained by using 

 any of the above in your work. 



Sond ton conts in stamp* with tho nama of your jobbor for aamplos 



OSCAR LEISTNER 



■•Utnc AKont lor 



OVK GNATT, HAMMOMD, INO. 



Prapmror of Natural FoUasea 



319-321 W. Randolph Street, 



CHICAGO 



Meatlon The R»ylgw why yon writ*. 



Arrange your Fall advertising plans now, 

 write for full particulars. 



McNeff-Swenson Co. 



Higb-Grade Floral Publicity 

 224 South Michigan Avonuo 



Chicago, Illinois 



Mention The Reriew wh»B yoo write. 



feet, or sell above $1 per hundred. The 

 Klemand is light, many of the shipments 

 show the effect of the extreme heat 

 ^nd the tendency of values is down- 

 ward. Lilies and valley are plentiful 

 and prices remain at the low level of 

 a week ago. Few lilies go above $3 

 per hundred. Quality could not be 

 better. The surplus of sweet peas is 

 •enormous. Much of the stock deserves 

 no recognition and should not have 

 been sent to the market. The waste is 

 <leplorable. Orchids last week sold as 

 low as $5 per hundred. The supply is 

 far above the demand. The best gigas 

 only commanded 30 cents July 18. As- 

 ters are now among the daily arrivals 

 ^iii"! outdoor grown gladioli are com- 

 i'lfj; heavily. The market has settled 

 <l'>wn to the usual midsummer stagna- 

 tion. 



Various Notes. 



Karly closing seems to become more 

 g-neral and few of the wholesale cut 

 fl'wer stores are open after 4 p. m. 

 ^■■me close at 3 o'clock. Saturdays 

 h: ve become the least profitable days 

 Of the season. The Sunday trade is 

 '"!• The market might well close from 

 ^"on of Saturdays until Monday morn- 

 J-S- The vacation season is at its 

 1' ight. 



;S, 



BIG CROP SUMMER ROSES 



KILLARNEY QUEEN, v p^^ |00 



KILLARNEY. J Select, 22 to 24-inch $5.00 



WHITE KILLARNEY. { Fancy. 18 to 22-inch 4.00 



SUNBURST, ( Medium Long, 16 to 18-inch 3.00 



MILADY. \ Short. 10-to 14-inch 2.76 



RED RICHMOND. / ^^^^ ^^°^^^ ^ ^ 10-inch 2.50 



ROSES, OUR SELECTION, $2.80 p«r 100. 



Florists' Double Sweet Alyssum, 6 inches long 25c per 100 



Smilax $1.50 per doz. 



Asparagus Sprengeri 25c per bunch 



Asparagus Plumosus 25c per bunch 



We are cutting about 5000 Roses daily, all cut tight for shipping purposes. 



Come on with your orders. We have the goods. 



W. E. TRIMBLE GREENHOUSE CO., Princeton, III. 



M<>ntinn Ttn» Rpt1«»w when yon wr1t«». 



Everybody is talking convention. 

 New York is sure to send a record 

 crowd. The all-water route is the offi- 

 cial way of transportation. The Gar- 

 deners' Society will have a big delega- 

 tion on board. Secretary Ebel is book- 

 ing berths for its members. Chairman 

 Traendly has the Florists' Club's list 

 nearly completed. The boat will leave 

 New York at 5 p. m. Monday, August 

 17, and will arrive at Boston at 8 a. m. 

 Tuesday. 



The report from Flowerfield, L. I., 

 is optimistic this season, because of 

 the abundance of rain. L S. Hendrick- 

 son says shipments of blooms will com- 

 mence soon and that the outlook is 

 bright for both spikes and bulbs. 



George Cotsonas, president of the 

 New York Florists' Supply Co., was in 



GLADIOLI 



I can supply cut Gladioli now. 



E. E. STEWART 



BROOKLYN. - S MICH. 



Hantlon Th« R«Ti*w whcs yon write. 



New England last week on a business 

 trip. Andrew Cova, of this house, re- 

 turned from his European trip July 21. 

 "To the trade only" is Badgley, 

 Riedel & Meyer's announcement, made 

 permanent by the painted declaration 

 on the company's window. 



Aumer, Dierks & Arenwald report an 

 excellent season. Their warerooms are 



