88 



The Florists' Review 



July 28, 1914. 



11 4^ 



PAOK8 OF RKTAILKBB* CARDS 



THIS department for the cards of 

 Iteading Betail Florists— those 

 florists who have the facilities for fill- 

 Ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 diare of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if yon let your custom- 

 ers know you can perform this service 

 for them. To receive your share — ^well, 

 The Bevlew's department for Betall- 

 en' cards remains the one way of 

 getting prompt action on the order in 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



J. J. BBNBKB 



<«»Florist and Dbcorator 



OHOIOB cirr rutyrmum. plajitb amb floral obsions 



^ Fob Abb Oe«uBieva 



isie olitb stbbkt 



ST. liouxs. MO. January 11, 



rioriets' Publlehing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.30 for a 

 half Inch advertisement in the Retail Florists Department 

 Of The Review. I received through thio small advertisement, 

 froa January 1, 1913, to Deoember 31, 1913, orders to the 

 •■evBt of $566.00. They came by mail and telegraph from 

 H«w York to San Francisco and from New Orleans to Mlnneapolia. 

 Sine* I allowod tha aandera 20%, the record is as followa: 



Total value of orders 



Less 20% allowed senders.. 

 Met value of orders. 



I566.no 



Hara is an addition of $458.80 in business which 

 •oiild not otbarwlaa have been obtained and at an expense of 



only fie.ao. 



Slnca My advertlaaaent appeared only In The Review 

 It goee to show what the retail florists through the country 

 loaa If they do not use this medium of advartlalng It alao 

 goes to show that The Review Is not only there with a big "P* 

 but that It has three more big "R's" - Readers - Reliability « 

 Rasultal 



Vsurs respectfully. 



At s sis sM y preysw* •> 

 sUtisMS. 



Edwards Floral 

 Hall Company 



1716 radfic Ave. 



ATLANTIC CITY. NrWJBlSEV 



(Nnraeries: Hedltemnean and 

 Soath Carolina Avenoes. 

 Member Florists' Telegraph Delivery Ass'n. 



Yinr inlen for ATLANTIC GTY, N. J. 



will b* carefully fflltod b) 



1808 Pacific Ava. 



Member Florlats' Telegraph Delivery. 



PHIUPS BROS.. 938 Broad SL 



NEWARK, N. J. 



Artistic Floral Wori and Long Stai 

 Beauties Our Specialty 



N EW J ERSEY 



EDWUD SCEOY-rATEISM ai tiSSUC 



Member Florists' Telegraph Delivery AssociatioB 



LANCASTER, PA. 



B. F. BARR & CO., Leading Florists 



II 



THE ROSERY" 

 LANCAsnnrs quality flowoi shop 



Loa Helen Dnndore Moore 



NONTCLiUR, N. J. 



MASSMANN, 

 Leading Florist 



All Orders Prompt! t Attended to 



L. D. Phone No. 438 



BEADINQ, PA. 



Tbe Market. 



Continued rains and cloudy weather 

 have caused a shortage in nearly all 

 flowers, roses being about the only stock 

 in good supply. Carnations are over. 

 Gladioli and snapdragons are in fairly 

 good crop. Asters have not made their 

 appearance as yet. Greens, with the ex- 

 ception of smilaz, are plentiful. Busi- 

 ness is duU, but a few funeral orders use 

 up the cheaper grade of flowers. 



Various Notes. 



Mum planting is completed, and re- 

 pairing and rebuilding are now in order. 

 SeverS of the local florists are on their 

 vacations. Lee Arnold, the Wyomissing 

 grower, is spending his vacation at Sink- 

 ing Springs. L. Steckler and H. 0. 

 Huesman may be seen motoring to their 

 favorite streams in quest of the finny 

 tribe. 



Preparations have been completed for 

 the outing of the Betail Florists' Asso- 

 ciation, July 24. Convention matters 

 will be taken up at the association's 

 next meeting. H. C. H. 



NEW OBIJiANS. 



^ The Market. 



As in every other locality at this 

 time of the year, the florists' business 

 in all its branches is at a minimum. 

 An occasional wedding or funeral en- 

 livens the dullness among the retailers. 

 The long spell of heat and drought has 

 been practically broken within the last 



FLOWERS delivered promptly is 

 Buffalo. Niairara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members FlorisU' Telegraph DtHvery Association 



S. A. ANDERSON 



440 Main St., BUITALO, N. Y. 



Anderson service means fresh, sturdy stock, 

 and prompt deliveries in Buffalo. Lockport 

 Niagara Falls and Western New York. 



MEMBER OF THE FLOKISTS' TELEGRAPH DEI-IVCTV 



LLARH, llAIKluT, 184 Washington At*. 

 Member Florists* Telegraph Delivery. 

 Orders for Northeastern PennsylTania Slw 

 promptlj. Usual discount. Bot^ phones No. 24o4> 



SCHULTHEIS, FLORIST 



THE 

 rERNERY 



Write, Phone or Wire 



61 » Linden Street, 



SCRANTON, PA. 



Al mil il V «^ VICINITV 

 ULLAHj H. I. UcwellyB.FIorW 



Ow ■■•ttoi "Business on 

 the SQuare or no business." 



W. and W. FLOWER STORE 



•9 S. Mala St., WASHINOTON* PA* 



Wholesale and Retail Flnrists. ^ 



Wholesale and Retail ordors for ,^^ 



CUT rLowms, funeral DisiaNt. f^ 



hr telegraph will receire prompt attention •• 



II U O. ■■AIIVIM'«,Wllk— -Barf,^ 



E' Altoona, Pa. 



AU Ordsrs 0arsMll7 Bsssutsd 



