64 



The Florists' Review 



Jdly 23, 1914. 



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Pacific Coast Department 





SPOKANE, WASH. 



The Market. 



Ideal weather conditions may have 

 had something to do with business last 

 week; at any rate, it is a pleasant fact 

 that both weather and business have 

 been excellent. On Sunday, July 12, 

 the thermometers registered 99 degrees, 

 which is thQ highest temperature that 

 Spokane has known for many years. 

 Splendid rains have fallen regularly, as- 

 suring prosperity for the farmers and 

 the whole country as well. There has 

 been a notable increase of business, both 

 in funeral work and for other affairs. 

 The everyday, over-the-counter trade 

 has been good. The shipping trade has 

 kept many of the florists at their stores 

 far into the night. 



Various Notes. 



Philip Weil, representing the C. C. 

 Pollworth Co., called on the trade last 

 week. He reports the business situa- 

 tion throughout his territory as being 

 most encouraging and the prospects for 

 the coming season unusually good. 



L. B. Hill spent Sunday, July 12, at 

 Spirit Lake, Idaho, at the cottage of 

 F. A. Chase. Bathing conditions were 

 ideal and he has a splendid coat of tan 

 and blisters to show for it. 



Adolph Donart, of Coeur d'Alene, 

 Idaho, and Mrs. Van Doren, of Post 

 Palls, Idaho, were business visitors last 

 week. They report the summer planting 

 at their respective establishments to be 

 progressing nicely. L. B. H. 



LOS ANGELES. 



The Market. 



Again the mainstay of business has 

 been funeral work and it has been of 

 exceptionally high class. In all the 

 stores an unusual amount of activity 

 has been observed and it is helping July 

 so much that it will shorten the sum- 

 mer dullness. Many of the retailers 

 are on their vacations, but in the whole- 

 sale houses shipping business is above 

 the average, owing to the cool weather. 

 Rain in July is unusual in California, 

 but there were nice showers July 16, 

 that laid the dust and freshened up the 

 atmosphere. Orchids and lilies of the 

 valley have been in better demand, the 

 price keeping up well. Outdoor roses 

 are falling off in quality, but this does 

 not seem to help the price of the indoor 

 crop. Some growers are slaughtering 

 prices, while others are attempting to 

 hold them up, so that practically there 

 is no firm price and it is a case of get 

 what you can. Carnations keep up 

 fairly well, while the supply of outdoor 

 flowers generally is good. Growers are 

 getting in line with Boston ferns again 

 and the price is down. Sweet peas are 

 a little less plentiful and not quite up 

 to the high standard of a week or two 

 ago. Asters and dahlias are coming in 

 freely and there is still a good supply 

 of gladioli. 



Various Notes. 



Fred Hills and wife have been on a 

 trip to San Francisco, combining busi- 

 ness with pleasure. 



X sold ov«r 85,000 'ohrysantli«main 

 plants this SMtBon on my 1-lnoh ad In 

 tha Paolflo Coast Daitartmant of Hi* 

 RoTla^^. Of oourae tbat paid ma ^rell 

 and I am vary plaasad. Tou will haar 

 from ma acaln as soon as I can ^^ork 

 up stock.— Frank Wllbalm, R. W. D. 

 No. e, Los Ancslas, Cal., June 18, *14. 



J. R. Fotheringham, representing F. R. 

 Pierson Co., Tarrytown, N. Y.; S. S. 

 Pennock-Meehan Co., Philadelphia; 

 Storrs & Harrison Co., Painesville, 0., 

 and other well known firms, has been 

 calling on the trade during the last 

 week. 



The Freeman-Lewis Co. reports good 

 business, considering the season. "C. 

 Lewis leaves for his vacation at once, 

 but this he will spend as an actor with 

 a moving picture concern. Mr. Lewis' 

 histrionic abilities are well known; we 

 have all seen him exercising them on a 

 recalcitrant customer. We have also 

 heard rumors of his success when his 

 basso-profundo voice was added to his 

 splendid stage presence and his Adonis- 

 like features, but we are all anxious to 

 know how he will come out when the 

 searchlight of the "movies" is turned 

 upon the latter and the persuasive tones 

 of the former are not heard. Mr. Free- 

 man has chosen the less exciting pastime 

 of deer hunting as a respite from busi- 

 ness cares. 



Walter Armacost started July 16 for 

 a five weeks' vacation in the hills, tak- 

 ing Mrs. Armacost and family along. 

 Mrs. Armacost has been on the sick list 

 for some time, but is feeling much bet- 

 ter now and doubtless her vacation will 

 set her up in health. 



Frank Lichtenberg says business was 

 slow the beginning of the month, but 

 good funeral work has been plentiful of 

 late. I found everyone busy when call- 

 ing, some pieces of valley and orchils 

 looking fine. 



Albert Knopf and F. Borden, of the 

 Eedondo Floral Co., both say they have 

 to cut their vacations short this year, 

 owing to the stress of business. 



Howard & Smith had a great deal of 

 good work for the Henderson Hayward 

 funeral. Among the pieces was a beauti- 

 ful spray of orchids and valley. 



H. W. Turner met with an accident to 

 his car July 15 on Stephenson street in 

 a press of traffic. His front axle was 

 twisted, but no one was hurt. 



Nelson & Young are running the 

 store formerly run by T. F. M. William- 

 son, at Figueroa and Washington 

 streets. They are building a lath house 

 back of the store and carrying out sev- 

 eral improvements inside which will en- 

 able them to run it as a first-rate, up-to- 

 date store. 



Leon A. De Stoute left here July 11 

 for a buying trip in Europe in the in- 

 terests of Howard & Smith, E. Rust and 

 the Germain Seed & Plant Co. 



Miss Rohr, who has been out of busi- 

 ness for a short time, has opened a store 

 in connection with C. Winsel's nursery, 

 on Washington street. 



C. A. Brunger has decided to put his 

 new purple sweet pea, Monrovia, on the 

 market. He has not a large quantity of 

 seed, but what he has is carefully se- 

 lected, for Mr. Brunger is an old florist 

 and knows the value of keeping only 

 the best. The color is one that appeals 

 to everyone and it will be especially 

 suitable for funeral work. 



C. Gutting, of the Superior Nursery 

 Co., has returned from a hunting and 



CALIFORNIA EVERGREEN CO 



Established 1874 



WHOLESALE FLORISTS and SUPPLIES 



316 So. Broadway 



) \ 380 Bush St. 



LOS ANGELES, Cal. \ Two Stores SAN FRANCISCO 



Phone Broadway 2369 ) ' Phone DouKlas 5806 



WARIHOUSES. OAKLAND, CAL. 



ALL CLASSES OF GREENS AND MOSS OUR SPECIALTY 



Mention The Bcrlew when yon write. — 



Freesia Refracta Alba, fi-in., X-in. and up. Write for prices. 

 Asparagus Plumosus Seed $1.50 per 1000 



Quantity prices on application. 



H. N. GAGE CO., he, • - S36 St. Bwadway, Lot Angelei, 01. 



WHOLESALE FLORISTS :: NURSERYMEN 



Mention The Rerlew when yon write. 



S. MURATA & CO. 



WHOLESALE FLORISTS-FLORISTS' SUPPLIES 



751 So. Bitadwty, LOS ANGEUS, CAL 



Pboii* Main 2»S7-F26<^«. 



Mention The BerlMr wbn yoo write. 



