JvhX 80, 1914. 



The Florists' Revietv 



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Ready for Business in the Office of tlie Knull Floral G>., Tampa, Fla. 



of the winter-flowering type of sweet 

 pea, and all of the old grandifloras are 

 well known. In place of the old type 

 we now have the new winter orchid- 

 flowering. Whoever has grown this 

 kind will never return to the old 

 grandiflora. The principal thing now 

 is to select the best selling colors. So 

 far the bicolor has always sold' best. 

 Of this variety we now have the Pink 

 and White Orchid, which have no equal 

 for midwinter flowering. In white 

 there are the White Orchid, Bridal 

 Veil, Venus and Mrs. M. Spanolin. In 

 lavender the best are Lavender Orchid, 

 lavender pink; and Lavender Nora, 

 which is a clear lavender and of the 

 winter Unwin type. It is of good 

 size, and averages as large as any of 

 the orchid-flowering type. In light 

 pink we have Mrs. A. A. Skach, Mrs. J. 

 Manda and Dolansky Orchid. In dark 

 rose there are the Orchid Beauty and " 

 President Wilson. These have no equal. 

 The best in orange pink is the Orange 

 Orchid, but to this the Orange Nora 

 and Orange Bird are close seconds; 

 the latter two are of the winter Unwin 

 type. 



"The colors just mentioned are the 

 best to grow in large quantities. There 

 is little demand for the dark blue, pur- 

 ple, red or variegated. In the dark 

 blue, the new orchid-flowering Mrs. M. 

 Anderson is the best, following the 

 Blue J^y of the winter Unwin. In red, 

 the Red Orchid is the best. All light 

 pink, dark rose and salmon pink vari- 

 eties produce much brighter colors if 

 "lade to bloom after the middle of 

 January, when the weather is sunnier 

 tlian in December." 



"ALL LIT UP." 



The caption applies, not to the smok- 

 ei*, but to the genuine Tampa "smoke" 

 ^hich he enjoys, in the accompanying 

 •llustration. There is no doubt of its 

 being a genuine Tampa, for it was 

 treshly made in Tampa, Fla., the home 

 town of the smoker, F. A, Knull, who 

 is shown seated in the office of the 

 Knull Floral Co., in room 6, Court Ar- 

 <':ide. The look of contentment on his 

 (•<>untenance may be due to the cigar; 

 I-^'rhaps it is due to the prosperity of 

 tlie Knull Floral Co., for this company 

 ^oes a thriving business, both at this 

 oifice and at its greenhouses, at Tampa 

 •""id Madison avenues. 



AN OLD-TIMEB OF LONG ISLAND. 



Well known to the trade in New 

 York through the high quality of the 

 stock he sends to that market and 

 through his long connection with this 

 line of business, is C. Schmieg, of Elm- 

 hurst, L. I., who is shown in the illus- 

 tration on page ]4. Mr. Schmieg is 

 one of the leading grower^ of pansies, 

 bachelor's buttons, hardy pinks, etc., 

 for the New York market. This like- 

 ness of him is presented to readers of 

 The Review . through the courtesy of 

 Fred W. Wagenfohr, manager of Her- 

 mann's Seed Store, New York. 



OLSAN'S ONE-FIECE BUILDING. 



Here we see the corner of Main and 

 Kellogg streets in the thriving little 

 agricultural anJ educational city of 

 Ames, in Iowa. It is the building of the 

 Olsan family — a home-made building 

 erected without the aid of architect or 

 contractor. Basement and two stories, 

 50x100, in it there are thirty-five tons 

 of steel for reinforcing the concrete, 

 but the building, from foundation to 

 roof, was cast in one piece. Ames is 

 in the region of big winds, but, as Mr. 

 Olsan says, ' ' the only way a cyclone 

 can move this building is to roll it." 



Down in the corner in t)it^idj^BE»gii<nntd 

 is a copper box, placed t|tM|^?i^>- ap- 

 propriate ceremony. In 'Oj^V^Cl^ ^ 

 copy of the latest issue of^ Vhw ^ i ^€fr} 

 placed there as the record of the state 

 of the industry li*' the year of Our 

 Lord one thousand nine hundred eleven. 

 The building never has been given 

 its coat of outside finish, all that it 

 needs to make it look like the work 

 of a master builder — Mr, Olsan says 

 he "still must sell a few carnations 

 yet." Some day, when Ames is a 

 metropolis, the Olsian block may pierce 

 the sky, for the walls are thick enough 

 to carry piled on stories. 



The Olsan family is one of the best 

 known in Ames. The father is a shrewd 

 little son of the soil, ,^hose twinkling 

 eyes, sparkling behind a bushy white 

 beard, give an instant impression of 

 sound common sense and great good 

 humor. He has five sons and two 

 daughters. They run the business with- 

 out outside assistance. The daughters 

 run the Ames cafe, otherwise Olsan 's 

 lunch room, which occupies one of the 

 stores in the Olsan block. You can see 

 them standing in the door in the pic- 

 ture. The flower shop and seed store 

 occupy the other half of the building. 

 The greenhouses, 15,000 feet of glass, 

 and the nursery are at Olsanville, just 

 outside of town. There will be more 

 ylass there in 1915. 



HYDRANGEA LEAVES BLIGHTED. 



I enclose some leaves of Hydrangea 

 Hills of Snow, and should like to have 

 your opinion as to the trouble from 

 which they are suffering. They were 

 planted a year ago last spring and 

 since then have done only moderately 

 well. Last season the leaves were not 

 80 badly blighted. They are blooming, 

 but only indifferently. W. A. S. 



The hydrangea leaves suggested that 

 the plant from which they were taken 

 was too dry at the root and not suf- 

 ficiently nourished. In well enriched 

 soil of good depth I have never seen 

 Hydrangea Hills of Snow have such 

 leaves as those forwarded. I think 

 more water and a generous mulch of 

 well-rotted manure in the fall will im- 

 prove your plants. Also be sure not to 

 forget to prune them back well before 

 the growing season commences. 



C. W. 





''>7>«^^^Sr- 



Home-made Monolithic Building of F. J. Olsan & Sons, Ames, la 



