22 



The Florists' Review 



July 30, 1914. 



NOTICE. 



It is impossibl* to guaraata* 

 tka ioaartioB, discontinuanca 

 or altaratioD of an7 advartUa* 

 mant unlaas inBtructions ara 

 racaiTod b^ 



5 P. M. TUESDAY. 



hjex to AdYertisen, Pafe 102. 



•.aCONTENTS.aa 



Keep Your Store and Your Store Will Keep 



You (Ulus.) 11 



Mangel Makes Commotion (iUus.) 12 



Business Embarrassments 12 



Samaritan Is Victimized 12 



Plerson's Palace (illus. ) 13 



Ohio Gladiolus Show 13 



Canadians to Meet 13 



A Call for Funds 13 



Laurustinus Not Flowering 13 



Sweet Peas 14 



— Expert Advice on Sweet Peas 14 



C. Scbmieg (portrait) 14 



"All Lit Up" (lUus.) 15 



An Old-timer of Long Island 15 



Olsan's One-piece Building (ilius. ) 15 



Hydrangea Leaves Blighted 15 



Seasonable Suggestions 16 



— Calias 16 



— Poinsettias 16 



— Begonias 16 



— Hydrangeas 16 



— Cyclamens 16 



Ferns , M 



— Ferns and Asparagus 16 



— Ferns With Other Plants 16 



— It Is Nephrolepis Piersoni 16 



Lawn Vases Good Sellers (iilus. ) 17 



Roses With Other Flowers 17 



Propagating Dracaenas 17 



Wistarias Not Flowering 17 



Poinsettia Cuttings Rotting 17 



Asters for Christmas 17 



Carnations 18 



— More Variety Wanted 18 



Height to Hang Thermometer 18 



Poultry Manure for Plants 18 



Orchids 18 



— Profits in Orchids (ilius.) 18 



— Seasonable Notes IS 



Spanish Iris 19 



The Waste of Printing 19 



Newsy Items From All Over 20 



Mainly About People 20 



Obituary 21 



— Theodore Boelt (portrait) 21 



— Thomas Mansfield 21 



— Ruby Bartholomew Leslie 21 



— Gottlieb Steinbrenner 21 



— Martin M. Cummings 21 



— George H. Keyes 21 



Red Spider on Hardy Phlox 21 



What Is Advertising? 22 



Treating All Alike 22 



Honorable Mention 22 



Our European Correspondent 22 



Chicago 22 



Boston 27 



Philadelphia 30 



New York 32 



St. Louis 38 



Washington, D. C 43 



Pittsburgh 45 



Steamer Sailings 47 



Seed Trade News 54 



— Harrtsli Arriving 54 



— The Dutch Bulbs 54 



— Non-warranty Upheld 56 



Disclaimer Case Appealed 56 



— The Government Seed Shop 58 



Vegetable Forcing 60 



— Club Root on Cucumbers 60 



— Blight on Cucumbers 60 



Milwaukee, Wis 60 



Detroit 62 



Pacific Coast Department 64 



— Portland, Ore 64 



— Los Angeles 64 



— Spokane, Wash 64 



— Seattle, Wash 65 



News of the Nursery Trade 68 



— Much Advprtising Needed 68 



— The New England Quarantine 68 



— Promising New Fruits 68 



— Davey Gets Injunction 68 



Nashville, Tonn 68 



Brampton, Ont 70 



Hartford, Conn 72 



College Station, Tex 74 



Baltimore 85 



Pawtucket, R. 1 85 



Greenhouse Heating 86 



— The Coal Market 86 



— A Honse for Pot Plants 87 



— A Utah Carnation House 88 



— An Addition for Lettuce 88 



Cleveland 90 



Glen Cove. N. Y 92 



Newport, R. 1 92 



Providence, R. 1 94 



Kansas aty 96 



Cincinnati 98 



Toledo 100 



Establtehed, 1897. by G. L. GRANT. 



.Published every Thursday by 

 The Plokists Publishing Ck)., 



630-660 Oaxton Building, 



608 Soutb Dearborn St., Chicago. 



Tele.,fiarri8on 6429. 



Registered cable addrees, 



florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897. at the poet-ofBce at Chi- 

 cago, IlL. under the Act of Blaroh 

 3. 1879. 



Sulwcrtptlon price. $1.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertising rates quoted upon 

 request. Only strictly trade ad> 

 vertlsingr accepted. 



-*""■'■■" ....y.p-.r-« 



SOOIETT OF AMEJUCAH IX0XI8T8. 

 Inoorparatcd by Aot of OoarraM, Marfik 4, 1901. 



Officers for 1914: Presldoot. Tbeodor* Wlrth, 

 Minneapolis; Tice-prssldent. Patrick Welch. Boa- 

 ton; secreury. John Young, 63 W. 28*b St.. Now 

 York City; tt«anirer, W. F. Kastlnc. Buffalo. 



Thirtieth annual oonTentlon, Boston, Mass.. 

 August 18 to 21. 1914. 



EESULTS. 



We give them. You get them. 



We both have them. 



The average salesman says what he 

 must to get the order, while the average 

 advertiser does his level best to fill mail 

 orders in a way that will bring a repeat. 



What this trade wants is not so much 

 better business as it is better business 

 methods. Careful business methods con- 

 serve what one has; careless methods 

 fritter it away. 



Give good stock and good service and 

 you will be recalled favorably, even if 

 you do charge more than the other fel- 

 low. Cut the quality and service to fit 

 the price and you lose, for quality is re- 

 membered long after price is forgotten. 



It is one of the interesting features of 

 the year to date that florists generally 

 have enjoyed a better business than has 

 been the case in most other lines. Be- 

 yond question, there has been a sharp re- 

 cession in general business — the decreases 

 in railroad gross earnings are enough to 

 prove that — but the florists' trade has, 

 on the whole, been as good as ever. The 

 decreases in certain places, due to acute 

 local conditions, have been fully made up 

 for in other sections, where the apprecia- 

 tion of flowers is spreading rapidly. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bbther of annual renewal by 

 sending The Eeview $2, $3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO YEARS.. 

 Crossley, Robert, Mansfield, Pa. 

 Lutz, Ernest L., Boonvllle, Ind. 

 Langohr, M., Bozeman, Mont. 

 Wealthy Avenue Floral Co., Grand Rapids, 

 Mich. 



The Eeview stops coming when the 

 subscription runs out. The new green 

 notice with the last copy tells the story. 

 No bills are run up; no duns sent. 



OUE EUROPEAN REPRESENTATIVE 



Early in the morning of July 2 1 

 made a call at the Berlin Flower Mar- 

 ket, which consists of a large building, 

 with no partitions, but divided into 

 small stalls where the growers them- 

 selves sell their products. The market 

 contains a comprehensive selection of 

 really fine plants. In the cut flower 

 department, roses constituted the bulk 

 of the stock. With few exceptions, 

 these^are grown outdoors and are short 

 and stocky, I found some excellent 

 Kaiserin and Killarney in white, Ulrich 

 Brunner in red and Caroline Testout in 

 pink. 



In the afternoon I visited the green- 

 houses of W. Lohr, at Nowawes, as I 

 had noticed that his roses were among 

 the best in the Berlin market. This 

 gentleman has extensive rose plantings, 

 mostly outdoors, and all arranged so as 

 to be watered with a sprinkler system, 

 as artificial watering seems to be essen- 

 tial for the sandy soil in this locality. 

 Mr. Lohr married a London lady. He 

 speaks fairly good English and can also 

 read it, so he asked me which was the 

 best American trade paper. Upon my 

 recommendation of The Eeview, he 

 asked me to order it for him, which I 

 herewith do. 



Saturday, the glorious Fourth, we 

 celebrated with the American colony at 

 Gruenau, a suburb of Berlin, and next 

 day we started on our big tour down to 

 Mailand, or Milan, Italy. 



Albert F. Amling. 



WHAT IS ADVERTISING? 



Here is a new definition of advertis- 

 ing that to florists will seem partic- 

 ularly apt: 



' ' Advertising — the force which en- 

 ables the modern business man to dis- 

 regard the distance between himself 

 and his prospective customers." 



TREATING AIiL AIiICE. 



What would you think of a florist 

 who took ice from every iceman in his 

 town — just because they were icemen? 



Yet it would be much more sensible 

 than the policy of advertisers who 

 give an order to every publication that 

 asks for it — without regard to circula- 

 tion. "Give" is used advisedly. 



CHICAGO. 



The Market. 



Business is decidedly quiet, more 

 quiet than it has been at any time this 

 month or this season. With few ex- 

 ceptions, everybody is taking in less 

 money than a year ago at this time; 

 perhaps not much less, but there is no 

 snap in business and typical vacation 

 conditions prevail. 



The supply of stock is a great deal 

 heavier than it ever before has been 

 in summer; indeed, the supply this 

 week is much heavier than the market 

 ever before has had in the last week 

 of July. Probably it is the unusually 

 heavy supply that is responsible for 

 the weak state of the market. The 

 demand this summer has not increased 

 anything like in proportion to the sup- 

 ply. The result is that prices suffer; 

 one must handle, at wholesale, consid- 

 erably more flowers than a year ago 

 to realize the same money. The depre- 

 ciation is particularly heavy on roses. 

 Last year good roses were not particu- 

 larly abundant at this season and those 



