88 



The Florists' Review 



JuLV 30. 1914. 



11 



f^ ^v J. J. BBJVBKB '] 



^FliORIST AND DBOORATOlt'' 



CHOICK COT VLOWSRS. i>I.A.NT8 Atn PLOR AI. DB«IONS 

 ^ l^ea Aa,t, Oooasiovs 



isi« ot.iTs svasBT 



PAOX8 OF RKTAILKR8' CARDS 



THIS department for the cards of 

 Leading Betail Florists— those 

 florists who have the facilities for flll- 

 ing the orders sent them by othpr 

 florists — ^has made possible the recint 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for ^ all time and so 

 helpful that its volufeie will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? You c«i send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — ^well, 

 The Beview's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Wliy not send your order today — 

 now — before you forget it? 



T 



ST. LOUIS. MO. January 11 » 



Ploriats' Publlehing Co., 



Chicago, 111. i « i- 



Gentlemen: ' 



Dxiring the past year I paid you ^18.20 for a 

 half inch advert ise'nent In the Retail Florists Department 

 of The Review. I i^ecelved through thio email advertisement, 

 from January 1, 1913, to December 31, 1913, ordure to the 

 •mount of $566.00. They came by mail and telegraph from 

 M«« York to San Frnnolsoo and from New Orleans to Minneapolis. 

 Since T allowed tha senders 20%, the record is ae follows: 



Total walue of orders 



Less 30)t allowed eenders.. 

 Wet value of orders. 



1566.00 



Hsrs Is an addition of |453.80 In business which 

 oould not etbsrwlss have been obtained and at an expense of 

 only $18. ao. 7 



Since my advert lesment appeared^nly in The Review 

 It goes to show what the retail florlets through the country 

 lose If they do not use this medium of advertising It also 

 goee to ehow that The Review is not only thsrs with s big *R* 

 but that it has three more big *R*s" - Rsaders - Reliability - 

 ResultsI 



Hsurs reepectfully, ^ 



Alsstestly prepirai si 

 slltiaies. 



Edwards Horal 

 Hall Company 



1716 radfk Ave. 

 ATIANTICCITY, NHV JERSEY 



Nnneries : Mediterranean and 

 South Carolina Avenues. 

 Member Florists' Telegraph Delivery Ass'n, 



Your orden for ATLANTIC CITY, N. J. 



will b* caraffuily ffllUd bi 



1S05 Pacific Avs. 



Member Florists' Telegraph Delivery. 



PHILIPS BROS., 938 Broad SL 



NEWARK, N. J. 



AftisUc Floral Work and Long Stem 

 Beauties Our Specialty 



N EW JERSEY 



EDWAKD SCEERY-PATERSON tid PASSAIC 



Member Florists' Telegraph Delivery Associatioa 



LANCASTER, PA. 



B. F. BARR & CO., Leading Florists 



II 



THE ROSERY" 



VANCASTnirS QUALITY FLOWER SHOP 



Lou Helen Dundore Moore 



NONTCLAIR, N. J. 



MASSMANN, 

 Leading Florist 



All Orders Promptly Attended to 



L. D. Phone No. 43S 



ST. LOUIS. 



The Southwestern Market. 



Business at the wholesale houses con- 

 tinues about on the usual summer level, 

 for the local trade only, as shipping 

 trade has lost out completely these hot 

 days. Light-colored stock had a good 

 demand, as the large buyers had con- 

 siderable funeral VFork last week. The 

 feature of the market was good re- 

 ceipts of asters, not of tar fancy 

 grades, but just ordinary sorts in all 

 colors. The supply of roses at the 

 wholesale houses has been large. There 

 was a good supply of Mrs. Bussell and 

 Killarney Brilliant, and also of extra 

 good Beauties in all lengths. The great 

 bulk of the stock, however, consisted of 

 Killarney and Kaiserin. These are be- 

 coming better each week as to stem 

 and flower. Carnations are exceedingly 

 scarce; that is, the fancy sorts, but 

 the ordinary grades are plentiful. Gla- 

 diolus spikes are coming in heavily. 

 America, Chicago White, King and Au- 

 gusta had an excellent demand, but the 

 market contains thousands of the com- 

 mon sorts and these are selling cheap- 

 ly; almost any price will buy them in 

 thousand lots. Easter lilies and Shasta 

 daisies had an excellent demand. Our 

 growers still are praying for a few 

 days of rain, which would do a world 

 of good to outdoor stock. Outside of 

 ferns and asparagus, there was little 

 demand for anything in the green line. 



The Picnic. 



The event of the year among the flo- 

 rists took place at Bamona park July 



FLOWERS delivered promptly in 

 Bufhdo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster auid 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members Florists' Telegraph Delivery Auociation 



S. A. ANDERSON 



440 Main St., BUFFALO, N. Y. 



Anderson service means fr«>8h. sturdy stock, 

 and prompt deliveries in Buffalo. Lockport. 

 Niscara Falls and Western New York. 



MEMBER OF THE FLORISTS' TELEGRAPH DELIVERY 



CLARK, iL^RlST, is* Wai>hinrton Ave. 



Member Florists' Telegraph Delivery. 

 Orders for Northeastern Pennsylvania filled 

 promptly. Usual discount. Both phones No. 2S4S4. 



Z.,« SCPLTHEIS, FLORIST 



Write. Phone or Wire CrB A NT AM P A 



61 a Lindan Street, OtlUiniUn, lA. 



OLEAN, N.Y. 



and VICINITY 



Ucwdlya, norist 



Ow Motto: "Business on 

 the aauare or no business." 



W. and W. FLOWER STORE 



•9 S. Main St., WAtHINQTON, PA. 



Wholesale and Retail Florists. 



Wholesale and Retail orders for 

 CUT PLOWniS, rUNCRAL DISIONS/aMi 



by telegraph will receive prompt attenti<m %t 



I RA Q. ■■AltVIM'S,Wllfcea.BaiTa,P«. 



E Altoona, Pa. 



AH Ordari Oaratullr BzMutad 



