JULX 30, 1914. 



The Florists^ Review 



■ J J I i^fo^ 



We are 

 up Noney 

 our Advertisers 



We wish to compliment you od the business 

 getting ability of your paper. It is with much 

 pleasure that we write that the RESULTS of 

 our Easter specialty ads in The Florists' Review 

 have been very LARGE and EXCEEDED OUR 

 EXPECTATIONS. Orders coming from all parts 

 of the country show that The Review is read 

 EVERYWHERE. ^^ ^^^^ ^q^ 



J!he Annual Special 



CONVENTION NUMBER 



WILL BE ISSUED AUGUST 20 



It will contain a full report of the Big Boston Convention — trade 

 NEWS — the account of events that have just happened — NOT text copied 

 from histories and gfeographies* in competition with hotel sruide books. 



These Special Numbers of The Review have become an institution in the trade. No advance in 

 rates: $1.00 will buy an inch; $30.00 will buy a page — subject to contract discounts. We want 

 your patronage — according to your needs — but we want TtlE COPV EARLY. 



if you want to reach the whole Trade before the visitors start for 

 the Convention see to it that you have strong: advertisements in 

 the Pre-Convention issues of August 6 and 13. j* jt j» jm 



FLORISTS' rUBLISIIING CO., 



530 CAXTON BUILDING CJlAChCti 

 SOS S. DEARBORN ST. Vnil/Allll 



