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NOVEMBEK 12, 1014. 



The Florists' Review 



35 



«tem classes, as fresh blooms with good 

 foliage generally capture the most 

 points. 



Make sure that each variety is cor- 

 rectly labeled, 



QUEEN MABIE. 



For four years Herman Bros. Co., 

 Council Bluflfs, la., has grown a light 

 magenta pompon which now has been 

 named Queen Marie, choosing the name 

 of O. H. Herman's youngest daughter. 

 The variety was obtained from the Pa- 

 cific coast and has proved quite profit- 

 able, both as a cut flower and as a pot 

 plant. 0. H. Herman recently has 

 been exhibiting the variety to growers 

 and the accompanying illustration was 

 prepared from flowers brought to Chi- 

 cago by him. 



POMPON AND SINGLE MUMS. 



[A paper by Fred H. Lemon, of Richmond. 

 Ind., read at the Indianapolis convention of the 

 Chrysanthi'mum Society of America, Novem- 

 ber 7, 1914.] 



Looking back over the interesting 

 history of the Chrysanthemum Society 

 of America, a thought which occurs to 

 one over and over again is the long list 

 of noteworthy men who have honored 

 this society with papers and lectures on 

 various subjects of interest to the mem- 

 bers. How naturally you think of the 

 Chrysanthemum Society when you 

 come across such names as Elmer 

 D. Smith, A. Herrington, Prof. Cow- 

 ell, C. Harmon Payne, Wm. Scott, 

 Edwin Lonsdale, Mr. Wells, C. W. John- 

 son, and on through a long list — men 

 who really know about chrysanthemums 

 and who have given freely of their 

 knowledge, first for the benefit of the 

 Chrysanthemum Society, but always 

 with the result of an uplift extending 

 throughout the entire trade! Consider 

 also the incalculable value of the se- 

 ries of articles appearing every year in 

 our trade papers — articles of such prac- 

 tical merit as to constitute a textbook 

 covering the entire subject of chrysan- 

 themums from the cutting bed to the 

 customer. 



Taking all these things into consider- 

 ation, it is not possible that I should 

 be able to add anything of permanent 

 value to this marvelous record. It was 

 therefore with great hesitation that the 

 invitation of your honorable secretary 

 was accepted, and only the realization 

 that the members of this society would 

 not expect anything of great value 

 made me decide to try to write some- 

 thing of interest. 



Beasons for Society's Existence. 



I do believe, however, that a condi- 

 tion confronts this society altogether 

 diflferent from the condition which ex- 

 isted at its inception and organization, 

 or even the condition existing ten 

 years ago. In the original constitution, 

 which was adopted away back there in 

 the middle nineties, there were five ob- 

 jects named as reasons for the society's 

 existence. All these five "objects" ap- 

 plied primarily to production and im- 

 provement in culture. Only in Section 

 3 we find that one of the objects was 



to improve the methods of culture, 

 and to increase its use as a decorative 

 flower." How this last clause hap- 

 pened to slip in, I do not know, but 

 today I believe, with all the strength 

 of conviction, that that little hidden 

 clause contains the germ of the future 

 growth and usefulness of the C. S. A. 



The New Pompon Cbrysanthetnum, Queen Marie. 



I believe that getting the millions of 

 Americans to know chrysanthemums 

 with an intelligent familiarity is, or 

 ought to be, the greatest object of this 

 society. 



Any exhibition, no matter how grand 

 the display, no matter how the expense 

 is met, is a potential failure if it does 

 not draw to its doors thousands of the 

 more cultured people of the community, 

 and, of even greater importance, show 

 them new and beautiful ways of using 

 chrysanthemums, as well as make them 

 marvel over the glorious giant blooms. 



Throughout the entire fabric of our 

 business the paramount problem has 

 changed during the last decade from the 

 oft-repeated question of, ' ' How can we 

 best produce the stock to meet the leap- 

 ing and bounding demand?" and has 

 become one of reaching and teaching 

 the great American public to appreciate 

 our wonderful product. 



Artistic Use of Small Mums. 



This change is no less true in chrys- 

 anthemums than in other lines, and I 

 believe that in the pompons and sin- 

 gles we have a class which will assist 

 us greatly in our appeal to the public. 

 The deep-seated conviction that such 

 a change has come to pass in our busi- 

 ness must constitute the only valid ex- 

 cuse for my appearing before this body 

 of men, all of whom are able to teach 

 me about chrysanthemums. 



As a small-town fiorist who grows aqd 

 sells his own fiowers, I see in the single 

 and pompon mums the only section of 

 the chrysanthemum family which is 

 amenable to the floral artist's everyday 

 efforts. "Floral artist" — how we hate 

 those words! And yet, what can we 

 substitute? If anyone here has ever 

 tried to obtain a soft and lovely eflfect 

 with Timothy Eaton mums or even with 

 Bonnaffon, I ask, if the resultant brain 

 stonn was not the artistic temperament 



showing forth, what was it? But 

 give the man who has to make a flo- 

 ral basket a few sprays of Mrs. Buck- 

 ingham or Mensa, and behold the result! 

 Or a table decoration, in the autumn 

 leaf colors — how well it works out when 

 a few bunches of Inga or Ceddie Mason 

 are at hand! How beautifully the 

 strong tones of orange and yellow and 

 red in the Mrs. Frank Beu sparkle in 

 the soft light of the reception room! 

 Even the formal little buttons like 

 Baby or Skibo — how well they lend 

 themselves to the formal Dutch bouquet 

 or stately colonial! Just as the tiny 

 Cecile Brunner or Bon Silene roses 

 charm her ladyship into buying a cor- 

 sage bouquet when she only intended to 

 wear one rose, so will the crisp and 

 sprightly Minta charm the customer 

 into using mums for her table decora- 

 tion in order to form a pleasing con- 

 trast to the great blooms of Wm. Tur- 

 ner in the hall. 



Selling One's Services. 



In a word, while the gorgeous and 

 beautiful giant flowers of the queen of 

 autumn simply give the retailer some- 

 thing to sell, her tiny sisters, the pom- 

 pons and singles, give him a chance to 

 sell his services — his training — his abil- 

 ity — his artistic instinct. The average 

 retailer of today would as soon attempt 

 to do without sweet peas as to go 

 through the mum season without pom- 

 pons. 



The singles must be kept to a few 

 varieties of the sturdy, crisp, outstand- 

 ing kind which will stand handling and 

 retain their form and beauty; when 

 such kinds are found they are the pretti- 

 est of all chrysanthemums. Among the 

 pompons the kinds with flowers rang- 

 ing from the size of a lialf dollar to the 

 size of a dollar are most useful, but a 

 few buttons are always desirable. So 



