36 



The Florists^ Review 



NOVBIfBBR 12, 1914. 



New Store of M. J. Callaban, Philadelphia. 



far as colors go, the store man can use 

 them all, and this cannot be said about 

 the large-flowering section. 



From the retailer 's standpoint, I think 

 it is safe to say that the pompons and 

 singles form quite as important and 

 necessary a class as the large-flowering 

 type — that we are just as delighted to| 

 see them arrive in October and just as( 

 ready and anxious to kick them out in 

 December. We love them while they 

 are with us, and when they are gone 

 we mourn them — not at all. 



MR. TOTTY SEEIOUSLY ILL. 



Charles H. Totty, of Madison, N. J., 

 was operated on November 6 at a hos- 

 pital in Summit for appendicitis. Since 

 the operation his condition has been 

 critical. Peritonitis is feared. 



There are few rtien in the trade who 

 have more friends than has C. H. Totty. 

 If well-wishes have any inflnence, his 

 recovery will be rapid. 



A FINE PHILADELPHIA STORE. 



Some seven years ago Joe Callahan 

 opened a flower store at 3804 Market 

 street, West Philadelphia. He worked 

 hard, kept down expenses by living in 

 the rear of his storp, and, with the aid 

 of his better half, gradually built up a 

 good business. People began to find out 

 that he and Mrs. Callahan^ meant to 

 please their customers; nothing was too 

 much trouble. Their idea seemed to be 

 to give good flowers and good service 

 and to ask a fair price in return. The 

 result was, the best people liked to deal 

 at Callahan's. 



Today M. J. Callahan owns the build- 

 ing in which his store is located, at 3924 

 Market street. It is the most beautiful 

 store west of the Schuylkill river. A 

 splendidly filled show window attracts 

 the passer-by. Inside, a novelty case 

 filled with pretty things, a handsome 

 icebox cooled by an automatically regu- 

 lated half -ton ice machine, a ribbon case 

 and a substantial oflSce adorn the hand- 

 somely furnished store. In the rear are 

 a large conservatory, a storeroom and a 

 garage for the two Ford cars and the 

 now pensioned wagon. 



A little bird told Mr. Callahan that 

 The Keview's readers wanted to see 

 what he had been doing this summer, so, 

 being a man of action, he kindly had 



this photograph taken expressly for 

 their benefit. Mr. CallahauMS seen on 

 the left of the picture. Herman Schoen- 

 feld is on the right and Al Thomas is 

 in the rear. Mrs. Callahan modestly de- 

 clined to appear. Phil. 



NOLL'S NEW STORE. 



The accompanying illustration shows 

 the new store of T. J. Noll & Co., Kan- 

 sas City, Mo., who have found it neces- 

 sary to enlarge their space in order to 

 take care of their business. The firm 

 now is in its second year and reports 

 sales running well ahead of last season. 



MILWAUKEE. 



The Market. 



There seems to have been no improve- 

 ment in general business conditions dur- 

 ing the last week. There is an over- 

 supply of everything. Roses make a 

 good showing in both quantity and 

 quality. The stock is exceptionally fine 

 and is moving fairly well, despite the 

 glutted condition of the market. The 

 carnation supply was cleaned out pretty 

 well during the first part of the week, 

 but there is such an enormous supply 

 of cheap mums on the market, bringing 

 next to nothing, that carnations are 



suffering to some extent. Despite this 

 fact, there seems to have been a slight 

 improvement in the sale of carnations 

 in the last few days. Good mums are 

 bringing good prices, when sold, but 

 owing to the overabundance of cheap 

 stock, the good stock is not moving 

 nearly as well as it should. Violets are 

 improving every day and are sellihg 

 well; the quality is up to normal, but 

 the quantity is far short of last year. 

 Lilies are moving slowly; the supply is 

 extremely light, but the demand is even 

 lighter. Valley is- selling fairly well and 

 there is plenty to meet the demand. 



Various Notes. 



A party of florists from this city left 

 November 5 to attend the flower show 

 at Indianapolis, Ind., expecting to re- 

 turn November 9. Among them were 

 H. V. Hunkel, Wm. R. Schroeder, Nic 

 Zweifel ajid Wm. Kennedy, of Mil- 

 waukee, and J. E. Matthewson, of She- 

 boygan, Wis. 



Wm. Eayner, of Oconomowoc, Wis., 

 visited Milwaukee November 6. • 



Nohos & Co., in the Merrill building, 

 have opened a new store in the Camp 

 building. The new location is an ex- 

 ceptionally good one, as the corner is 

 one of the busiest in the city, and the 

 venture should prove highly successful. 



Wm. C. Zimmermann, who ran for the 

 oflace of county treasurer, was not 

 elected November 3. His many friends 

 in the business did all in their power 

 and his defeat was not due to lack of 

 ability, but rather to the fact that the 

 party with which he was associated was 

 not strong enough to win. 



Walter Holton 's wife 's sister has just 

 completed a walk from Spokane, Wash., 

 to this city, accompanied by her hus- 

 band. The couple, who are stopping 

 with Walter Holton, have many inter- 

 esting stories to tell of their trip. 



At the last meeting of the Florists' 

 Club the evening was devoted to an 

 exhibition of mums, which was well 

 worth seeing. The Holton & Hunkel 

 Co. had a display of Smith's Sensation. 

 The C. C. Pollworth Co. showed nu- 

 merous varieties of pompons, as well 

 as some excellent single mums. The 

 Heitman-Oestreicher Co. displayed some 

 Bonnaffons. A. Reinhardt showed Lynn- 

 wood Hall and Eaton. 



W, S. Desmond, of the L. 8. Donald- 

 son Co., Minneapolis, Minn,, passed 

 through Milwaukee November 7, on his 

 way home. He did not neglect his 



New Store of T. J. NoU & Co.» Kansas City, Mo. 



