The Florists' Review 



NOVKMBEB 19, 1914. 



EstabUshed, 1897. by G. L. GRANT. 



Pabltshed every Thursday by 

 The Florists' Publishing Co., 



63^960 Oaxton Buildinfjr, 



606 South Dearborn St , Clitcasro. 



Tele.. Wabash 8195. 



Reiristered cable address, 



Florvlew. CblcaKO. 



Entered as second class matter 

 Dec. 3, 1897. at tlie poet-otfice at Chi- 

 cago. 111., under the Act of March 

 3.1879. 



Subscription price. $1.00 a year. 

 To Canada. $2.00; to Europe. $3.00. 



Advertlslnor ratfs quoted upon 

 request. Only strictly trade ad- 

 vertising: accepted. 



NOTICE. 



It is impossibl* to gumrants* 

 til* insartioB, dUcontiBuane* 

 or altoration of any adTortisa-. 

 mont unlass instructions aro 

 roeaiTod by 



5 P. M. TUESDAY. 



80CIETT OF AKFSICAK FI.0BI8T8. 

 laoorporsted by Aot of CongreM, Msroh 4, 1901. 



Officers for 1914: President, Theodore Wlrtb, 

 Iflnneapolls; vlce>pre*ldrot, Patrick Welch. Bos- 

 ton; secretary, John Touog. 68 W. 28tb St.. New 

 York City; trrasurer. W. F. Kastins. Buffalo. 



Offlcfrs for IfllS: Presldt-ot, Patrick Welch. 

 Boatoo; rlc* prrnldeot. Daniel MacRorle. San 

 Franrlsco: secreUry, JobD Toung, S3 W. 28th 

 St., New York City; treasurer, W. T. Ksstlng, 

 Buffalo. 



Ttalrty-flrst annnsi coDventlon, San Francisco, 

 Cal., AoKUSt 17 to 20, 191S. 



We 



RESULTS, 

 give them. You get them. 

 We both have them. 



The next big event on the trade cal- 

 endar will be the appearance of the 

 Christmas number of The Review. 



If the Mrs. Russell rose is given Amer- 

 ican Beauty temperature during the win- 

 ter it should keep going satisfactorily 

 during the dull weather months. 



Next season, just for fun, try disbud- 

 ding a few pompons. The change in size, 

 form and even in color of flower will be 

 most interesting and can be turned into 

 good advertising. 



If ever a new mum filled a long-felt 

 want, that mum is Chieftain, sometimes 

 referred to as the pink Bonnaflfon. If 

 you have stock plants you can sell all you 

 can propagate next season. 



The recent reduction in the dividend 

 of the Adams places the express company 

 stock on a four per cent basis. Not 

 many shippers in this trade would care 

 to do business on so narrow a margin. 



What do you think would happen to 

 the price of other roses if someone should 

 send out a variety of the size of Russell 

 and the floriferousness of Killarneyf 

 Wouldn 't such a variety make everything 

 else unprofitable? 



Those who usually devote this part of 

 the year te booking advance orders are 

 finding business particularly slow this 

 season. But there is no need to worry; 

 the run of mail orders around delivery 

 time will be all the stronger. 



THE PROOF OF THE PUDDING. 



One by one advertisers are learning 

 that it is not where a paper is printed, 

 but where it is read, that counts. For 

 instance, a letter containing instruc- 

 tions to omit several varieties from an 

 advertisement of bulbs concludes: 



We certainly were surprised at the response 

 to this advertisement; The Review sure does 

 puU. — J. J. Wilson Seed Co., Newark, N. J., 

 November 11, 1914, by J. J. Wilson, president. 



WHAT BUSINESS IS. 



Business consists in getting an order 

 for the goods, filling the order to the 

 satisfaction of the customer, getting the 

 money and completing the transaction 

 to the profit and pleasure of all parties 

 concerned. — Elbert Hubbard. 



COLLECTIONS IMPROVINQ. 



Collections have been slow, decidedly 

 slow, for two or three months. People 

 usually prompt pay have in many in- 

 stances deferred the settlement of their 

 accounts, while as for those who are 

 congenitally slow pay — well, they 

 seemed to think a moritorium had been 

 declared in this country as in Europe — 

 that one had no right to ask them for 

 his money. 



But conditions are improving. It has 

 become the fashion to ask for payments 

 on account — for something, even if 

 only a little, to accompany new orders. 

 Collections are looking up. 



Also, the banks are in easier cir- 

 cumstances and the man of good credit 

 can borrow at his bank at reasonable 

 cost. 



BAD BUSINESS, WHAT? 



In a recent issue of The Review an 

 Illinois florist was quoted as saying that 

 business was what one might call good, 

 as the sales of October 26 put him ahead 

 of the total for the 365 days in 1913. 

 Now comes a cotton states florist who 

 has an even better story to tell. This 

 is it: 



I notice In The Review for October 29 wliat 

 Wm. Swinbank reports regarding his business 

 this year as compared with last. We have got 

 him "beaten a mile" and then some. Our busi- 

 ness for 1914, including today, November 9. i? 

 $21.60 more than twice our entire 1913 business. 

 Yes, we are fully satlsfled.— C. D. Otis, Lake 

 Charles, La. 



GAEDENERS' CONVENTION. 



The annual convention of the Na- 

 tional Association of Gardeners will 

 take place in Philadelphia December 9 

 and 10. Thomas Logan, William Klein- 

 heinz and John H. Dodds are the com- 

 mittee on arrangements and report the 

 preliminary program as follows: 



Wednesday, December 9. — The general meeting 

 of the association will be opened promptly at 

 2 p. m. at Horticulturnl hall. Following the 

 business session, several speakers prominent in 

 horticulture will address the members on sub- 

 jects Interesting to the gardeners. 



Wednesday evening. — The banquet will be held 

 at one of the local hotels, to which ladies are 

 to he Invited. 



Thursday morning, December 10. — The bowling 

 tournament will take place, open to all members 

 of the association who register at the business 

 session. There will he no team bowling, .but 

 prizes will be offered for individual scores. 

 During the bowling tournament a shnffleboard 

 contest for the ladles will be provided, for 

 which prizes will also be offered. 



Thursday afternoon will he devoted to visiting 

 some of the promlnpnt growing establishments 

 in the vicinity of Philadelphia, 



The Hotel W^alton, directly opposite 

 Horticultural hall, has been selected as 

 the headquarters of the association dur- 

 ing the convention. Accommodations 

 can be secured there at moderate rates. 

 M. C. Ebel, Sec'y. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



THREB YEARS. 

 Sealey, R. B., Cedarhurst, N. Y. 



TWO YEARS. 

 Shrader, J. W., Mattoon, 111. 

 Wiffin, Charles, Des Plalnes, 111. 

 Zwelfel, NIC, North Milwaukee, Wis, 



The Review stops coming when the 

 subscription runs out. The green notice 

 with the last copy tells the story; no 

 bills are run up; no duns sent. 



SMILE, AND THE WORLD— 



In Chicago there is a janitor who 

 presides over an apartment house filled 

 with nervous women. There are women 

 who fight when the apartment gets 

 cold, and an equal number who fight 

 when it gets " too warm. And, 

 one and all, they all descend into the 

 yard, at stated intervals, to rip this 

 janitor up the back, because he does 

 not put an end to what annoys them. 



And the janitor t He is a Swede and 

 he just smiles. He says, "Yes, sure," 

 to everything. He disagrees with no 

 woman, but he smiles at them all with 

 charming lack of discrimination. The 

 result? That is easy. No woman has 

 ever been able to quarrel with this jani- 

 tor for long. It can't be done. 



The suggestion is: Try this smile in 

 your store and in your business life. 

 But, in trying it, you want to make 

 sure that you use the right brand of 

 smile. This janitor's smile comes from 

 a merry heart; it isn't forced, put on 

 as politicians do. He means it. It 

 isn't the smile of derision such as the 

 wise man uses when he wants to make 

 the fool seem doubly foolish. It isn't 

 the smile that the selfish man uses 

 when he has "put it over" on the other 

 fellow. This Swede's smile is that of 

 a man pleased with the world and who 

 wonders that you are not. That is the 

 brand of smile to try. 



This sort of smile will work both 

 ways. It will treble the efficiency of 

 your staff and it will stop all the com- 

 plaints made by those who want to 

 kick, but are not sure what to kick 

 about. It will soothe the nerves and 

 smooth the road. 



CHICAGO. 



The Market. 



There have been signs of an impend- 

 ing change in the market, but the im- 

 provement last week was slight. Im- 

 mense quantities of flowers were sold, 

 so that business must have been good 

 with some of the buyers, but the sup- 

 ply has been so much larger than what 

 the trade calls the regular demand that 

 it has so far been impossible to raise 

 prices to any appreciable extent — aver- 

 age returns to the growers, especially 

 on carnations, still are much below 

 normal for this time of year. The cold 

 snap that came November 15 is ex- 

 pected to change things before many 

 days, if it lasts. 



The flower that brings the best price 

 is the Mrs. Russell rose; in most whole- 

 sale houses it brings considerably bet- 

 ter prices than they are able to average 



