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X0VE3IBER 26. l;^14. 



The Florists^ Review 



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The Period Style of Flower Store Arrangement as Exemplified in a New Buffalo Shop. 



storeroom to show to a customer and 

 he had it over his shoulder the way 

 Pat carries iiis hod! 



and Miss Bellanca, which makes the tout 

 (Misenil)le sound like a triple alliance. 



FROST ON SHOW WINDOWS. 



The Review receives frequent re- 

 quests for information how to prevent 

 fiteam and frost from forming on the 

 glass in store windows. If any reader 

 knows some simple, practical means that 

 can be employed by florists, please send 

 it in for publication. 



THE ART NOUVEAU. 



The furniture and fixture men have 

 gone clean daft on the "period" craze — 

 we cannot buy a bed to sleep in, much 

 less fit up a store, without having them 

 load us up with a lot of talk about Louis 

 Seize, the Renaissance, and a lot of other 

 "punctuation" stuff. We don't know 

 what they are talking about, but the 

 funny part of it is they usually get away 

 with it and if we don't sleep we work 

 in the surrounding^s of Louis XIV or the 

 Colonial ))eriod. 



Odd how many Colonial Flower Shops 

 have bloomed the last year or two — it 's 

 close to one a week — and most of them 

 are right neat stores, too. Take the one 

 shown in the accompanying illustration 

 — it's Colonial in name and colonial in 

 style, and it certainly looks all right. 

 Everything is in keeping, from the cor- 

 ner posts on the icebox to the hand- 

 made rag rugs on the floor. Anybody 

 entering such a store would expect to pay 

 for art as well as flowers. 



This Colonial Flower Shop was opened 

 October 10, at the corner of Delaware 

 avenue and Chippewa street, in Buffalo, 

 N. Y. The proprietors are A. Kowaski 



KNOBLE PREDICTS A BOOM. 



The Cleveland Press is publishing a 

 series of statements regarding business 

 conditions and prospects by the retail 

 merchants of the city. Second in the 

 series was one from H. P. Knoble, 

 retail florist — "High Pressure" Knoble 

 they translate the initials in Cleveland. 

 This is it: 



"I predict that business conditions 

 in 1915 will be better than ever before, 

 for many reasons. On the rise of the 

 tide of prosperity every business insti- 

 tution has a tendency to overproduce 

 or overpurchase, until the surplus ac- 

 cumulation is so great that a continu- 

 ation would ultimately spell utter ruin 

 or bankruptcy. When a halt is called, 

 we have what is generally known as 

 hard times or business depressions. 

 These lasting over a period sufficiently 

 long to consume the surplus created, 

 at the ebb of the period of depression 

 business men realize that it is time to 

 wake ujt, resume activities and l)e pre- 

 pared for the orders that are bound to 

 come, from the mere f/ielf, that every- 

 thing has been consumed j*during this 

 stage of inactivity. .;*■ . , 



"Adding to the nohnial demand, 

 which will come from ^5i'ery source, 

 there will be the influx of trade from 

 the European countries, now busily 

 engaged in deadly warfare. It must 

 also be taken into consideration that 

 many things heretofore imported will, 

 on account of the present law of aeces- 

 sity, be manufactured in thts country. 

 These items collectively would repre- 



sent an enormous industry individually. 



' * Citing only these two reasons, I 

 presume to predict that, starting im- 

 mediately, this country will enter upon 

 an era of prosperity such as it has 

 never known before. I cannot help 

 but feel that these periods of depres- 

 sion and prosperity follow each other 

 naturally, just as night follows day, 

 rest follows labor, vegetation becomes 

 dormant in winter and active in sum- 

 mer. 



"Those who will take advantage of 

 the many opportunities offered through 

 the great medium, publicity, will surely 

 reap their just reward." 



CAROLINA CONCERN'S STORE. 



That the florists south of Mason and 

 Dixon's line are not behind their north- 

 ern fellow tradesmen as regards the 

 up-to-date appearance of their stores 

 and those marks of enterprise that in- 

 dicate the presence of the hustling busi- 

 ness man is instanced by the view of 

 the shop of Scholtz the Florist, Inc., 

 of Charlotte, N. C, given on page 14. 

 This store, at 306 North Tryon street, 

 has all of the modern conveniences, and, 

 under the guidance of Manager E. P. 

 Scholtz, is doing a thriving business. 

 The conservatory in the re?,r, shown at 

 the left of the illustration, is a most 

 useful adjunct for showing plants, a 

 constant supply of which is on hand, 

 from the greenhouses of Manager 

 Scholtz 's brother, W. T. Scholtz, pro- 

 Itrietor of the Charlotte Floral Co. J. I. 

 McCallum is secretary of the company, 

 and F. W. Miller, a graduate of the fa- 

 mous establishment of Gude Bros. Co., 

 at Washington, B. C, is artist, and de- 



